Google is following in Apple’s footsteps by lowering the commissions it charges app developers in its Google Play Store. Apple and Google, currently the primary marketplaces for apps, charge developers 30 percent for app sales and in-app purchases. Now, beginning in July, Google stated it will lower the traditional fee to 15 percent for the first $1 million developers earn. That is slightly different than Apple’s plan, which is to lower its rate to 15 percent for developers who generate less than $1 million in annual sales. Continue reading Google Joins Apple in Reducing App Store Commission Fees

YouTube Shorts, intended to rival video-sharing social media platform TikTok, rolled out in beta to a small group of U.S. users, after debuting first in India last fall. Shorts project lead Todd Sherman said the company plans to experiment with advertising and monetization features for creators “later this year.” In beta, Shorts offers the ability to add text to points in the video and sample audio from other Shorts. Similar to TikTok, YouTube Shorts is focused on music. Shorts, however, integrates with the larger YouTube platform. Continue reading YouTube Debuts Would-Be TikTok Rival ‘Shorts’ in U.S. Beta

When COVID-19 hit, Hollywood (and other filmmaking venues) came to a near standstill, with movie theaters closed and productions halted. As DigitalFilm Tree chief executive Ramy Katrib noted, the M&E business is “uniquely unsuited to social distancing.” But Katrib decided to leverage Cinecode, the tools his company built for virtual production, to see if he couldn’t come up with a way to “visualize” safety on the set. At the Entertainment Technology Center@USC, senior consultant Erik Weaver worked with Katrib and beta-tested the result on the live-action short “Ripple Effect.” Continue reading HPA Tech Retreat: ETC’s ‘Ripple Effect’ Beta-Tests Safetyvis

The European Producers Club (EPC), based in Paris, represents 130 independent film and television drama producers throughout Europe. The group just issued a four-point Code of Fair Practices for VOD Services aimed at Amazon Studios, Disney+, Netflix and other streaming companies that commission content from its members. France, Italy and Germany are currently in negotiations to implement Europe’s earlier Audiovisual Media Services Directive (AVMSD), which requires streaming companies to invest revenue into local productions.

Continue reading EU Indie Producers Issue Code of Fair Practices to Streamers

Uber has battled for years around the world against reclassifying its drivers as employees, which would force it to pay higher wages and benefits. In the United Kingdom, however, it just announced that it would reclassify its 70,000+ drivers as workers and provide them a minimum wage, vacation pay and access to a pension plan. Uber’s move comes in the wake of a unanimous British Supreme Court ruling that found Uber drivers deserved more protections. UK labor laws, however, offer a middle ground between freelancers and employees. Continue reading UK Supreme Court Rules 70,000 Uber Drivers Are Employees

During the HPA Tech Retreat, ETC Immersive Media Initiative program lead Phil Lelyveld presented highlights from the Entertainment Technology Center’s “Executive Coffee With…” program, a series of discussions between ETC industry members and USC students on a range of topics related to the future of entertainment. To date, executives from Verizon, Universal, Fox, Equinix, Vubiquity and Dolby have posed questions to the USC students, on topics from production during COVID-19 to the future of the theater experience. Continue reading HPA Tech Retreat: ETC Details Its Executive Coffee Program

Beginning April 15, TikTok’s policy on personalized ads is changing. According to notices that TikTok users are seeing on their feeds, personalized ads will be mandatory — and users will no longer have the ability to opt out of such ads based on their actions — although the users will still be able to opt out of ads based on data TikTok gets from its advertising partners. Not included in this policy change are users in the European Union who are protected from personalized ads by the General Data Protection Regulation (GDPR) that requires user consent for such ads. Continue reading New TikTok Personalized Ad Policy Ends Choice to Opt Out

