An expansion push for short-form video service TikTok has proven costly for parent ByteDance, which saw losses triple to more than $7 billion in 2021, according to an internal document leaked from the private company. ByteDance revenue grew by almost 80 percent in 2021, to $61.7 billion, and the company did manage to eke out an operating profit for Q1 2022, reports say, a significant benchmark. TikTok crossed the one billion subscriber threshold in less than five years — faster than any other social media firm. The company’s latest stock buyback plan puts its market valuation at $300 billion. Continue reading TikTok Parent ByteDance Sees Losses Rise but Shows Profit

Meta Platforms is expanding its advertising inventory with new units in Facebook, Instagram and Messenger. Advertisers now have a new way to feature ads on Instagram’s Explore page, which displays content based on user preferences and routines. The Profile pages for all adult Instagram users will also carry advertising and select influencers will be eligible to push ads into their feeds as a way to potentially earn revenue. Messenger is going to use machine learning to program ads to likely purchasers. And Facebook Reels are getting “post-loop ads,” which creators and brands can slot between short videos. Continue reading Facebook, Instagram and Messenger Offering New Ad Units

TikTok is said to be partnering with Los Angeles-based TalkShopLive to handle its live shopping initiative in North America after an in-house UK effort produced lackluster results. Due to hit the U.S. in time for the holiday season, TikTok Shop will be built on technology and support from TalkShopLive as it positions live-stream shopping hosted by influencers, brands and retailers selling products on the short-form video platform. Launched last year, TikTok Shop UK was the ByteDance company’s first such effort outside of Asia, where it is available in countries including Vietnam, Singapore and the Philippines. Continue reading TikTok May Team Up with TalkShopLive for a Holiday Launch

Twitter is the latest social media company to emulate TikTok by introducing an infinite video scroll. Tapping a video will expand it to full screen, which Twitter is calling its “immersive media viewer.” Once opened, users can then scroll up to start browsing. Tapping the back arrow exits the viewer and takes you back to the original tweet. And Twitter is making it easier to find “some of the most popular videos on Twitter” by adding a video carousel in the Explore tab “alongside Tweets and Trends.” The updates are rolling out beginning now, starting on iOS in English-speaking countries. Continue reading Twitter Emulating TikTok with Its New Scrolling Video Viewer

Google is the latest tech giant to be swayed by the influence of TikTok and Instagram as it reimagines a more visual, discovery-centric type of search. That was major media’s takeaway from the third annual Google Search On event, which continued the trend of trying to find more intuitive ways to search, namely visually and vocally, by snapping a photo or asking your phone a question. Thanks to advances in artificial intelligence, the Alphabet company says it is “going far beyond the search box to create search experiences that work more like our minds.” Continue reading Google Search Reinvention Focuses on Visuals and Discovery

Photo- and video-sharing social app Instagram is introducing the option for users to upload longer uninterrupted Stories of up to 60 seconds in duration, without automatically converting the video content into 15-second mini-clips as was previously the norm. The Meta Platforms-owned network began testing the update with select users in December 2021 and just announced that the feature is rolling out to all global users. Allowing content creators to share 60-second Stories in one slide is expected to be a welcome change for both users and viewers. Continue reading Instagram Enables Its Users to Upload Longer Video Stories

Meta Platforms is planning staff reductions as part of a 10 percent cost reduction goal, reports say. Stalled growth and increased competition are among the reasons cited by 20 additional tech firms who have since the summer been contracting their workforce. In the case of Meta, it appears to also be a matter of reallocating funds so as not to drastically scale back its metaverse ambitions. Departments there are being reorganized and affected workers are being encouraged to apply for other jobs within the company. Word is Alphabet’s Google is also seeking to fill vacancies by reassigning existing staff. Continue reading Google, Meta Among Big Tech Firms Cutting Costs and Staff

Among American adults who regularly look to social media for news, Facebook outpaces all other sources, according to a study from Pew Research, which found 31 percent of U.S. adults claim to “regularly get news” from the Meta Platforms site. Google’s YouTube was second, with 25 percent, followed by Twitter (14 percent), Instagram (13 percent) and TikTok (10 percent). Examined as a percentage of each site’s total adult users seeking news there, news-seekers, Twitter popped at 53 percent, followed by Facebook (44 percent), Reddit (37 percent) and TikTok (33 percent). Among that subset, TikTok was the fastest-growing, up from 22 percent in 2020. Continue reading Facebook, YouTube Among Top Social Apps for News in U.S.

