White House Gives Agencies 30 Days to Impose a TikTok Ban

U.S. government agencies have 30 days to remove the TikTok app from federal devices and systems, the White House said Monday. A memo from Office of Management and Budget director Shalanda Young advised that in the interest of national security, the China-owned app must be purged from phones and Internet traffic firewalled from reaching it. The government ban was ordered by Congress in December, and follows similar moves in Canada, Taiwan, the EU, and many U.S. states. While the policy affects only a small portion of U.S. TikTok users, it fuels the controversy and emboldens those calling for an outright ban on the ByteDance-owned video app. Continue reading White House Gives Agencies 30 Days to Impose a TikTok Ban

From Self-Help to Kid Lit, Generative AI Triggers Book Boom

Observers are weighing the potential effect of chatbots on the publishing industry, as works written by or with an assist from artificial intelligence come to market. Amazon’s Kindle Direct Publishing arm currently lists more than 200 e-books that credit OpenAI’s ChatGPT as author or co-author on topics ranging from stories for children to self-help, science fiction and poetry. Tutorials on how to use AI to create publishable work in a few hours have sprung up on YouTube, TikTok and Reddit. As with all things AI, this trend has prompted equal amounts of curiosity and concern. Continue reading From Self-Help to Kid Lit, Generative AI Triggers Book Boom

More Brands Are Participating in In-App Test for TikTok Shop

Although TikTok’s U.S. shopping rollout has gone slower than planned, the company continues to add features, with invited brands fielding an in-app checkout test. Clothing firms PacSun, Revolve and Willow Boutique as well as beauty line KimChi Chic are reportedly participating in the test for TikTok Shop. The brands have a small shopping bag icon on their profiles, which users can click to explore products through images, video and text. The TikTok cart can accept items from different stores, providing a centralized shopping experience. The move comes as Gen Z increasingly uses TikTok as a search engine. Continue reading More Brands Are Participating in In-App Test for TikTok Shop

National Security Pressure Continues to Build Against TikTok

Regulatory pressure continues to build against TikTok and the company’s Beijing-based owner. Another state has joined the federal fight to ban the short-form video app, with Virginia this month passing legislation prohibiting TikTok and WeChat from use on state government devices. Meanwhile, on Thursday Senators Richard Blumenthal (D-Connecticut) and Jerry Moran (R-Kansas) wrote Treasury Secretary Janet Yellen — who also chairs the Committee on Foreign Investment in the U.S. — advising CFIUS  to “impose strict structural restrictions between TikTok’s American operations and its Chinese parent company, ByteDance, including potentially separating the companies.” Continue reading National Security Pressure Continues to Build Against TikTok

YouTube Launches Creator Music for Its Partner Participants

YouTube’s Creator Music marketplace is officially rolling out to U.S. Partner Program participants starting this week. Creator Music offers a sizable song catalog whose license and use terms are clearly spelled out. Some music is offered on a revenue-sharing basis, allowing creators and rights holders to earn from the end use. In announcing the service in September, YouTube pointed out its creators identified music rights as problematic. Due to the high cost associated with pop tunes, users often opted for unknown music. Creator Music aims to make licensing more recognizable music easy and affordable. Continue reading YouTube Launches Creator Music for Its Partner Participants

Instagram Will End Live-Stream Shopping and Focus on Ads

Instagram will cease allowing product tags for live-stream shopping in the U.S. as of March 16, a functionality that has been available to creators and businesses since 2020. Although live-stream shopping is popular and profitable in Asian markets, it has been slow to take hold in the U.S. and Europe. Instagram says users will still be able to set up shops and leverage shopping opportunities across their feeds, stories and Reels, just not in live broadcasts. The company will “continue to invest in shopping experiences,” focusing on those “that provide the most value to our users.” Continue reading Instagram Will End Live-Stream Shopping and Focus on Ads

TikTok Adding New Traffic and Audience Targeting Features

TikTok is launching new targeting and boosting features for Promote, a tool designed to drive traffic to a profile or brand home page. First launched in 2021, Promote is touted as a way to turn viewers into potential leads. TikTok says Promote improves audience targeting while letting small businesses and creators strengthen ties with communities by customizing how users interact with their ads. A recent study shows that positioning an “organic” TikTok video before a paid ad “increases aided brand recall by 27 percent” and holds attention to the ad “12 percent longer,” according to the social platform. Continue reading TikTok Adding New Traffic and Audience Targeting Features

GlossAi Content Propagation App Raises $8M in Seed Round

GlossAi can turn full-length videos — or even whole libraries of video and podcast content —into an array of short clips and posts suitable for dissemination across a wide swathe of outlets. The Israel-based firm has raised $8 million in a seed round as it enters an emerging market in which Adobe and AI startup QuickVid are already playing, but no single app has definitely taken hold. GlossAi has the ability to take a video and automatically generate not only a highlight reel, but also things like 15-second snippets, blog posts (from a transcript), slide decks and more. Continue reading GlossAi Content Propagation App Raises $8M in Seed Round

