Samsung TV Plus Hits Refresh on a 60 Percent Viewer Surge

Samsung TV Plus reports it has seen enthusiastic consumer use over the past year, with a 60 percent rise in global viewership. Accordingly, the TV maker is upgrading its free streaming service — available on Galaxy devices, Samsung Smart TVs, Smart Monitors and Family Hub appliances and on the Web — with an emphasis on discoverability for kids and music programming. Launched in 2015, the free ad-supported TV (FAST) and ad-based video on-demand (AVOD) service offers content spanning news, sports, entertainment, music, and more, in 24 countries where it is accessed on 535 million TV and mobile devices.

The “Best of Kids” programming section showcases 20 family-safe channels, kids shows and on-demand titles, while the music hub will feature songs and artists across more than 40 channels and 200 playlists from partners Vevo, XITE and Stingray.

Product update 5.2 will enhance content discovery and allow viewers to find what they want easier and more quickly, the company said in a news announcement that specifies Samsung TV Plus has surpassed more than 300 channels in the U.S. and over 2,400 channels globally.

“The product update and new titles will initially be available on Samsung Smart TV models 2019-2023, rolling out later this year through early 2024 to additional Smart TV models and Galaxy mobile devices,” according to TV Technology.

Speaking to StreamTV Insider, Samsung TV Plus Content & Business Development Lead Takashi Nakano emphasized a “brand and advertiser safe environment” heavy on family-friendly content. “We’re very stringent on this idea of … if it’s safe for broadcast, it’s safe for TV Plus,” Nakano told STVI last month, outlining a strategy that “aims to make FAST more like everyday TV.”

The 5.2 update “will also feature an expanded Movie Hub with new channels Movie Hub West, Movie Hub Action, and Movie Hub Holidays,” expanding news offerings and — in the run-up to the holiday period —  holiday-themed channels,” per Digital TV Europe, which says the service recently launched “an expanded line-up of multilingual and multicultural channels” including “Spanish-language channels from ViX, TelevisaUnivision’s global streaming service, as well as Ebony TV.”

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