Surveys indicate the continued acceptance of Connected TV with advertisers, programmers and viewers, making it the fastest growing advertising platform. While this has largely been the result of housebound audiences during the pandemic, future growth is projected to be strong. A Leichtman Research Group survey shows more than 80 percent of TV households possessing at least one connected TV device (higher penetration than cable TV), which translates to 4.1 devices per CTV household. Study results also reveal that 39 percent of adults watch streaming video daily, with 60 percent streaming weekly. Continue reading Streaming Surge Makes CTV Video Top Ad Growth Platform

Light Field Lab is developing a “naked-eye” holographic technology called SolidLight, which essentially creates high-resolution 3D objects in the real world using light (think the “Star Trek” holodeck or Princess Leia uttering “Help me, Obi-Wan Kenobi” — but better than the actual hologram tech we’ve seen in recent years). “We’re creating a world where content escapes the screen and merges with reality,” claims the Light Field website. SolidLight builds freestanding 3D objects using what the company describes as a “broad-spectrum, complex-amplitude, dense converging wavefront.” Continue reading Light Field Lab Touts ‘Highest Resolution Holographic Display’

Nielsen is relaunching its streaming measurement solutions as a single suite of ad-supported and subscription-based services that now captures 100 percent of activity across content, ads and platforms, the New York-based ratings and analytics firm says. Embattled of late after decades as measurement’s gold standard, Nielsen says its new emphasis on one-stop streaming measurement comes as U.S. consumers “now spend over a quarter of their total TV time” streaming. The new suite aims to give content creators, platforms, studios and advertisers a detailed look at who is streaming, what they’re watching, when and for how long. Continue reading Nielsen Claims New Suite Captures 100 Percent of Streaming

The growth of streaming TV means it’s getting harder for networks to get their top shows noticed on welcome screens that feature services aggregated by the makers of the television, set-top box or dongle, but UK broadcasters are fighting back. A consortium of interests including the BBC, ITV, Channel 4 and ViacomCBS’s Channel 5 are banding together to create a shared program service designed to better-position them against U.S. tech giants and new local TV laws currently in the works. The effort is being mounted through Digital UK, owned by the BBC, Channel 4 and ITV. Continue reading UK Broadcasters Unite in Offensive Against Streaming Giants

Facebook is rolling out its short-form video feature, Reels, to all iOS and Android users in the U.S. Intended to counter the increasingly popular TikTok, creators can use Reels to generate within Facebook content of up to 30 seconds using in-app editing tools for music, audio, AR filters and other effects. The feature was deployed in beta last month. Instagram introduced its own version of Reels last year, allowing videos of up to 60 seconds. Facebook also debuted a bonus program to pay creators for Reels views as part of its previously announced initiative to pay creators $1 billion through 2022. Continue reading Facebook Rolls Out Its ‘Reels’ Video Format for Mobile Users

ViacomCBS is teaming up with software and data company VideoAmp to develop a new advertising tracking and audience-measurement tool for linear and digital television programming. The move comes as networks and other content providers express increasing dissatisfaction over the methodologies of longtime industry measurement stalwart Nielsen, which media outlets claim has failed to accurately gauge viewers who have shifted from linear viewing to streaming on demand. Last month, Nielsen’s accreditation was suspended by the Media Rating Council. Continue reading ViacomCBS and VideoAmp to Develop TV Measurement Tool

Spotify has launched its first global business-to-business ad campaign, the goal of which is to boost advertising revenue by attracting more small and medium-sized businesses. To that end, Spotify Advertising is the new name of the sector formerly known as Spotify for Brands. Advertising contributed 12 percent of Q2 revenue for Spotify, up from 7 percent the prior year. The subscription music service is also seeking more podcast inventory as it recasts itself as an “audio” streamer. Research firm eMarketer predicts Spotify will have 28.2 million monthly podcast listeners by year’s end, overtaking Apple’s iTunes, at 28 million. Continue reading Spotify Campaigns to Reach New Advertisers, Add Podcasts

TikTok feted brands and agencies with its premiere TikTok World event. The virtual presentation introduced new features designed to help advertisers become adept at leveraging TikTok’s creators, content and community. Despite its sizzle and viewership, TikTok lags behind other social media companies in terms of ad revenue. TikTok began accepting ads about a year ago and generates roughly $1.3 billion annually in U.S. ad sales. Compare that to the $5.5 billion Statista predicts for YouTube this year, or eMarketer’s $48 billion assessment for Facebook and Instagram, $2.6 billion for LinkedIn and $2.2 billion for Twitter. Continue reading TikTok Introduces New Strategies, Tools to Attract Advertisers

