Millennials are an age group that keep cable executives up at night. Many do not own actual TVs, do not pay for cable, and rarely pay for Internet content. Generally, this generation grew up on free media content. But Netflix offers its original programming in ways that satisfy this generation’s need to have immediate access to content, regardless of when and how. This contrasts with traditional broadcasters airing shows first on TV, then later online. Continue reading Are Millennials More Drawn to Netflix than Other Services?

Yesterday marked a new milestone in media history when original Netflix programs “House of Cards,” “Arrested Development” and “Hemlock Grove” became the first digital-only television shows to be nominated for Emmy Awards. “House of Cards” earned nine nominations, including one for Outstanding Drama, while “Arrested Development” received three noms, including one for Outstanding Lead Actor in a Comedy Series for Jason Bateman. Horror series “Hemlock Grove” got two nominations. Continue reading Netflix Makes History: Digital-Only Shows Earn Emmy Noms

Netflix is not just creating popular original content for streaming, it is beginning to have a significant impact on cable television programming. Netflix’s investments are providing new life for shows after cancellation, and securing exclusive rights to stream them. Its efforts may also be improving programming, not just to keep subscribers, but to support shows that will eventually be streamed by providing a source of revenue to the network. Continue reading Netflix is Impacting Both Cable and Internet TV Programming

Television viewers are uploading episodes of their favorite shows and re-editing them, marking the next step in the increasingly interactive relationship with media content. One viewer unpacked the nesting-doll narrative of “Arrested Development” when the new season was released on Netflix, and re-edited it in chronological order before posting links on Reddit. Fans of HBO’s “Game of Thrones” recently posted their versions of a particularly violent scene to YouTube, after setting it to pop music and cartoon sound effects. Continue reading Television Fans Edit Their Own Versions of Favorite Shows

Within 24 hours of Sunday’s revival of “Arrested Development,” episodes had reportedly been downloaded more than 100,000 times by file sharers looking to watch season 4 without paying. Copies were made available on various torrent sites shortly after Netflix released all 15 episodes. While the numbers do not compare to downloads of popular shows such as HBO’s “Game of Thrones” and AMC’s “Mad Men,” they still represent a potential issue for Netflix. Continue reading File Sharers Download New Episodes of Arrested Development

Netflix is launching its much anticipated reboot of Fox comedy “Arrested Development” on Sunday. According to social analytics firm NetBase, the show has already generated more than 170,000 social mentions since April 26 (a month before its return), essentially tripling the early social buzz of Netflix series “House of Cards.” However, it’s worth noting that “Arrested Development” has the benefit of being a critically acclaimed show and cult favorite with a rabid fan base. Continue reading Netflix: Arrested Development Return Generates Social Buzz

Ted Sarandos, chief content officer for Netflix, has met with some criticism for not playing by traditional media development and distribution rules, but has remained unapologetic as Netflix has emerged as one of the most attractive buyers of original programming. In an interview for the May 31 issue of The Hollywood Reporter magazine, Sarandos discusses the future of online streaming and his disdain for the existing TV model. Continue reading THR Interview: Ted Sarandos Discusses the Future of Netflix

A crowdsourced fundraising campaign to produce a film version of the popular 2004-2007 TV detective show “Veronica Mars” has set a new record for the fastest growing Kickstarter campaign, reaching the $1 million mark in just over four hours. In fact, the entire funding goal of $2 million was achieved in less than 10 hours (at press time, the project’s Kickstarter page listed a total of $3,306,914 from 50,094 backers). Continue reading Veronica Mars Project Sets New Record for Crowdfunding

According to Netflix CEO Reed Hastings, original programming is important to the streaming service, but not yet critically important. At the Morgan Stanley Technology, Media & Telecom Conference on Monday, he delicately touted the success of “House of Cards,” but downplayed the short-term success the series will have on the service. It seems he wants investors focused on the licensed library as the core of the company. Continue reading Netflix CEO on Current and Upcoming Original Programming

According to a survey conducted by financial services firm Cowen & Co., about 23 percent of Netflix subscribers say they have canceled their premium TV service after opting to pay for broadband access to stream TV over the Internet — signifying a direct tie to cord-cutting. Among the 1,200 respondents, 46 percent said they have access to Netflix, while 28 percent are paying for the SVOD service. Continue reading Numbers Are In: Survey Says Netflix Leads to Cord-Cutting

“TV networks may have plenty of flaws, but one thing they’re really good at is promoting other TV shows,” writes AllThingsD. But what about Netflix? The streaming service does not have experience promoting its own shows and does not have advertising support from TV networks. How will it advertise new shows like “House of Cards” (to launch in February) and “Arrested Development” (due in May)? Continue reading Netflix Markets its Original Content Without a TV Network