Disney Bringing ‘Star Wars’ to Games, Cable, and Theme Parks

Disney is making a major push with its “Star Wars”-themed properties. Disney Interactive announced “Star Wars: Commander” yesterday, a new free-to-play game designed for mobile devices. And while construction plans are underway for “Star Wars”-themed “lands” at Disney theme parks, the Disney Channel announced this week it would debut animated movie “Star Wars Rebels: Spark of Rebellion” on October 3, and the Disney XD channel plans to premiere its “Star Wars Rebels” series ten days later.

In addition, Disney Stores recently introduced “Star Wars” merchandise for the first time, and “Star Wars”-licensed food will appear in retail aisles this week. Production on the big budget “Star Wars: Episode 7” is currently underway, with a theatrical release scheduled for the end of next year.


“Developed internally, ‘Star Wars: Commander’ is a free-to-play combat strategy game aimed at what the entertainment industry calls “midcore” players — people interested in a more in-depth experience than offered by a ‘Candy Crush Saga’ but less time-consuming and expensive than a ‘Call of Duty,’” reports The New York Times. “‘Commander,’ initially available exclusively on Apple devices, features an array of classic ‘Star Wars’ vehicles and characters, like Chewbacca and TIE Fighters.”

The Walt Disney Company purchased “Star Wars” studio Lucasfilm for $4.05 billion in 2012.

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