MoviePass Goes Live Again with 4,000 Participating Theaters

MoviePass, the movie theater ticketing platform, segued from its beta test and waitlisting to nationwide availability ahead of Memorial Day weekend. The company, which is relaunching under new ownership following a bankruptcy, is offering subscription plans starting with Basic at $10 per month for 1-3 movies, up to the Pro plan for $40 per month for as many as 30 films. There’s also a 3-7 Standard plan for $20, and a 5-11 movie Premium package for $30. MoviePass says it has more than 4,000 participating theater locations — including those from the AMC Theatres, Cinemark and Regal Cinemas chains. Continue reading MoviePass Goes Live Again with 4,000 Participating Theaters

MoviePass Beta Preps for Summer Launch with Limited Tests

Having survived global theater closures due to COVID-19, a Chapter 11 bankruptcy and a change in ownership, MoviePass is back. Informally known as MoviePass 2.0, the company has launched a website for MoviePass Beta that says it is “launching to the public summer 2023.” The resurrection of MoviePass appears well-timed to take advantage of pent-up demand for the moviegoing experience. An August 2022 waitlist, opened for only five days, experienced volume sufficient to crash the server. Prospective subscribers are told to sign up for email advisories of further availability. Continue reading MoviePass Beta Preps for Summer Launch with Limited Tests

Regal Parent Cineworld on Path to Chapter 11 Restructuring

British cinema operator Cineworld Group, owner of Regal Cinemas, has proposed a plan to emerge from Chapter 11 bankruptcy. In what is described as a “debt-for-equity swap,” the company would reduce by some $4.53 billion the indebtedness of its principal U.S. claimants, who would be getting a stake in the company in exchange for waiving their claims. The group companies have commitments for roughly $1.94 billion in debtor financing from lenders to help ensure Cineworld operations can continue during its anticipated reorganization, which is subject to court approval. The transaction is expected to “result in very significant dilution of existing equity interests.” Continue reading Regal Parent Cineworld on Path to Chapter 11 Restructuring

MoviePass Labor Day Reboot Has Waitlist and Tiered Pricing

MoviePass is opening a waitlist this week for customers that want to get onboard in time for the company’s Labor Day comeback. Subscription tiers are initially being offered at rates generally staggered from $10, $20 or $30 per month. The startup that had a spectacular rise and fall before being purchased out of bankruptcy by co-founder Stacy Spikes last November is now headed for its third act as Spikes relaunches the once-popular moviegoing service. Mark Wahlberg through Unrealistic Ideas, his non-fiction production unit, is developing a documentary on the MoviePass ascent and flameout. Continue reading MoviePass Labor Day Reboot Has Waitlist and Tiered Pricing

Industry Lures Moviegoers with Special Deals and Screenings

As pandemic rules evolve and movie theaters reopen across the U.S., theater owners in North America with studios and other companies unveiled Cinema Week, a six-day event offering deals for food and drink and advance film screenings. Studios are on track to release major titles, having already unveiled “Godzilla vs. Kong” and “A Quiet Place Part II” to some success. Still, sales are lagging, with Comscore reporting that movies grossed $57 million in the U.S. and Canada last weekend, down 58 percent from the same period in 2019. Special screenings and an array of promotional deals aim to help turn things around. Continue reading Industry Lures Moviegoers with Special Deals and Screenings

AMC Chief Exec Adam Aron Still Optimistic in Perilous Times

When COVID-19 hit last year, AMC Entertainment had just taken on $4.8 billion in debt, a combination of a modernization effort that started in 2012 and acquiring competing movie chains to become the world’s largest movie theater company. Now, almost a year into the pandemic, AMC’s debt has risen to $5.5 billion — not including deferred rental payments. Pre-pandemic, AMC generated $5.5 billion a year in revenue. AMC Entertainment chief executive Adam Aron was the first to ink a deal for a limited exclusivity window. Continue reading AMC Chief Exec Adam Aron Still Optimistic in Perilous Times

Studios Adapting to Pandemic Limitations with Film Releases

WarnerMedia chief executive Jason Kilar revealed that his company plans to release blockbuster “Wonder Woman 1984” simultaneously in theaters and on its HBO Max streaming service on Christmas Day. He noted the changed environment, in which box office revenue alone doesn’t measure a film’s success but also by the number of new subscribers it generates for the studio’s streaming service. The distribution plan for the much-anticipated release is a sign of how much media companies have evolved to put more emphasis on streaming. Continue reading Studios Adapting to Pandemic Limitations with Film Releases

