Although TikTok’s U.S. shopping rollout has gone slower than planned, the company continues to add features, with invited brands fielding an in-app checkout test. Clothing firms PacSun, Revolve and Willow Boutique as well as beauty line KimChi Chic are reportedly participating in the test for TikTok Shop. The brands have a small shopping bag icon on their profiles, which users can click to explore products through images, video and text. The TikTok cart can accept items from different stores, providing a centralized shopping experience. The move comes as Gen Z increasingly uses TikTok as a search engine. Continue reading More Brands Are Participating in In-App Test for TikTok Shop

After nine years as CEO of the world’s largest video-sharing platform, Susan Wojcicki announced last week that she was stepping down from YouTube, to be replaced by the company’s chief product officer Neal Mohan. The move comes after nearly 25 years of working for parent company Google, where she started as its first marketing manager (founders Larry Page and Sergey Brin famously set up Google’s early office space in Wojcicki’s Menlo Park garage). Wojcicki is known for leading the charge to acquire YouTube, co-creating Google Image Search and helping to launch AdSense, among numerous other accomplishments. YouTube’s number of average daily users has more than doubled under her leadership and content has expanded with new services such as YouTube TV, YouTube Premium and YouTube Music. Continue reading YouTube CEO Wojcicki Steps Down After 25 Years at Google

The overheated podcast sector has hit an iceberg, according to recent reports citing staff layoffs and the end of the big-money talent deals that until recently had become  commonplace. Spotify, Amazon, NPR and SiriusXM have been trimming budgets while allowing costly agreements to expire without renewals. The sector grew explosively in the past decade, with the number of U.S. listeners age 12 and over who have tried podcasting more than doubling to 62 percent, or 177 million users, according to Edison Research. But now that the euphoria has worn off, a mature market is learning sustainability. Continue reading Podcast Industry Reins in Costs After Years of Rapid Growth

Instagram will cease allowing product tags for live-stream shopping in the U.S. as of March 16, a functionality that has been available to creators and businesses since 2020. Although live-stream shopping is popular and profitable in Asian markets, it has been slow to take hold in the U.S. and Europe. Instagram says users will still be able to set up shops and leverage shopping opportunities across their feeds, stories and Reels, just not in live broadcasts. The company will “continue to invest in shopping experiences,” focusing on those “that provide the most value to our users.” Continue reading Instagram Will End Live-Stream Shopping and Focus on Ads

Neeva is promising a more intelligent form of AI-powered search. The company — which says it has amassed more than 2 million subscribers since it began globally launching its ad-free, subscription-based Neeva engine in 2020 — is now going global with NeevaAI, which became commercially available in the U.S. in January following a monthlong beta test. Positioned as a direct competitor to ChatGPT, NeevaAI is styling itself as a smarter, more accurate form of artificial intelligence, one that “combines the best of large language models such as ChatGPT with the authority and timeliness of search.” Continue reading NeevaAI Takes on ChatGPT in the Generative AI Search War

TikTok is launching new targeting and boosting features for Promote, a tool designed to drive traffic to a profile or brand home page. First launched in 2021, Promote is touted as a way to turn viewers into potential leads. TikTok says Promote improves audience targeting while letting small businesses and creators strengthen ties with communities by customizing how users interact with their ads. A recent study shows that positioning an “organic” TikTok video before a paid ad “increases aided brand recall by 27 percent” and holds attention to the ad “12 percent longer,” according to the social platform. Continue reading TikTok Adding New Traffic and Audience Targeting Features

The Dish Network’s Internet-streaming division Sling TV is being rebranded as Sling Freestream, offering free, ad-supported streaming television (FAST) and free, ad-supported VOD in attempt to better connect with consumers who don’t want to pay monthly subscription fees. Although the Sling live TV service was already free, the move sees it doubling down in the sector by expanding from 150 to 210 free channels with 41,000-plus on-demand titles. Sling Freestream users will also be able to subscribe to 50-plus standalone streaming services, including Showtime, Discovery+, MGM+ and AMC+. Continue reading Dish Network’s Sling TV Is Reimagined as ‘Sling Freestream’

President Biden’s second State of the Union speech Tuesday night included calls for stronger consumer privacy protections and tougher antitrust laws in direct challenge to what many perceive as the unchecked power of Big Tech. “Pass bipartisan legislation to strengthen antitrust enforcement and prevent big online platforms from giving their own products an unfair advantage,” Biden stated, urging Congress to “stop Big Tech from collecting personal data on kids and teenagers online, ban targeted advertising to children, and impose stricter limits on the personal data these companies collect on all of us.” Continue reading Biden Challenges Big Tech, Calls for Children’s Online Safety

