During a 90-minute event at its headquarters in Cupertino yesterday, Apple unveiled two new iPads (the iPad Air 2, starting at $499, and the iPad mini 3, starting at $399), a 27-inch iMac with 5K Retina display, and its new operating system, OS X Yosemite. CEO Tim Cook explained that the new Apple Pay mobile payment service will launch on Monday with more than 500 partners including American Express, MasterCard and Visa. Cook also said that the Apple Watch would be available early next year. Continue reading Apple Introduces Two New iPads, 5K iMac and OS X Yosemite

Following the iCloud security breach involving controversial celebrity photos, Apple is trying to regain consumer trust by encouraging users to utilize their new and pre-existing security features. The company revealed how it encrypts messages and offered tips for protecting user data in a newly-launched website. In the open letter, Apple CEO Tim Cook takes a swing at Google for monetizing users’ private data and reassures Apple users that their data is safe from the government. Continue reading Apple’s Open Letter Explains Privacy Tips, Security Methods

With the release of Apple’s iOS 8, the company is introducing some significant privacy and sharing upgrades. Following the recent hack of celebrity photographs from iCloud accounts, Apple launched a campaign explaining the ways in which it handles personal data. CEO Tim Cook released a statement indicating that he wants Apple to be transparent about these issues. In iOS 8, the company released a feature called Continuity, enhanced user privacy, and family sharing. Continue reading Apple Introduces iOS 8 with a Focus on Privacy and Sharing

Apple unveiled its new iPhone 6 and iPhone 6 Plus at a press event in Cupertino yesterday. The next-gen smartphones feature higher resolution displays, improved camera capabilities, and a glass that curves around the sides. The iPhone 6 Plus has a 5.5-inch screen, the largest so far for an Apple phone. The company also introduced the long-awaited Apple Watch, its first major new product since the iPad in 2010. The $349 smartwatch will work with iPhone 5 models and the new iPhones. Continue reading Apple Announces Two New iPhones, Smartwatch and Apple Pay

Apple CEO Tim Cook confirmed that the hackers responsible for recently leaking nude photos of celebrities were able to break into the celebrities’ iCloud accounts. The company plans to add additional security alerts to help prevent future security breaches. In the next two weeks, Apple users will start receiving notifications when someone tries to change an account password, restore iCloud data to a new device, or when a new device logs onto the account for the first time. Continue reading Apple to Add Security Alerts Following Celebrity Photo Leaks

On August 28, Apple distributed press invitations for a Cupertino event scheduled for September 9. Earlier reports suggest the company is ready to unveil its new iPhone 6, possibly in 4.7-inch and 5.5-inch versions, both with a new A8 processor. In recent years, Apple has released new iPhones during September or October, so speculation that the iPhone 6 will hit shelves weeks after the press event may not be far-fetched. Additional rumors point to the possibility of a new iPad and/or a long-awaited iWatch. Continue reading Apple to Hold September Press Event: New iPhone Expected

Following reports that the upcoming new iPhone will have a bigger screen, Apple may also have an even larger iPad in the works. The new iPad with a 12.9-inch display would dwarf the current models of iPads, which measure 9.7 inches and 7.9 inches diagonally. Tablet sales have been on the decline for the past two quarters, but the iPad remains Apple’s second-biggest product. The larger screen could give the iPad more functionality and appeal for businesses, schools and government customers. Continue reading Apple Plans to Target New Customers with Larger iPad Screen

Over the weekend news broke that Apple has acquired BookLamp to expand its ebook offerings and better compete with Amazon. The Boise, Idaho-based startup is best known for developing big data-style book analytics services, which could be used by Apple for new iBooks features. BookLamp’s e-reading recommendation service is sometimes referred to as the “Pandora for books.” According to one source, Apple is paying more than $10 million for the startup’s tech and employees. Continue reading Apple Quietly Acquires Startup BookLamp: Pandora for Books

Apple and IBM announced a joint venture that the tech giants have been working on for several months. The exclusive partnership will focus on mobile and data analysis tech in the corporate world by developing more than 100 business software programs intended for use on iPhones and iPads. Applications will be tailored for banking, healthcare, insurance, retail, telecommunications and transportation. Apple CEO Tim Cook described the venture as “a landmark partnership.” Continue reading Apple and IBM Tackle Mobile Enterprise with Exclusive Venture

Apple kicked off its Worldwide Developer Conference yesterday in San Francisco with a software-focused, two-hour event that highlighted the future of OS X, iOS 8, and a collection of new developer tools intended to encourage the creation of new apps. Apple’s new OS X Yosemite, with a visual overhaul inspired by iOS, will have a public beta this summer and will be available this fall. The company also announced iCloud Drive, a file system for storing documents in the cloud. Continue reading WWDC: Apple Announces New OS X, iOS 8 and iCloud Drive

The Federal Trade Commission announced on Wednesday that Apple has agreed to better enforce parental approval of purchases from the company’s App Store. Apple will also refund at least $32.5 million to parents whose children made purchases without their consent. Apple settled a related class-action lawsuit last year, but the FTC said that the problem continued after the settlement, so Apple has agreed to further modify its practices. Continue reading Apple will Modify App Purchases with More Parental Control

A common discussion about wearable technology is whether consumers will actually want to wear products like Google Glass. A survey among consumers commissioned by technology writer Jessica Lessin indicates that more people believe they might be more likely to own Apple’s smartwatch than they would Google Glass. A large number of respondents, however, also indicated they didn’t think they were likely to own either. Continue reading Survey Suggests Consumers Prefer Smartwatches Over Glass

At yesterday’s product launch event in San Francisco, Apple announced the fifth generation of its market-leading tablet, promising a “thinner, lighter, faster” device — and introducing a new name. The new iPad Air will feature the same 9.7-inch screen as the fourth-gen iPad and the same A7 processing chip that is in the new iPhone 5S, making it 72 times faster than the original iPad. The new 1-pound tablet is 20 percent thinner and 28 percent lighter than the current model. Continue reading Thinner, Lighter, Faster: Apple Unveils New iPad Air Tablet

In addition to the new iPads unveiled yesterday, Apple made several announcements regarding its hardware and software products. The new MacBook Pro and MacBook Air laptops will go on sale immediately, while the $2,999 Mac Pro desktop will ship before the end of the year. Apple’s iWork and iLife suites of office and creative software are now free with every hardware purchase. Another surprise is the company’s decision to offer its Mac operating system, OS X Mavericks, as a free download. Continue reading Apple Takes New Direction by Offering Free Operating System

Apple announced yesterday that it shattered previous iPhone sales records by selling nine million of the new 5s and 5c handsets over the first three days of the product’s debut weekend. The launch marks the first time Apple released a flagship product in China on the same day as other locations and the first time iPhones have been made available on NTT DoCoMo, Japan’s largest wireless network. According to Piper Jaffray Cos, about 15 percent of sales came from China. Continue reading New Record: Consumers Buy Nine Million iPhones in Three Days