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Debra KaufmanAugust 6, 2020
Disney’s new streaming businesses — Disney+, Hulu and ESPN+ — have now accrued more than 100 million subscribers worldwide. With the release of blockbuster “Hamilton” on Disney+, that service hit 60.5 million subscribers after only nine months. That was a (low-end) number that Disney originally hoped to achieve at the end of five years. Disney has also announced that it would release its $200 million feature “Mulan” on Disney+, on a premium basis rather than movie theaters, in the U.S., Canada and parts of Europe. Continue reading Disney’s Streaming Services Hit 100 Million Subscriber Mark
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Debra KaufmanAugust 6, 2020
T-Mobile announced it has launched what it claims is the world’s first nationwide standalone 5G network. Up until now, AT&T, T-Mobile and Verizon have all offered a version of 5G that is really 5G radios deployed on top of 4G LTE gear. T-Mobile’s new 5G network is completely “next-generation” and will enable new features as well as faster data speeds. T-Mobile stated that its 5G network is 30 percent larger than before, available in 2,000 more towns and cities in the U.S. Its network currently covers 1.3 million square miles. Continue reading T-Mobile Introduces First Nationwide End-to-End 5G Network
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Debra KaufmanAugust 6, 2020
With Trump administration threats to ban Chinese app TikTok, that platform’s creators are worried about its future viability. Potential TikTok rivals such as Byte and Triller are wooing TikTok influencers (and other users), even offering cash to make the switch. Short-form video app Clash, for example, debuted its services months earlier than planned and Facebook’s Instagram is about to debut its TikTok-like service Reels. The rising tension between the countries also impacts U.S. app developers that aim to launch in China. Continue reading Influencers Test Rival Apps Due to TikTok’s Uncertain Future
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Debra KaufmanAugust 4, 2020
After weeks of negotiations and following a phone call between President Trump and Microsoft chief executive Satya Nadella, the company stated it will purchase TikTok’s U.S. operations. Microsoft will work to seal the deal — which will also include Canada, Australia and New Zealand — with ByteDance by September 15. Stating appreciation for Trump’s “personal involvement,” Microsoft added that U.S. users’ data would be transferred to and remain in the country. Trump earlier said he would ban TikTok from the U.S. Continue reading With Trump Approval, Microsoft to Acquire TikTok’s U.S. Unit
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Debra KaufmanJuly 30, 2020
Instagram has offered lucrative deals to some of TikTok’s top video creators to switch to its new competing service Reels, which parent company Facebook plans to debut early next month. According to sources, potential payments for some creators could be “in the hundreds of thousands of dollars.” Similar to TikTok, Reels is a platform that allows users to share short-form video content. Some TikTok creators have amassed large followings, and have been paid by brands to promote products, wear branded clothing or use specific songs. Continue reading Facebook Lures TikTok Creators to Its Reels with Big Payday
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Debra KaufmanJuly 30, 2020
TikTok chief executive Kevin Mayer published an open letter aimed at regulators intent on curbing its reach. After listing some of the app’s accomplishments in its thus-far short term in social media, he focused on charges critics are levying. He admitted that, “with our success comes responsibility and accountability,” but insisted that the company is made up of “responsible and committed members of the American community that follows U.S. laws.” The company has launched an effort to win over critics with increased transparency. Continue reading TikTok Counters Critics, Regulators with More Transparency
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Debra KaufmanJuly 27, 2020
The free, ad-supported media app Plex just added 80 live TV channels, none of them cable channels like CNN, Lifetime or TBS. Rather, it offers a lineup that includes Reuters, Toon Goggles and the Bob Ross Channel, among others. In the current economic climate, consumers are gravitating to this kind of free linear programming, which harkens back to the early days of television. Plex got its start as a cord-cutting solution with free on-demand video and DVR functionality for on-air TV networks. Continue reading Plex Launches 80 Live TV Channels on Its Ad-Supported App
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Debra KaufmanJuly 21, 2020
Google’s Shoploop, developed in its R&D unit Area 120, is a video shopping platform for consumers to discover, evaluate and purchase products within the app. Shoploop general manager Lax Poojary explained that the experience is “more interactive than just scrolling through images, titles and descriptions on a traditional e-commerce site.” The Shoploop videos, which are under 90 seconds, currently focus on beauty products. Consumers can save products or follow product creators for additional videos. Continue reading Google’s Area 120 Debuts Shoploop Video Shopping Platform
