Virtual reality content creator Jaunt has partnered with longtime movie sound experts at Dolby to improve the audio in immersive experiences. Audio is a crucial part of making VR feel more like reality, and the Dolby Atmos system will allow Jaunt to specifically target sounds so that they seem as if they are coming from a very specific location. The new technology is expected to improve VR storytelling since content creators would be able to use sound to redirect a user’s attention. Continue reading Dolby and Jaunt Bring Atmos Surround Sound to Virtual Reality

Magic Leap CEO Rony Abovitz participated in a Reddit AMA (“Ask Me Anything”) session last week and his answers revealed some of the virtual reality company’s lofty ambitions. The startup raised some $542 million last year to engineer a pair of chunky sports sunglasses that can make virtual objects appear in a real life setting, a technique called “cinematic reality.” Abovitz believes that Magic Leap’s computing technology could eventually replace the other screens in our daily lives, including those on smartphones. Continue reading Magic Leap’s Cinematic Reality May Replace Your Smartphone

Twitch, the videogame-streaming site that Amazon acquired for nearly $1 billion last year, is now broadcasting online poker players. Twitch reportedly draws in about 100 million users each month, a number that is expected to increase with an additional wave of viewers tuning in for the poker channels. As with most videos on Twitch, the poker games are interactive, with a chat function that allows viewers to post comments and ask players questions about the strategies taken during gameplay. Continue reading Twitch Game Streaming Service Adds Online Poker Broadcasts

The FCC voted 3 to 2 yesterday to approve regulation of broadband Internet service as a public utility. The new rules, recently proposed by FCC Chairman Tom Wheeler, are designed to ensure net neutrality by discouraging content blocking and the introduction of “fast lanes” for Internet and media companies and “slow lanes” for others. Wheeler said the FCC was using “all the tools in our toolbox to protect innovators and consumers.” He added that Internet access is “too important to let broadband providers be the ones making the rules.” Continue reading FCC Rules in Favor of Regulating Broadband Internet as Utility

Since last summer, Google has been improving the technology behind Android for Work, an initiative to push the company’s mobile operating system in the workplace. Google wants to encourage employees to use their Android phones as both personal and work devices. To do so, Google built Android for Work to support personal and work profiles autonomously on a single device. The company also launched Google Play for Work, which lets companies manage their very own app stores. Continue reading Google Makes Push for Android Smartphones in the Workplace

Popular multichannel network Machinima has signed a deal with Vimeo to help develop and distribute original content. Vimeo has pledged at least $500,000 to the network’s audience-developed original videos for an exclusive Machinima channel on the video on-demand platform. As part of the agreement, Vimeo will become the preferred transactional video-on-demand platform for Machinima’s 30,000 creators. These creators produce some 30,000 hours of content each month. Continue reading Machinima Creators to Sell Videos on Vimeo Through New Deal

The Beam is part LED lightbulb and part projector. Users can screw it into a light socket or place it on a flat surface and project content anywhere. The small-scale device has an onboard computer to access content on the Web. It can also project games or movies from a smartphone or tablet. The smart projector has a corresponding iOS and Android app for operation and programming commands. Beam Labs Inc. is offering the $399 Beam device as part of its Kickstarter campaign that ends March 24. Continue reading Smart Projector Displays Content from Your Phone or Tablet

Google is now offering users more cloud storage to upload their personal music files through Google Play Music at no cost. Earlier this week, Google upped the cloud capacity of music storage to 50,000 songs, far exceeding the 20,000 song limitation previously in effect. The company’s upgraded cloud capacity for music storage dramatically surpasses that of its competitors, including Apple, Amazon and Xbox Music. Additionally, other cloud offerings for music storage generally come at a premium cost. Continue reading Google More Than Doubles Cloud Storage Capacity for Music

The Entertainment Technology Center @ USC will host a 3-day Virtual NAB Cloud Conference, featuring more than 35 speakers, panelists and keynotes, on March 2, 3 & 4 at the YouTube Space LA. A very limited number of seats are still available. The conference is an extension of the Media Management in the Cloud track that ETC leads at the NAB Show and provides a forum for a deeper discussion of Media & Entertainment and the Cloud. The entire program will be recorded and videos will be posted on the ETC YouTube channel in advance of NAB to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading ETC@USC to Host 3-Day Virtual NAB Cloud Conference in LA

The European Union drafted a new data-privacy policy that it hopes will be adopted around the world. The policy would require companies to include the “right to be forgotten” option so that people could ask for their links to be removed and to ask users for explicit consent to use their personal data. Europe is looking to have more influence on the Web, which is currently dominated by U.S. companies. Representatives from the EU are lobbying other countries to institute the policy. Continue reading Europe Writes Internet Rules to Take Greater Role on the Web

San Francisco will be the first city to use a new wireless technology that is reportedly 35 times faster than current 4G LTE networks. Artemis Networks is leasing the wireless spectrum for two years from Dish Network. Artemis still needs regulatory approval before it can begin operating, but the company hopes to start serving customers by the fall of this year. The company’s pCell technology is super fast because the network is designed to utilize wireless interferences that usually slow most networks. Continue reading San Francisco to Get Fast Mobile Wireless Network This Year

Facebook has unveiled two new iOS apps designed for people working behind the scenes. Designers now have a tool that lets them prototype the interface of an app without writing a single line of code. The Origami Live app will then roughly translate the design into code with the click of a button. Facebook has also created a new app for advertisers so that they can schedule or even create their Facebook ads from their phone. Facebook Ads Manager provides metrics on the ad’s performance. Continue reading Facebook Releases New Apps for Advertisers and Designers

According to a new report from eMarketer, digital-image bookmarking site Pinterest is poised to become the newest social favorite with advertisers since its users typically “pin” and “repin” items that paint a compelling picture of consumer interests. These interests often focus on specific products, services, travel ideas and other areas that could lead to purchases. The researcher suggests that 2015 will be a critical year to determine whether or not Pinterest can generate a serious advertising business. Continue reading New Report Points to Major Marketing Potential of Pinterest

Comcast, the largest cable company in the U.S., could potentially soon have more Internet subscribers than television subscribers. During the last quarter, the company’s video users increased by only 6,000 to 22.4 million, while its broadband subscribers jumped by 375,000 to nearly 22 million. The diminishing gap could be a sign of the times, with an increasing number of consumers becoming more interested in services such as Amazon and Netflix, as opposed to traditional TV. As a result, Comcast is working to attract more broadband users. Continue reading Comcast Subscriber Shift Points to More Web Than TV Users

Solace Power, a small Canadian startup, has developed a technology that wirelessly charges unmanned aerial vehicles (UAVs) while still in flight. The company has a standing partnership with Boeing and recently secured government funding from Industry Canada to help facilitate the technology for military drones. The technology, which could effectively eliminate the need to physically charge a drone while on land, works using energy transmitters that communicate to receivers attached to the UAVs. Continue reading Solace Power Develops Wireless Solution to Charging Drones