In its latest effort to take on Amazon in e-commerce advertising, Alphabet announced that Google will update its product search pages to include more images of items such as accessories and apparel. Rather than Google’s traditional scroll of links with accompanying text, the results will feature a look more similar to a digital store. The move is part of the search giant’s larger strategy to fend off Amazon, Target, Walmart and others that have been ramping up their digital ad businesses to complement retail and e-commerce operations. While Google still enjoys the lead in online search, it does not join these competitors in directly selling products. Continue reading Google to Update Its Product Searches to Attract Advertisers

After analyzing hundreds of social media ad campaigns by the top streaming ad platforms, BrandTotal has found that Disney+ is leading in paid share-of-voice, with 30 percent of all impressions. HBO Max is next with 23 percent, with Hulu in third place at 21 percent. The top-five included Peacock with 16 percent and Paramount+ at 7 percent. Meanwhile, the report found Apple TV+ and Netflix to be the least active social media advertisers, with 2 percent and 1 percent, respectively. BrandTotal’s report — Social Intelligence Competitive Snapshot: The Streaming Wars — analyzed paid social advertising campaigns over 90 days beginning June 23, 2021. Continue reading Disney+ Leverages Social Platforms to Draw Streaming Subs

Apple and Google are introducing privacy protections to thwart marketers from gaining access to consumer data when displaying ads, a change that is expected to seriously impact the online advertising schema that is the bedrock of ‘free’ apps and websites like Facebook and TikTok. In April, Apple iPhones debuted a pop-up window that asks people for permission to be tracked by apps. Google has outlined plans to disable a tracking capability in its Chrome web browser. And Facebook announced last month that is working on a new type of ad display that will not rely on personal data. Continue reading Consumer Privacy Concerns May Affect Future of Digital Ads

Advertising sales and data company Ampersand is stepping up to promote its Total TV Measurement solution at a time when the go-to industry ratings firm, Nielsen, is under fire. Total TV is designed to help advertisers strategize and purchase multi-screen marketing campaigns. Ampersand is owned by Comcast, Charter Communications and Cox Communications, and sells network, spot and addressable advertising that targets viewers based on viewing data from 40 million set-top box households. Ampersand reaches 85 million households across more than 150 networks. Continue reading Ampersand Rolls Out ‘Total TV’ to Measure Multi-Screen Data

After being road-tested in Amazon’s retail outlets, the Amazon One biometric palm reader is being made available as an identification and payment option to third-party businesses. Ticketing company AXS this week introduced Amazon One as an option for contactless entry at Colorado’s Red Rocks Amphitheatre. Red Rocks guests can link their AXS Mobile ID with Amazon One at dedicated stations then enter the venue by hovering their hand, touch-free, over a scanner. Once the accounts are linked, Red Rocks ticketholders can quickly enter using a separate line exclusively for Amazon One users.  Continue reading Amazon Offers ‘One Palm’ Biometric Reader to Third Parties

Facebook and Luxottica Group’s luxury sunglass manufacturer Ray-Ban unveiled new smart glasses that enable the user to record via cameras hidden in the frame. The Ray-Ban glasses — priced at $299 — are based on the classic Wayfarer model, with the addition of a very small recording light, two 5-megapixel cameras, three microphones and four gigabytes of storage. The glasses, which will come in 20 style combinations and either clear or prescription lenses, are powered by Facebook technology. Both Facebook and Ray-Ban parent Luxottica stated that, “privacy is built into the product.” Continue reading Facebook and Ray-Ban Team Up on Next-Gen Smart Glasses

The High Court of Australia upheld a lower court ruling that found media companies — including newspapers and TV stations — that post on Facebook are liable for Facebook users’ comments on those posts. It stated that, by creating a public Facebook page, media outlets “facilitated and encouraged comments” from users and are responsible for defamatory content. News Corp Australia, a subsidiary of News Corp, and Nine Entertainment, which owns the Sydney Morning Herald, called for legislators to protect them from liability. Continue reading Australian Court Holds Media Firms Liable for User Comments