Updated Chrome Ad Blocker Will Soon Address Video Ads

In August this year, Google’s Chrome ad blocker will expand to include video, per the new set of standards just unveiled by the Coalition for Better Ads. The Coalition based the standards on global research from 45,000 customers. Websites with video, including Google’s, will need to review their ads for compliance with the new rules. Google joined the Coalition for Better Ads two years ago and started blocking ads not compliant with Coalition standards — including those on its own websites — since February 2018. Continue reading Updated Chrome Ad Blocker Will Soon Address Video Ads

SuperAwesome Rolls Out Kid-Safe Embeddable Video Player

Kid-safe technology startup SuperAwesome is introducing an alternative to YouTube’s embedded video player intended for publishers of children’s content. The new offering — which joins the SuperAwesome platform of “kidtech” tools created for areas such as advertising, authentication, parental controls and social engagement — provides brands with a viable video player alternative as privacy issues dominate the spotlight. According to the company, the player does not collect data on kids and adheres to COPPA and GDPR. Continue reading SuperAwesome Rolls Out Kid-Safe Embeddable Video Player

Twitter, Yahoo Score Major Live Sports Deals with Ad Slots

Two digital platforms scored big live sports deals this week. Twitter beat out Verizon, Facebook and Amazon to win the rights to stream 10 of the National Football League’s Thursday night games. In exchange for $10 million for the global rights, Twitter will get 15 advertising slots to sell commercials for each game. Yahoo, which offered free Major League Baseball games last year, will stream 180 games this year for free online, one per day for the rest of the league’s season, except for local TV blackout restrictions. Continue reading Twitter, Yahoo Score Major Live Sports Deals with Ad Slots

Findaway Launches Tablet Specifically Designed for Libraries

Findaway launched its Playaway audio player in 2006, a device that came pre-loaded with one audiobook. Despite distribution deals with Borders and Barnes & Noble, the product failed to gain traction, likely due to the lack of customization options. However, since libraries are in the business of passing one item from person to person, the device had some appeal. Now the company is introducing its Playaway Launchpad, designed specifically for the children’s sections of libraries. The device comes pre-loaded with educational apps developed by app maker Fingerprint. Continue reading Findaway Launches Tablet Specifically Designed for Libraries

Vimeo Announces Launch of its New VOD Publisher Network

Streaming video platform Vimeo announced during the Sundance Film Festival yesterday that it has launched a new publisher network for content creators to reach their audiences directly. The Vimeo On Demand Publisher Network will provide partners with the ability to rent or sell premium, ad-free content from the Vimeo library via a transactional video player. While Vimeo already allows publishers to embed content on other sites, partners can now sell videos directly on their sites within articles or from VOD storefronts. Continue reading Vimeo Announces Launch of its New VOD Publisher Network

Brands, Media Companies Try Out Tumblr Autoplay Video Ads

Tumblr is following in the footsteps of Facebook with its new autoplay video ads that will appear in users’ feeds. Yahoo, which owns Tumblr, launched the service with ads from Universal, CW, Hulu, and others. The video ads will be mute by default and play in a continuous loop. They will only play automatically when a mobile user has a Wi-Fi connection. Yahoo is hoping that the new ads will help the $1.1 billion Tumblr deal lead to generating significant revenue. Continue reading Brands, Media Companies Try Out Tumblr Autoplay Video Ads

Simple.tv Users Can Now Share Recorded Content with Friends

Connected DVR maker Simple.tv now provides users with the ability to offer friends and family members access to their recorded television shows and movies. Simple.tv’s DVR for cord cutters now enables guest passes so that others can access DVR recordings over the Internet via Simple.tv’s Web interface, the company’s mobile apps, as well as its Roku app. Guests are restricted to streaming content already recorded; they cannot tune into live TV or schedule additional recordings. Continue reading Simple.tv Users Can Now Share Recorded Content with Friends

Facebook Pursues Agencies to Launch Video-Ad Business

If its large asking price is met, Facebook could turn its anticipated video-ad units into a more-than-$4 million daily business right from the start. While all the details are not yet finalized, Facebook has been trying to sell agencies on the idea, attempting to secure accounts for the first slots which are to be available in June or July, according to executives. While the price tag is a concern, there is also a question regarding the possible backlash from users. Continue reading Facebook Pursues Agencies to Launch Video-Ad Business