New Cord-Cutting Tool: Boxee to Offer USB Live TV Stick in January

  • Boxee is augmenting its broadband box for cord-cutters with a USB dongle that provides users access to broadcast TV.
  • According to paidContent: “Boxee, which has been working mightily to get people to cut their cable cords with its own broadband box for five years, is preparing a new add-on product in January that will let users pull out the cable cord and plug a USB device into their cable box, giving them access to broadcast TV channels like ABC, CBS, FOX, and NBC for free.”
  • “If you live and die by ESPN, then yes, you have to stay on cable. But we believe there are plenty of people who just want access to regular broadcast channels,” says Avner Ronen, CEO and co-founder of Boxee.
  • However, Ronen believes there are consumers interested in basic broadcast content that would benefit from this approach. “The problem with canceling your cable subscription and relying just on the Internet has been the lack of live sports, a presidential address, local news, special events and live TV shows,” he told paidContent. “But these things are all available on broadcast TV channels…for free, over the air in HD.”
  • The Live TV stick will be available for $49, as an add-on to the $180 Boxee Box.