Flipboard Mobile App Focuses on Personalization, Navigation

Flipboard has grown popular as a personalized digital magazine, allowing users to flip through articles from multiple sources across 30,000 topics. While Flipboard was initially designed for Apple’s iPad, the phone app is now used by 70 percent of its users. Flipboard’s acquisition of Zite has introduced the ability to easily recommend personalized articles in more specific subjects. Now, Flipboard 3.0 is available for tablets and smartphones running iOS, Android and Windows Phone.

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Flipboard’s new “update makes the smartphone app more navigation friendly, adding a daily digest, and opening straight into the content you’re interested in reading,” reports Wired.

“The result is an app that provides more opportunity for exploring topics you love, is easier to navigate, and still packages articles in a beautiful way.”

The Daily Edition includes a summary of the day’s biggest stories. This gives users a singular source for news, offering major headlines along with personalized interests.

Based on your reading habits, the app will also recommend magazines, topics, and individuals you should find worth following.

“Now the app adds Zite’s machine learning and topic extraction engine so readers can explore new content based on niche subject areas,” explains Wired. “Rather than a high-level topic like cycling, for example, you can get updated articles on narrower topics like road racing or cyclocross. The content in these topics is fueled by a blend of algorithmic and human curation.”

This update will be available in the U.K., Brazil, India, Latin America, U.S. and Canada.