CES 2020: A Look at Improving IoT at the Edge of the Cloud

Moderated by Deloitte Consulting chief cloud strategy officer David Linthicum, a group of experts gathered at CES to address the issues surrounding IoT at the edge of the cloud. Linthicum asked panelists what they think the big announcements of CES 2020 will be. Sikorsky Innovations flight control technical lead Derek Geiger echoed many of them when he said, “I don’t think there will be one major announcement.” “It will be little pieces of technology coming together,” he said. “It won’t be one company solving the problem.” Continue reading CES 2020: A Look at Improving IoT at the Edge of the Cloud

CES 2020: ‘Robots for Good’ Advocates See Hopeful Future

A conference on “Robots for Good” sought to allay increased fears that robot overlords will soon rule the world and make humans redundant in the workforce. UC Berkeley professor Ken Goldberg, who heads a robotics lab there, spoke about his “radically hopeful vision of the future.” Robots will not replace humans, he said, but rather enable people to focus on what they do best: creativity, innovation, empathy and other inherent human traits. Goldberg also put the fear of robots in historical perspective. Continue reading CES 2020: ‘Robots for Good’ Advocates See Hopeful Future

CES 2020: Early Days of AI Assistants Challenge Adoption

Moderated by Digital Trends editor-in-chief Jeremy Kaplan, a CES panel of three experts discussed the evolution of digital assistants, embedded both in devices and humanoid robots. Front Porch president Kari Olson, who is also chief innovation & technology officer, noted that, “at this point in time, we’re all toddlers” when it comes to our understanding of how to interact with digital assistants. Her company has created “possibility rooms” that enable consumers to test out devices embedded with AI assistants. Continue reading CES 2020: Early Days of AI Assistants Challenge Adoption

CES 2020: Two Industry Chiefs Predict the Future of Mobility

Mobility was the focus of a day-long series of panels on Monday, which concluded with a session on the future of mobility, as seen through the eyes of General Motors chief marketing officer Deborah Wahl and Daimler Financial Services president/chief executive Klaus Entenmann. Wahl noted that the definition of mobility has always been “about the freedom to move and experience life on your own terms, via conventional vehicle shopping and ownership.” “We’re rethinking everything about the customer’s experience,” she said. Continue reading CES 2020: Two Industry Chiefs Predict the Future of Mobility

CES Panel on Transforming Contextual Advertising and Media

A world of opportunities to improve both the audience experience and effectiveness of advertising were the subject of a C-Space panel on the first conference day of CES 2020. All of the panelists from Hulu, WarnerMedia, Accenture, IBM, Nielsen and Twitch focused on the central role of the consumer. Yet even as advertising becomes more addressable based on consumer interest and behavior, making it theoretically possible to serve every viewer a different tailored ad, there will still be some commercials that will remain universal. Continue reading CES Panel on Transforming Contextual Advertising and Media

LG Presents AI Levels, ThinQ and NextGen TV at CES 2020

The full potential of AI is still years away but LG Electronics president and chief technology officer Dr. I.P. Park presented four levels of artificial intelligence that will alter the relationship between humans, technology and life. Park, who delivered a CES keynote last year, was joined at LG’s CES Media Day press conference by Jean-François Gagné, CEO of the Montreal-based Element AI. The two companies announced a memo of understanding on January 5 to work together in development of AI technologies. Continue reading LG Presents AI Levels, ThinQ and NextGen TV at CES 2020

CES 2020: Conference Sessions Cover Big Ideas and Details

More than 300 conference sessions and 1,100 speakers across 22 different tracks offer first-person insight into the universe of topics to be featured at CES 2020 this week in Las Vegas. As the world’s largest showcase of tech innovation, CES gathers leaders and experts to share the latest developments in products and policies. This year’s lineup of SuperSessions captures the zeitgeist of the market as it advances from an imagined future to real issues, opportunities and challenges. ETC will report on many of the sessions most relevant to media and entertainment. Continue reading CES 2020: Conference Sessions Cover Big Ideas and Details

CES Unveiled: Media Gets an Early Peek at Show Innovators

CES Unveiled is the first chance for press and industry analysts to get a look at some of the exhibitors that will be on the CES 2020 show floor when it opens on Tuesday, January 7. Approximately 240 companies demonstrated their products related to smart homes, digital health, gaming and all manner of innovation. At the end of the session of CES 2020 trends, CTA vice president Steve Koenig noted that products aimed at sustainability will also make an impact at the show, particularly at Eureka Park, home to startups. Continue reading CES Unveiled: Media Gets an Early Peek at Show Innovators

