January 16, 2014
YouTube is teaming up with DreamWorks Animation to produce its first daily program. The new short program, “YouTube Nation,” will be available on the YouTube Spotlight page. The show will highlight the most exciting content and creators on YouTube. This will give channels and videos an opportunity to grow and build a loyal audience. DreamWorks will be responsible for production of the show, while YouTube will oversee sales and marketing.
DreamWorks has experience with YouTube since it acquired AwesomenessTV, a teen-oriented multichannel network, in May 2013. However, this is the first daily series produced by DreamWorks, as well as the first YouTube-branded program.
According to The Hollywood Reporter, two of the creators of the “New Mediacracy” podcast, Steve Woolf and Zadi Diaz will executive produce the show, and Jacob Soboroff, the host of “TakePart Live” on Pivot, will serve as host. “YouTube Nation” will be sponsored by Verizon.
The Spotlight channel on which this show will be published currently has 19 million subscribers, a great opportunity for the videos and channels featured on the show. The show will air every weekday at 6 p.m. PT.
“Backed by DWA CEO Jeffrey Katzenberg and YouTube content czar Robert Kyncl, the show will be shot in Ultra HD,” reports Variety. “A press release was issued Monday touting it as ‘the first use of the YouTube brand for a daily program’ and ‘a five-minute experience that includes a rich mix of videos, themed playlists, channel creator highlights and fan feedback.'”