Twitter will debut Spaces, a rival to audio-chat app Clubhouse, in April according to a tweet in a public Twitter Space audio room by host Alex (@akkhosh). Twitter will also soon allow anyone to host a Twitter Spaces room. Twitter Spaces was released in beta on the Android platform late in 2020. The product will roll out for Android and iOS; Twitter is also considering support for using music and allowing tweeting in Spaces. In addition, Twitter is working on a Spaces “Tip Jar” to let users donate to content creators with donations. Continue reading Twitter to Launch Chat Alternative to Clubhouse Next Month

During this month’s HPA Tech Retreat, Variety Intelligence Platform (VIP) president and chief media analyst Andrew Wallenstein presented “The Third Wave,” the second VIP report on COVID-19’s impact on the media and entertainment business. “The Third Wave” analyzed the consumption habits of 23-to-49-year-old viewers, relying on data collected by VIP and the Trailer Park Group. “Perhaps it’s no surprise,” said Wallenstein, “that every available form of media and entertainment saw increases during the pandemic … but the biggest winner was streaming.” Continue reading HPA Tech Retreat: Variety Intelligence Analyzes M&E Industry

Facebook inked a multi-year agreement with News Corp in Australia, resolving a standoff on paying publishers for content. The News Corp content will include the national newspaper The Australian, The Daily Telegraph in New South Wales, the Herald Sun in Victoria and The Courier-Mail in Queensland. News Corp’s cable channel Sky News Australia reached a separate deal with Facebook. Now, 17 million Facebook users in Australia will be able to access News Corp publications’ breaking news and news articles behind a paywall. Continue reading Facebook and News Corp Sign a Multi-Year Deal in Australia

Shopify, BigCommerce and Magneto are companies that offer online sales solutions for small- and medium-sized businesses that don’t want to do business via Amazon, eBay or Walmart or go it alone and try to attract buyers via advertising. With Shopify and others, the merchant can retain her branding and customer relationships while taking advantage of established cloud-based payments and fulfillment services. These companies can also list merchandise on the dominant e-commerce sites, a time-consuming effort for the smaller businesses. Continue reading Shopify Provides Small Businesses an Alternative to Amazon

Arizona, Maryland and Virginia are just three states pushing legislation to limit Big Tech companies such as Google and Apple on issues including digital advertisements, app-store fees and online privacy. Their actions appear to highlight a growing trend: that state capitals are emerging at the forefront of potentially regulating Silicon Valley behemoths. While the federal government is holding hearings and suing some Big Tech companies, states may beat them to passing laws that will become de facto national standards. Continue reading States Lead the Way in Proposing Laws to Regulate Big Tech

Russia and China recently ran sophisticated hacks from servers inside the United States, going undetected by the National Security Agency, which is prohibited from conducting surveillance in the U.S., as well as the FBI and Department of Homeland Security. Private computer security firms were the first to raise the alarm on these foreign attacks, and Microsoft reported that its patches are being reverse-engineered by criminal groups to launch ransomware attacks on corporations. The White House is paying attention. Continue reading Cybersecurity: White House Pursues Public-Private Alliances

Facebook debuted Learning from Videos, a project designed to learn audio, images and text from publicly available Facebook videos to improve its core AI systems. By culling data from hundreds of languages and countries, said Facebook, the project will also help to enable “entirely new experiences.” Learning from Videos, which began in 2020, has also helped to improve recommendations in Instagram Reels. Facebook, Google and others are focused on self-supervised techniques rather than labeled datasets to improve AI. Continue reading Facebook Using Self-Supervised Models to Build AI Systems

Netflix is reportedly considering a move to enforce one of its terms of service: that a customer’s account credentials cannot be shared with individuals beyond the account holder’s household. The company recently introduced a limited test that displays a warning that reads, “if you don’t live with the owner of this account, you need your own account to keep watching.” It next prompts viewers with three options: to get an email or text verification code to authenticate the account, click on a button to verify later, or sign up for a new account. Continue reading Netflix Running Test to Curb Unauthorized Password Sharing