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Debra KaufmanJuly 20, 2020
Streaming giant Netflix announced that chief content officer Ted Sarandos is now co-chief executive officer with long-time chair & chief executive Reed Hastings. The move is largely seen as clearing the path for Sarandos to eventually succeed Hastings, who noted that the promotion “makes formal what was already informal — that Ted and I share the leadership of Netflix.” The company added 26+ million subscribers in the last two quarters as consumers began seeking more in-home entertainment while sheltering in place due to COVID-19. Continue reading Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow
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Debra KaufmanJuly 16, 2020
As COVID-19 keeps schools and businesses shut down, Microsoft has unveiled updates for its video communication platform Teams to help online meeting participants feel more connected. One such feature is Together Mode, which lets participants set the call to a shared background image so everyone feels a bit more like they’re sitting in the same room. The genesis of the feature came when Stanford University professor Jeremy Bailenson realized how fatiguing videoconferences could be, and contacted his friend, Microsoft Research scientist Jaron Lanier. Teams is also adding emoji, video filters, and integration of Tasks and Cortana. Continue reading Microsoft Introduces Teams Updates to Reduce User Fatigue
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Debra KaufmanJuly 15, 2020
NBCUniversal’s streaming platform Peacock debuted today with three tiers: a free, ad-supported plan that features thousands of hours of content; a $4.99-per-month subscription that offers more than double the content of the base plan; and a $9.99 premium version without ads (both paid plans offer discounted annual subscriptions). Users of the free version can surf among 20 feeds, one featuring favorites like “Everybody Loves Raymond” and “The King of Queens,” another with NBC’s morning program “Today,” and another dedicated to its late-night shows. By offering a free version, said Peacock chair Matt Strauss, NBCUniversal is betting that people are looking for “more affordable options.” Continue reading NBC Debuts Streamer Peacock with Free, Ad-Supported Tier
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Debra KaufmanJuly 14, 2020
Amazon recently instructed its employees to delete TikTok, the short-video app owned by Chinese company ByteDance, then quickly reversed the decision, saying the first email — which stated that concerns about “security risks” — had been distributed in error. But Amazon’s worry reflects that of the Trump administration, which has called some Chinese apps “a threat to national security.” TikTok grew out of U.S. company Musical.ly, and ByteDance’s acquisition prompted the Committee on Foreign Investment in the U.S. to review the deal. Continue reading TikTok Still Under Scrutiny by U.S. Government, Corporations
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Debra KaufmanJuly 10, 2020
Measuring the success of streaming video content has been challenging, but startup Parrot Analytics said it has created a solid metric — which it dubs Demand Expressions (DEx) — that not only counts viewers but also their levels of enthusiasm. From that data, the company said it can also extract information to accurately determine how many subscribers the show will attract. Chief executive Wared Seger noted the challenge of creating a “new standard” that will measure across “different shows, on different platforms, at different times.” Continue reading Parrot Analytics Develops a New Model for Streaming Metrics
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Debra KaufmanJuly 9, 2020
Although deepfakes have mainly been associated with fake news, hoaxes and pornography, they’re now also being used for more conventional tasks, including corporate training. WPP, with startup Synthesia, has created localized training videos by using AI to change presenters’ faces and speech. WPP chief technology officer Stephan Pretorius noted that the localized videos are more compelling and “the technology is getting very good very quickly.” In COVID-19 times, deepfakes can also lower costs and speed up production. Continue reading Deepfakes Go Mainstream for Corporate Training, Other Uses
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Debra KaufmanJune 26, 2020
During the COVID-19 pandemic, video game platforms have transformed into virtual entertainment sites. Online game platform Roblox recently hosted a benefit concert featuring Lady Gaga and Paul McCartney, and online game “Fortnite” ran a trailer for director Christopher Nolan’s upcoming feature “Tenet” and Quibi video clips. It also added a socializing space, launching it with a party at which EDM stars deadmau5, Steve Aoki and Dillon Francis performed. Most recently, also on “Fortnite,” DJ Diplo debuted his latest album in a live performance. Continue reading Video Game Platforms Turn Into Venues for Concerts, Movies