Chicago-based Baron App Inc. launched Cameo four years ago to enable celebrities to sell messages and personalized videos to fans, for anywhere from $5 to $2,500+. The company recently tripled its 2019 valuation of about $300 million to $1+ billion, with a $100 million funding round led by e.ventures and participation by SoftBank Group’s Vision Fund 2, professional skateboarder Tony Hawk, United Talent Agency and Alphabet’s venture-capital arm GV. Baron App previously raised $50 million for Cameo in 2019. Continue reading Cameo Connects Celebs with Fans, Reaches $1B+ Valuation

Google recently formed the Android Ready SE Alliance with the goal of enabling the speedier distribution of Secure Element (SE) technology for digital wallets and digital car and home keys among other products. In Google’s Pixel phones, the SE is a Titan M chip which, separate from the phone’s processor, stores encryption keys and validates the operating system. The Android Ready SE Alliance’s device manufacturers and SE sellers hope to speed up the timeline to bring a variety of these digital products to market.

Continue reading Google Alliance to Speed Up Launch of Digital Wallets, Keys

When COVID-19 hit, Hollywood (and other filmmaking venues) came to a near standstill, with movie theaters closed and productions halted. As DigitalFilm Tree chief executive Ramy Katrib noted, the M&E business is “uniquely unsuited to social distancing.” But Katrib decided to leverage Cinecode, the tools his company built for virtual production, to see if he couldn’t come up with a way to “visualize” safety on the set. At the Entertainment Technology Center@USC, senior consultant Erik Weaver worked with Katrib and beta-tested the result on the live-action short “Ripple Effect.” Continue reading HPA Tech Retreat: ETC’s ‘Ripple Effect’ Beta-Tests Safetyvis

The European Producers Club (EPC), based in Paris, represents 130 independent film and television drama producers throughout Europe. The group just issued a four-point Code of Fair Practices for VOD Services aimed at Amazon Studios, Disney+, Netflix and other streaming companies that commission content from its members. France, Italy and Germany are currently in negotiations to implement Europe’s earlier Audiovisual Media Services Directive (AVMSD), which requires streaming companies to invest revenue into local productions.

Continue reading EU Indie Producers Issue Code of Fair Practices to Streamers

Russia and China recently ran sophisticated hacks from servers inside the United States, going undetected by the National Security Agency, which is prohibited from conducting surveillance in the U.S., as well as the FBI and Department of Homeland Security. Private computer security firms were the first to raise the alarm on these foreign attacks, and Microsoft reported that its patches are being reverse-engineered by criminal groups to launch ransomware attacks on corporations. The White House is paying attention. Continue reading Cybersecurity: White House Pursues Public-Private Alliances

Facebook debuted Learning from Videos, a project designed to learn audio, images and text from publicly available Facebook videos to improve its core AI systems. By culling data from hundreds of languages and countries, said Facebook, the project will also help to enable “entirely new experiences.” Learning from Videos, which began in 2020, has also helped to improve recommendations in Instagram Reels. Facebook, Google and others are focused on self-supervised techniques rather than labeled datasets to improve AI. Continue reading Facebook Using Self-Supervised Models to Build AI Systems

The Consumer Technology Association (CTA) set “the global stage for innovation” in an all-digital format when CES 2021 opened its four-day run in January. The annual confab shaped up less as a showcase for breakthrough future technology and more as a bellwether for a world massively altered by the COVID-19 pandemic. This year, instead of key product trends to define our media and entertainment industry focus, the ETC@USC team emphasized four dynamics to drive much of the discussion: Adaptation, Change, Snapback and Opportunity. For an examination of these themes, ETC’s CES report is now available online. Continue reading ETC Publishes its Perspective on Consumer Electronics Show

Deepfakes, in which a person in a video is swapped for another person via AI-enabled tools, are on the rise. Deeptrace reported that, between October 2019 and June 2020, the number of deepfakes on the Internet jumped 330 percent, reaching 50,000 at the peak. Deepfakes have been used to place celebrities in embarrassing and inappropriate content, defraud a major energy producer and many other disruptive or criminal uses. Tools to create deepfakes are readily available, and a recent study said deepfakes can reliably fool commercial facial recognition services. Continue reading Study Suggests Deepfakes Fool Top Facial Recognition Tech