YouTube is beta testing Creator Music, a large catalog of songs creators can browse and purchase for use with their original longform content. YouTube announced the service at its Made on YouTube live event the same week its chief business officer Robert Kyncl was revealed as the incoming CEO of Warner Music Group, effective January 2023. “Creator Music is a new destination in YouTube Studio that gives YouTube creators easy access to an ever-growing catalog of music for use in their long-form videos,” YouTube said, explaining the service offers “affordable, high-quality music licenses.” YouTube also announced that Shorts creators can soon share ad revenue through the platform’s Partner Program. Continue reading YouTube Tests Creator Music, Adds Shorts Partner Program

YouTube Shorts is preparing to unveil a new creator revenue-sharing plan designed to bury TikTok, according to recent reports. YouTube has rewarded creators with more than $30 billion in advertising revenue in the past three years. By contrast, TikTok pays creators not through a percentage of ad revenue, but through a Creator Fund, announced in 2020, that now stands at $2 billion worldwide. YouTube is said to considering for Shorts creators a 45-percent ad revenue share from their clip views in a program more aligned with the 55 percent payout for long-form video creators in its Partner Program. Continue reading YouTube Shorts to Enhance Ad Revenue Sharing for Creators

Governor Gavin Newsom signed the California Age-Appropriate Design Code Act into law last week, making his state the first in the nation to adopt online child safety measures. The bipartisan legislation requires online platforms to default to privacy and safety settings that protect children’s mental and physical health. The new law, cosponsored by Assemblymembers Buffy Wicks (D-15th District) and Jordan Cunningham (R-35th District), prohibits companies that provide online services and products in California from using a child’s personal information and forbids collecting, selling, or retaining a child’s geolocation, among other things. Continue reading California Governor Signs Online Child Protection Bill into Law

Executives from four social media giants defended the privacy, security and content moderation protocols of their platforms to the Senate Homeland Security Committee Wednesday. In her first appearance before Congress, TikTok COO Vanessa Pappas was grilled on whether the short-form video app shares data about American citizens with the Chinese government. ByteDance, which owns TikTok, is based in Beijing, and its potential censorship of user content was another area of concern. Questions for the group — which included representatives from Meta Platforms, YouTube and Twitter — ranged from extremists to biometrics. Continue reading TikTok on the Hot Seat at Senate Homeland Security Hearing

GoPro’s latest action camera, the Hero11 Black, which comes with an improved 1/1.9 sensor that offers impressive flexibility in “Full Frame” mode, which lets you shoot once, then output video at multiple aspect ratios (4K, 16:9 for YouTube; 9:16 for TikTok) with different framing but no loss in image quality. Video resolution tops out at to 5.3K at 60fps, with still grabs of 24.7 MP and 27 MP photos. Other new features include 10-bit color, an 8:7 aspect ratio (to complement the existing 16:9 and 4:3) and HyperSmooth 5.0, a notably improved iteration of GoPro’s image stabilization. Continue reading GoPro Unveils 3 New Models of Hero11 Black Action Camera

YouTube global head of music Lyor Cohen announced that the platform paid $6 billion to the music industry between July 2021 and June 2022, a 50 percent increase over the $4 billion distributed in the same period in the prior frame. The amount includes monetization across all formats — short and long form video, audio only, live, user-generated content and more — on all platforms (desktop, tablet, mobile, and TV), in over 100 countries. For the second consecutive measurement period, UGC drove more than 30 percent of the payouts for artists, songwriters and rights-holders, according to the company. Continue reading Annual YouTube Music Payments Up 50 Percent to $6 Billion

Instagram seems to be having a hard time gaining traction against TikTok, whose users collectively spend 197.8 million hours daily on the platform, compared to the 17.6 million hours a day Instagram users spend viewing Reels, according to a report by The Wall Street Journal sourcing Meta Platforms internal research. The August report, “Creators x Reels State of the Union 2022,” indicates that Reels engagement was down 13.6 percent “over the previous four weeks — and that ‘most Reels users have no engagement whatsoever.’” Of about 11 million U.S. creators on Instagram, only 2.3 million, or 20.7 percent, post Reels monthly. Continue reading Internal Meta Study Shows Reels Struggling Against TikToks