Pinterest Grows Its Active Users, Focuses on Video Shopping

Pinterest grew Q4 year-over-year revenue by 4 percent, to $877 million, while full year sales jumped 9 percent in 2022 totaling $2.8 billion. The company said that global monthly active users also grew by 4 percent in the three month period ending December 31, to a total of 450 million. CEO Bill Ready emphasized on the earnings call the intent to eventually “make every pin shoppable.” Similar to how it is monetizing still images Pinterest is focusing on making videos “more actionable” by applying what it calls “our computer vision technology.” Continue reading Pinterest Grows Its Active Users, Focuses on Video Shopping

Biden Challenges Big Tech, Calls for Children’s Online Safety

President Biden’s second State of the Union speech Tuesday night included calls for stronger consumer privacy protections and tougher antitrust laws in direct challenge to what many perceive as the unchecked power of Big Tech. “Pass bipartisan legislation to strengthen antitrust enforcement and prevent big online platforms from giving their own products an unfair advantage,” Biden stated, urging Congress to “stop Big Tech from collecting personal data on kids and teenagers online, ban targeted advertising to children, and impose stricter limits on the personal data these companies collect on all of us.” Continue reading Biden Challenges Big Tech, Calls for Children’s Online Safety

OpenAI CTO Calls for Regulation as AI Tech Rapidly Expands

Less than a week after UBS proclaimed ChatGPT a record-setter for the app with the fastest-growing user base, the popular AI chatbot has racked up accomplishments that include passing “a U.S. medical-licensing exam, a Wharton Business School MBA exam, and four major university law-school exams,” according to TIME, which couches it in the context of “a brilliant child.” Amidst the fusillade of publicity, OpenAI CTO Mira Murati, who led the teams behind both DALL-E and ChatGPT, says it’s “time to move toward regulating AI,” which “can be misused, or used by bad actors,” raising questions about global governance. Continue reading OpenAI CTO Calls for Regulation as AI Tech Rapidly Expands

TikTok Ups Transparency Efforts as Government Heat Builds

TikTok toured journalists through its new Transparency and Accountability Center last week. Located in Culver City, the facility features monitors displaying infographics that show how TikTok’s recommendation engine and content moderation affect the short-form videos that are the basis of its viral app. Computer workstations running a “code simulator” were made available so visitors could explore firsthand how the app’s algorithms influence video propagation. TikTok COO Vanessa Pappas told attendees that the new center, in development since 2020, aims to give lawmakers and others a more personal experience than the virtual tours previously offered. Continue reading TikTok Ups Transparency Efforts as Government Heat Builds

Instagram Creators Launch Artifact, Called a ‘TikTok for Text’

Instagram co-founders Kevin Systrom and Mike Krieger are back with a personalized news feed called Artifact that that uses artificial intelligence to pattern users’ interests and the friends that most likely want to discuss them with you. The new app — whose name combines articles, facts and artificial intelligence — opened a public waiting list this week and is available on iOS and Android. The Verge calls it “TikTok for text,” adding that “you might also call it Google Reader reborn as a mobile app or maybe even a surprise attack on Twitter.” Continue reading Instagram Creators Launch Artifact, Called a ‘TikTok for Text’

BuzzFeed Eyes a Future Collaborating with Meta and OpenAI

BuzzFeed stock jumped last week as news of collaborative efforts with Meta Platforms and OpenAI began circulating. The New York-based digital media firm famous for viral content said it is using OpenAI’s artificial intelligence to enhance lists, quizzes and other content. Meanwhile, a 2022 deal valued at close to $10 million with Meta Platforms is seeing results as BuzzFeed trains creators to expand their online presence and generate content for Meta’s social platforms, including Facebook and Instagram. BuzzFeed shares, which were trading at under $1 through January, rose to $3.87 in after-hours trading on Friday. Continue reading BuzzFeed Eyes a Future Collaborating with Meta and OpenAI

TikTok On the Offense in Battle to Protect Its U.S. Operations

TikTok is taking a proactive stance to quash U.S. government concerns that user data might be collected and exploited by China, where the viral video platform’s parent, ByteDance, is based. TikTok CEO Shou Zi Chew made the rounds in Washington last week, sharing with think tanks and public interest groups his plan to prevent data on Americans from being transmitted out of the country. The strategy marks a shift for TikTok, which kept a low profile during attacks by the Trump administration and continuing pressure under President Biden. Chew is now scheduled to testify before the House Energy and Commerce Committee about security and privacy. Continue reading TikTok On the Offense in Battle to Protect Its U.S. Operations