Feature film “Songbird,” directed by Adam Mason, is a thriller based on the COVID-19 pandemic. Shot last summer in Los Angeles, the production used new camera-to-cloud technology that enabled remote participation — including live feedback — by any crew member that couldn’t be on set. Cloud-based video review company Frame.io had been working on the concept, streaming footage from connected cameras over 4G or LTE to remote crew. The company’s C2C solution launches this month. “Songbird” co-producer Max Votolato dubbed it “like having a video village in your pocket.” Continue reading New Camera-to-Cloud Technology Available for Productions

Digital payment firm Square is spending $297 million in cash and stock for a majority share of the subscription-based Tidal streaming music service. Tidal owner Jay-Z, born Shawn Carter, will join Square’s board. Now, musicians on Tidal will be able to use Square’s Cash App payment service to digitally store and transfer money. Square hardware lead Jesse Dorogusker, who will temporarily lead Tidal, said, “we’re interested in a 360-degree view of artists as small-business owners,” noting live performances, merchandise and collaborations. Continue reading Square Acquires Majority Stake in Jay-Z’s Tidal Music Service

Pinterest held a first-ever partner and advertiser summit to promote video, shopping, and making trend data actionable, all key agenda points for 2021 and beyond. In 2020, it added 100+ million monthly active users worldwide, reaching a total of 459 million, a 37 percent year-over-year increase. In Q4, revenue rose 76 percent year-over-year to $706 million, and 2020 revenue grew 48 percent to almost $1.7 billion. Video played a “meaningful” percentage of that revenue, said global head of sales Jon Kaplan. Continue reading Pinterest Focuses on Video Marketing, Trend Data, Shopping

Microsoft Mesh is a new mixed-reality platform powered by Azure that enables people in different locations to meet and collaborate as digital representations of themselves in holographic experiences across a variety of devices. To demonstrate the shared experience, Microsoft technical fellow Alex Kipman appeared at the company’s Ignite digital conference this week via holoportation, and was joined by Cirque du Soleil co-founder Guy Laliberté, filmmaker James Cameron and Niantic CEO John Hanke to discuss related initiatives. Microsoft announced two apps built on the platform — a preview version for HoloLens 2 and a new Mesh-enabled version of AltspaceVR. Continue reading Microsoft Mesh Aims to Bring VR/AR Devices, Users Together

Roku has inked a multi-year deal whereby data from Roku’s platform will be incorporated in the upcoming Nielsen ONE cross-media measurement product and Roku will acquire Nielsen’s Advanced Video Advertising (NAV) business, which will enable it to offer a fully addressable advertising solution for TV programmers. Under the terms of the deal, Roku will have Nielsen’s video automatic content recognition (ACR) technology and its dynamic ad insertion (DAI) system, allowing it to offer targeted, household-level advertisements. Continue reading Nielsen Sells Its Video Ad-Tech to Roku, Part of Multiyear Deal

Roblox, valued last month at $29.5 billion, told prospective investors it is trying to lure older users onto its gaming, concerts and educational platform. Chief executive David Baszucki said the company is counting on older adults not just to join the platform but to buy its stock when it goes public next month. The Apple and Google application has been a top earner during the pandemic, with 2020 revenue jumping 82 percent to $923.9 million and number of hours spent on the platform more than doubling to 30.6 billion. Continue reading Roblox Counting on Older Consumers to Join App, Buy Stock

The SolarWinds hack invaded at least nine U.S. government agencies and 100+ corporations. Now, Microsoft is at odds with Dell Technologies and IBM on the best way to secure data. Microsoft president Brad Smith stated that “cloud migration is critical to improving security maturity,” but the other two companies opine that a hybrid cloud and on-premise data storage is preferable. Smith stated that all the breached accounts Microsoft identified involved on-premise systems and that a hybrid system is more vulnerable to attacks. Continue reading After SolarWinds Hack, Big Tech Debates Cloud Data Security