When Netflix founder Reed Hastings spun out Roku, the streaming video box in development, in 2008 and then sold his Roku shares to Menlo Ventures, he had no idea that this stake today would be worth almost $7 billion. Roku grew exponentially during COVID-19, with its shares rising 480+ percent from March 17, 2020; its market capitalization is now $45+ billion. The company, which went public in 2017, has become the dominant “intermediary” for streaming video distribution, with distribution to 50+ million households. Roku is now focusing on original content while continuing to expand its advertising.

Continue reading Roku Expands Advertising, Charts Strategy for New Originals

Roku is apparently planning to expand its VOD offerings by producing its own original content, having placed a LinkedIn ad in January looking for a “lead production attorney … [with] substantial experience in television and film production either at a studio, network, streaming service or entertainment law firm [for its] expanding slate of original content.” The ad also asked for someone with “experience working with Hollywood guilds and unions.” Roku recently purchased original content from the startup Quibi. During the holiday quarter, Roku experienced a 58 percent jump in revenue. Continue reading Roku Purchases Quibi Shows, May Produce Original Content

Roku benefited from the rise in streaming due to the COVID-19 pandemic, adding 2.9 million accounts in Q1 2020, up 37 percent year over year. The company now has 39.8 million active accounts, with 13.2 billion streaming hours in the quarter, representing a 37 percent year-over-year increase. This, however, was a smaller increase than its 68 percent jump in Q4 2019 and a decline from 16.3 billion hours in the same quarter. Roku also warned that advertising revenue will also likely drop in 2020. Continue reading Roku Users and Streaming Hours Skyrocket During Pandemic

Roku, which posted 52 percent growth and generated $1.13 billion last year, predicted that revenue will increase 42 percent to $1.6 billion in 2020. The growth is, in part, a reflection of the explosion of streaming video services with the recent additions of Disney+, Apple TV+ and upcoming Peacock and HBO Max. Strategy Analytics reported that Roku is the U.S. market leader in connected TV devices. At the end of Q4, Roku stated it had 36.9 million active accounts, a 36 percent increase from the previous year. Continue reading Roku Reports Robust Growth in Q4, Predicts Future Success

Federal Communications Commission chair Tom Wheeler continues to promote his plan to “unlock” the set-top box marketplace, ending the dominance of cable and satellite TV companies. Opposing the plan are, no surprise, those same cable and satellite companies, including Comcast and AT&T’s DirecTV, which reap profits of $20 billion a year in set-top-box rentals. CBS also opposes the plan, as do other studios that believe regulation will get in the way of quickly making their content available on multiple platforms. Continue reading FCC, Market Trends Push Move to Unlock Set-Top Box Market

The Federal Communications Commission voted 3-2 to begin to allow third-party companies to develop devices and apps to carry pay TV signals, thus loosening the grip of the set-top box manufacturing market and the pay TV companies that lease them. But now Disney, CBS, 21st Century Fox, A&E Television Networks, Time Warner, Scripps Networks Interactive and Viacom have banded together to oppose the move, in comments filed with the FCC. The founder of Roku has come out against the idea as misguided and unnecessary. Continue reading Media Giants Join Forces Against FCC Opening Set-Top Box

Roku officially revealed the Roku 4, priced at $129.99, which supports 4K/Ultra HD and HDTVs, and features a new operating system, faster processor, improved Wi-Fi and more memory. Roku OS 7 improves users’ ability to discover specific content among its 3,000+ apps and channels. The company also unveiled an updated mobile app, which offers a streamlined design for Search, the Roku Feed and remote control from the smartphone. The Roku 4 joins several upgraded connected players from Amazon, Apple, Google and TiVo. Continue reading Roku 4 Media Player Delivers 4K Streaming, Discovery Updates

Amazon announced its Fire TV Stick, a $39 device ($19 for Prime subscribers) that plugs into the back of a television to provide access to movies and shows via online services such as Amazon’s Prime Instant Video and competitors Hulu and Netflix. Scheduled for a November 19th release, the Fire TV Stick offers twice the memory of Google’s $35 Chromecast (a bestseller on Amazon) and is priced lower than Roku’s $50 stick. However, it joins a crowded market of over-the-top Internet streaming devices. Continue reading Amazon to Join Crowded OTT Device Market with Fire TV Stick

Roku CEO Anthony Wood announced at the Next TV Summit in San Francisco this week that his company’s devices will soon add support for the DIAL protocol. The update will allow Roku to offer functionality similar to that of Google’s Chromecast, which would include expanded second-screen support for Netflix. Devices from Sony, Vizio, LG, Panasonic and TiVo already support DIAL, a multiscreen protocol jointly developed by Netflix and YouTube. Continue reading Roku to Support DIAL, Offer Functionality Found on Chromecast