Apple Inks Deal with Imagination for Ray-Tracing Chip Tech

Apple inked a multi-year licensing agreement with U.K. company Imagination Technologies, giving it “wider range” access to that company’s IP including a new ray-tracing technology. Observers believe the move signals that Apple plans on adding ray tracing to its chips “in the foreseeable future.” Ray tracing is a graphics technology that enables imagery to be created with real-world lighting, reflections and shadows, creating a much more photorealistic result. Nvidia first brought ray tracing to PC GPUs in August 2018. Continue reading Apple Inks Deal with Imagination for Ray-Tracing Chip Tech

CES 2020: How Keynotes Will Impact the 2020 Conversation

Are CES keynote presentations and conference programs a crystal ball to the future? Do they shape the conversation and influence the trends that will ultimately emerge from the annual tech and innovation gathering that begins this Sunday, January 5 in Las Vegas? Or are they a calculated mix of corporate hype and politics supporting the agenda of the Consumer Technology Association (CTA), owner of CES? In our experience at CES, especially the most recent years, the answer tends to be all of the above. The keynote lineup is remarkable this year for what is not on the stage as much as who is. The new decade dawns with an emphasis on ways to apply technology and innovate on the advances predicted for the past 20 years. Continue reading CES 2020: How Keynotes Will Impact the 2020 Conversation

Fake Facebook Accounts Used AI-Generated Profile Photos

Facebook discovered and removed hundreds of fake accounts with AI-generated profile photos tied to Epoch Media Group, the parent company of news outlet The Epoch Times and other Falun Gong-related publications. The use of artificial intelligence to generate fake photos has long been a concern among computer scientists. Although these fake photos were not the level of those created at Big Tech companies, their widespread appearance on Facebook marks another way that disinformation can invade social media platforms. Continue reading Fake Facebook Accounts Used AI-Generated Profile Photos

Dynamic Branding: Ryff’s Quest for Virtual Product Placement

In the presence of decreasing ad rates and a growing SVOD media landscape, product placement has become an increasingly important revenue source. Ryff is looking to enhance this $11.44 billion market, according to data collected by Statista, by enabling virtual product placement. Their technology allows users to detect favorable locations in existing video and dynamically introduce photorealistic virtual products. On-demand product placement of branded goods has long been a dream of the advertising and marketing industry. As Ryff CEO and founder Roy Taylor said, “[It is] the only advertising format that can’t be skipped by the viewer.”

Continue reading Dynamic Branding: Ryff’s Quest for Virtual Product Placement

The Dark Side of Big Tech’s Accumulation of Power, Wealth

Alphabet, Amazon, Apple, Facebook and Microsoft are valued together at $4+ trillion, with the six surviving founders of four of these companies worth $450 billion, noted Forbes, adding that these valuations have quintupled since 2009. The technology coming out of these companies has also been powerful, from smartphones to ride-sharing. Currently, tech accounts for seven of the top 10 worldwide companies by market cap. This wealth accumulation hasn’t been seen since Standard Oil at the turn of the 20th Century. Continue reading The Dark Side of Big Tech’s Accumulation of Power, Wealth

Big Tech Companies Collaborate on Smart Home Standard

The ordinary home is increasingly connected to the Internet, via cameras, doggy doors, lights, locks, sensors, switches and thermostats. But lack of an industry-wide connectivity standard can make these devices frustrating to use and manage. For that reason, Google joined with Amazon, Apple and other big tech companies to create Connected Home over IP. The independent working group, managed by Zigbee Alliance, aims to create a new, open smart home connectivity standard based on Internet Protocol (IP). Continue reading Big Tech Companies Collaborate on Smart Home Standard

CES: 5G and the Internet of Things Take First Steps – Part 2

Yesterday we noted that recent years have seen the Internet of Things and next-generation 5G networks evolving on parallel tracks. From autonomous vehicles to smart factories and wearables, 5G promises to super-charge speed, low latency and reliability. As carriers begin to introduce 5G networks, and we gear up for next month’s CES in Las Vegas, it’s time to check-in about the state of the relationship between these two technologies. Today, we’ll address the convergence of 5G and IoT in the enterprise space. Continue reading CES: 5G and the Internet of Things Take First Steps – Part 2