Alphabet is touting artificial intelligence advances as it faces disappointing Q4 earnings, with CEO Sundar Pichai, who is also CEO of Google, telling analysts the company will soon share its own generative AI system with the public, competing head-on with OpenAI’s ChatGPT and DALL-E. “In the coming weeks and months, we’ll make these language models available, starting with LaMDA, so that people can engage directly with them,” Pichai said. Google’s parent company reported a 3.6 percent decline in core ad revenue, at $59 billion in Q4, while overall revenue was up 1 percent to $76 billion. Continue reading Alphabet Reveals Major AI Push, Plans to Take On ChatGPT

Apple’s three-year streak of record-setting sales and profit came to an end with the company’s fiscal first quarter for 2023. The three-month period ending December 31, 2022 produced revenue of $117.2 billion, down 5 percent year-over-year. Apple said the results capped an earnings season “in which the world’s biggest technology companies mostly struggled to shake off a postpandemic hangover.” It was the Cupertino-based company’s first quarterly revenue decline in almost four years, attributable largely to supply chain disruptions in China causing a holiday sales season shortage of the high-end iPhone 14 Pro and 14 Pro Max. Continue reading Apple Hardware Sales Decline, Services Remain Bright Spot

Belt-tightening has paid off in a big way at Meta Platforms, whose stock rocketed by as much as 19 percent due to a combination of “improving conditions” and news of a $40 billion buyback plan. The company forecast Q1 revenue of as much as $28.5 billion — which is more than first quarter earnings in 2021, right before a change in Apple’s privacy rules detrimentally impacted ad-reliant social platforms. In Q4, Meta reported its third consecutive quarter of declining sales but still amassed a net profit of $4.7 billion on revenue of $32.2 billion, down 4.5 percent year-over-year. Continue reading Zuckerberg Reveals 2023 ‘Year of Efficiency’ Mantra for Meta

The Roku and Tubi streaming platforms are the first partners for Warner Bros. Discovery’s new FAST channels, helping WBD CEO David Zaslav’s promise that the company would be “aggressively attacking” the free, ad-supported streaming TV market in 2023. This spring the WBD FAST channels will launch on the Roku Channel, which will additionally add another 2,000 hours of WBD on-demand programming, via more than 225 ad-supported titles. Tubi, which is owned by Fox Corporation, began introducing WBD content this week, with plans to add three new FAST channels — WB TV Family, WB TV Reality and WB TV Series. Continue reading Warner Bros. Discovery to Debut Roku, Tubi FAST Channels

Spotify reported strong net growth of 33 million new monthly active users but another quarterly loss for Q4 2022, culminating a period during which the company invested heavily in podcasts. The news came amidst layoffs and an announcement that the company’s chief content and advertising officer Dawn Ostroff will depart. Spotify CEO Daniel Ek conceded with regard to the aggressive podcast growth that he “probably got a little carried away and overinvested relative to the uncertainty we saw shaping up in the market.” Given the result — 20 percent global user growth, to 489 million MAUs — Ek concluded “I would do it again.” Continue reading Spotify Reports Q4 Loss Despite 20 Percent Growth in Users

Disney Advertising has struck a deal with measurement firm EDO to examine audience engagement across multiple platforms, starting with Hulu. EDO will also provide outcome data, quantifying the effectiveness of streaming campaigns. The agreement allows Disney to provide brands with information detailing the impact of streaming ad exposure “on cross-screen digital behavior like search and site visits,” said Disney Advertising SVP of data enablement and category strategy Danielle Brown from the company’s annual Tech & Data Showcase last week. The company has also expanded its relationship with Samba TV, another vendor in the new currency space. Continue reading Disney Expands Its Ad Measurement with EDO and Samba TV

In an effort to reassure advertisers that their messaging won’t wind up in a “hellscape,” Twitter has teamed with ad tech firms DoubleVerify and Integral Ad Science (IAS) on a third-party brand safety and suitability initiative. The program, which allows companies to analyze surrounding content and make filtering choices, will initially roll out in the U.S. The move comes in the wake of reports of advertiser unrest at Twitter since Elon Musk took control, though at least one outlet reports that more companies than ever (though smaller ones) are alighting at the blue bird’s nest, “sensing a pricing opportunity.” Continue reading Twitter Teams with IAS, DoubleVerify to Ensure Brand Safety