MoviePass, the movie theater ticketing platform, segued from its beta test and waitlisting to nationwide availability ahead of Memorial Day weekend. The company, which is relaunching under new ownership following a bankruptcy, is offering subscription plans starting with Basic at $10 per month for 1-3 movies, up to the Pro plan for $40 per month for as many as 30 films. There’s also a 3-7 Standard plan for $20, and a 5-11 movie Premium package for $30. MoviePass says it has more than 4,000 participating theater locations — including those from the AMC Theatres, Cinemark and Regal Cinemas chains.
“There’s a separate, more expensive subscription for customers in Southern California and the New York metro area,” The Verge reports, explaining that the number of movies varies because it’s based on a credit system.
The number of credits required to see a film varies based on factors including the time and day of the week you select. “Based on tweets from customers who tested the service, credit costs have changed without warning and can vary significantly across showings,” The Verge notes.
Those who don’t use up all their credits in one month will have them rolled over, but the maximum accrual is two months worth of unused credits. “For theaters that partner directly with MoviePass, the service taps into the theater’s ticketing system and consumers can use the MoviePass app to purchase e-tickets and select their seats,” writes Variety.
The four tiered plans attempt to cater to “moviegoers of all types — from the blockbuster enthusiast to the most ardent cinephile,” MoviePass said in a press release detailing the pricing tiers.
“Our newly designed service offers our members greater choice and flexibility for how they use their monthly credits, while continuing to encourage them to watch movies in theaters,” said MoviePass CEO Stacy Spikes, who co-founded the company in 2011, left after it was acquired by Helios and Matheson Analytics in 2017, then acquired the firm’s assets in 2021 out of chapter 7 bankruptcy liquidation.
MoviePass said it had 10,000 subscribers participating during the beta test period, which launched last August.