Universal, Cinemark Sign Deal for Shorter Exclusivity Window

Comcast’s Universal Pictures teamed with Cinemark Holdings, the third largest theater chain in the U.S., to permit online distribution of movies after three weekends (or 17 days) in theaters. The exception is movies that gross $50+ million domestically during their first weekend, lengthening the exclusivity window to five weekends or 31 days. Universal inked a similar deal with AMC Entertainment in July. Pre-pandemic, the exclusivity window was 2-1/2 months from a film’s premiere in theaters until it could be distributed to homes. Continue reading Universal, Cinemark Sign Deal for Shorter Exclusivity Window

AMC Is Running Out of Cash, Sells Some Shares and Assets

AMC Entertainment, the world’s largest movie theater chain, will run out of cash by the end of 2020 if current conditions do not change. Although it’s reopened 83 percent of its U.S. theaters, attendance is down 85 percent from a year ago. In September, AMC set a goal of raising $180 million but so far has raised only about $37.8 million by selling shares. Other fundraising options include taking on debt or selling assets. AMC sold its nine theaters in Europe’s Baltic region of Europe for about $77 million. Continue reading AMC Is Running Out of Cash, Sells Some Shares and Assets

Cineworld Temporarily Suspends Operation of Regal Cinemas

A day after the opening of James Bond film “No Time to Die” was pushed to April 2, 2021, Cineworld stated it was considering closing 536 Regal Cinema theaters across the United States and 127 Cineworld and Picturehouse Cinemas locations in the United Kingdom. Now, Cineworld has confirmed the temporary suspension of its U.S. and UK operations starting Thursday, October 8, blaming the lack of new films in the pipeline. Cineworld is the UK’s biggest cinema operator and the second largest chain in the U.S. The closure will impact about 45,000 employees. Continue reading Cineworld Temporarily Suspends Operation of Regal Cinemas

Facebook Ad Campaigns to Carry Movie Reminders, Times

Facebook is introducing two new features in the U.S. and U.K. that will allow entertainment studios to post movie reminders and showtimes as standard components for ad buys on the platform’s News Feed. There will be no additional cost to include the new information. Since interest in many films is generated early when trailers and ads first appear, Facebook believes movie fans would be greatly served with reminders when those films hit theaters. Users tap the “Interested” button on the movie’s Facebook ad to register for the reminder. The notification arrives when the film launches, and includes a link for showtimes and purchasing tickets. Continue reading Facebook Ad Campaigns to Carry Movie Reminders, Times

Brand Strategy for Mobile Apps Is Crucial, Tricky to Manage

Brands need an app strategy, say the experts. Shoppers, especially millennials, are increasingly purchasing goods through their smartphones. Forrester Analytics reports that smartphone purchases in 2018 will reach $118 billion, up from $13.4 billion in 2013. But to be successful with an app, the brand needs to ensure that its performance is superior, as users will quickly rid themselves of apps that are slow, push too many notifications, do not offer exclusive sales or promotions or have a confusing layout. Continue reading Brand Strategy for Mobile Apps Is Crucial, Tricky to Manage

Content Creators Discuss What Is Driving Augmented Reality

What’s driving augmented reality content today? That’s the question that Storymill president Mark Kapczynski posed to a panel of AR content creators at CES 2018 in Las Vegas. VNTANA chief marketing officer Natascha French, whose company creates interactive holograms, had one answer. “Based on our experience B2C gets the sexy headlines,” she said. “But B2B is the side that is actually monetized.” Brands come to VNTANA not only to create compelling experiences for end users, but also to collect data to inform future marketing. Continue reading Content Creators Discuss What Is Driving Augmented Reality

The Power of Location-Based Settings for AR/VR Experiences

During a CES 2018 panel, specialists in bringing AR and VR outside the home talked about the social value that location-based venues bring to the experiences. “If you want proof that people like to get together, CES is the proof,” said Fake Love director of new business Jared van Fleet, whose company was acquired by The New York Times. “It’s inconvenient to come here, yet people do it every year.” Fortune 500 companies ignore AR/VR at their peril, added Hollywood Portfolio founder/managing director Mariana Danilovic, who moderated the discussion. Continue reading The Power of Location-Based Settings for AR/VR Experiences

MoviePass Continues Rapid Ascent, Tops 1 Million Subscribers

MoviePass is a service that lets subscribers attend up to one 2D movie screening per day in theaters for a monthly charge. Shortly after a price drop to $9.95 per month in August (from a tiered $15-$50 model), the New York-based company announced it had jumped to 400,000 customers. By October, that number increased to 600,000. Last month, MoviePass dropped its monthly fee again for a limited time offer of about $6.95 per month for those willing to pay up front for a year. Now the company announced it “has since reached one million subscribers in less time than Spotify, Hulu, and Netflix.” Continue reading MoviePass Continues Rapid Ascent, Tops 1 Million Subscribers