Walmart Propels Its Digital Future With Walmart+ and TikTok

With its new deal to invest in TikTok (with Oracle), Walmart is taking big steps to create a transformative digital-centric future and a company that can successfully compete with its closest rival, Amazon. One analyst predicted the TikTok deal could “redefine retail” and Cowen retail analyst Oliver Chen called it a “bigger-picture opportunity.” Although it’s not yet clear what Walmart will do with TikTok, it now has another way to engage with consumers not actively shopping online, perhaps gathering data or serving ads. Continue reading Walmart Propels Its Digital Future With Walmart+ and TikTok

Walmart to Roll Out Subscription Service With Free Shipping

On September 15, Walmart will debut its anticipated Walmart+ subscription service. At $98 per year, the new offering is intended to compete with Amazon Prime, priced at $119 per year. Walmart+ requires an order of at least $35 for free shipping directly from stores to customers’ homes. It offers 160,000 items, including produce and groceries, and subscribers will also get a 5-cent-per-gallon discount at its affiliated gas stations. Walmart hopes its many stores’ proximity to customers will mean delivery of fresher food than its rivals.

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ByteDance Considers Two Competing Offers for TikTok U.S.

ByteDance is expected to soon make a deal to sell TikTok’s U.S. operations to one of two groups of suitors: Microsoft, now teamed up with Walmart, or Oracle, potentially supported by a coalition of investors. According to sources, discussions are still “fluid.” Walmart entering the fray has changed the calculus; its background in digital sales could push TikTok to evolve to a platform with e-commerce integration. A sale to Oracle, however, might focus more on TikTok’s data to buttress its own advertising, cloud and data businesses. Continue reading ByteDance Considers Two Competing Offers for TikTok U.S.

Walmart Subscription Service Aims to Take on Amazon Prime

Later this month Walmart plans to unveil Walmart+, a subscription service intended to compete with Amazon Prime. Walmart+ will cost $98 per year and, according to sources, will offer same-day delivery of groceries and “general merchandise” as well as early access to product deals and discounts at Walmart gas stations. The company originally planned to unveil Walmart+ in late March or April but pushed the date to July due to the COVID-19 pandemic. It’s still not clear if Walmart will introduce the service regionally or nationally. Continue reading Walmart Subscription Service Aims to Take on Amazon Prime

Walmart Tests Paid Membership Program, Vying with Amazon

Walmart is preparing to publicly test a paid membership program, dubbed Walmart+, to complete with Amazon Prime. According to eMarketer, Walmart accounts for five percent of all U.S. online retail sales versus Amazon’s 40 percent. Currently, more than half of Walmart’s top spenders are also Amazon Prime members. To distinguish itself from Prime, Walmart plans to offer features that Amazon cannot, such as text messaging to place grocery orders. Walmart+ is expected to launch as a rebrand of the company’s Delivery Unlimited service. Continue reading Walmart Tests Paid Membership Program, Vying with Amazon