Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z

Google appears to be in control of a major television network. According to internal data obtained by The Information, nearly half the time spent viewing the Alphabet company’s YouTube platform — 45 percent — now takes place on TV screens. That’s a significant increase from the 30 percent viewership the company reportedly logged for 2020. Coming on the heels of the IAB NewFronts, where digital platforms including Meta, TikTok and Snap were among those vying for advertiser attention, the story is well timed to help YouTube distinguish itself from competitors that seem focused largely on reaching mobile viewers. Continue reading Almost Half of YouTube Viewers Watch Video on TV Screens

In the wake of Microsoft’s phenomenal success with Bing Chat powered by OpenAI, Google is restyling its search platform to be conversationally driven using artificial intelligence. It also plans to add more social media posts and short videos to its search results, a significant shift from the “10 blue links” of website results that have traditionally served as the Google Search template. At its Google I/O developer conference today, Google is expected to showcase new AI features that it will incorporate into search as part of a new project code-named “Magi.” Continue reading Google to Restyle Search with a More ‘Snackable’ AI Touch

Amazon is rolling out its Inspire shopping feed to all U.S. customers. The short-form video and photo feed, which has drawn comparisons to TikTok, lets customers explore products while shopping from content created by influencers and brands. After logging in to the Amazon Shopping app, the Inspire light bulb icon will connect users to a menu of more than 20 categories, from makeup and skin care to pets, gaming, travel, health and more. Users can vertically scroll the content feed and double-tap on the screen to create “likes” for the content displayed. Continue reading Amazon Expands Its Release of ‘Inspire’ Video Shopping App

Snap is testing sponsored links for My AI, the chatbot introduced a year ago with Snapchat+ and made available free to all users last month. “We’re experimenting with new ways that My AI can surface useful information at the right moment during conversations. This includes early testing of sponsored links to connect our community with partners relevant to the conversation in the moment,” Snap said as part of its NewFronts announcements, emphasizing paid chat links are in “an early, experimental phase.” Messaging is a core Snapchat functionality, making conversational AI a natural enhancement, Snap Americas president Rob Wilk said. Continue reading Snap Promotes ‘My AI’ Sponsored Links Tests, New Ad Slots

TikTok’s new Pulse Premiere will allow publishers to sell ads alongside their posts and keep half the revenue, a move to engage institutional creators in addition to the influencers and app-savvy individuals that have been the video-sharing platform’s mainstay. An offshoot of TikTok’s Pulse program revenue-sharing plan, available for the top 4 percent of creators’ posts, Pulse Premiere permits ads against all posts from publishers including Condé Nast, NBCUniversal and Vox Media. Advertisers have embraced TikTok to reach Gen Z. Sensor Tower predicts the ByteDance-owned company will secure 2.5 percent of the domestic digital ad market in 2023. Continue reading TikTok Pulse Premiere Gives Publishers a 50 Percent Ad Cut

Image-sharing social platform Pinterest has named Amazon as its first third-party ad partner. The multiyear strategic partnership will see the e-commerce giant marketing various brands and products on Pinterest and porting interested shoppers back to its site to complete the sale for “a seamless on-Amazon buying experience.” The integration will begin later this year and roll out over several quarters. The news was timed to Pinterest’s Q1 results, which saw revenue up by 5 percent year-over-year to $603 million. The number of global monthly active users also increased, by 7 percent to 463 million, a gain of 13 million. Continue reading Pinterest Sets Multiyear Deal with Amazon for Third-Party Ads

YouTube is branding itself to advertisers as the “home of Gen Z.” At the streaming platform’s NewFronts event at parent Google’s Pier 57 complex in lower Manhattan, the message was plastered across numerous signs and in videos. The company had creator Jon Youshaei, a former Instagram product marketer, deliver a presentation entitled “What Matters to Gen-Z” at the Monday event. Apparently Gen Z likes quick hits, making them a natural audience for commercials. At the NewFronts presentation, YouTube explained it is expanding its AI-driven video reach campaigns to include YouTube Shorts. Continue reading YouTube Debuts Ad Tech at Gen Z-Themed NewFronts Event

There’s been a lot of noise recently about music generated by artificial intelligence tools. The clamor is on multiple fronts: generative mimicry of specific artists’ vocal styles, the potential to put Muzak-style background tunesmiths out of business with potentially cheaper alternatives, and the particulars of takedown orders. The matter came to a head this month after generative AI vocals prompted to sound like Drake and The Weeknd performed a song called “Heart on My Sleeve,” written and produced by a TikTok user. The tune quickly went viral, raising numerous concerns. Continue reading Music Industry Contends with Artificial Intelligence Disruption

BuzzFeed is closing its Pulitzer Prize-winning BuzzFeed News operation in a consolidation aimed at improving the company’s balance sheet. “We are reducing our workforce by approximately 15 percent today across our business, content, tech and admin teams, and beginning the process of closing BuzzFeed News,” BuzzFeed CEO Jonah Peretti explained in a memo to staff on Thursday. The layoffs will affect about 180 employees. The company will continue operating the meme-driven BuzzFeed.com while HuffPost, acquired in 2020 from Verizon, will carry the mantle for news reporting. Continue reading BuzzFeed News Closing as the Industry Continues to Struggle

More than 3 million users are now using the $3.99-per-month Snapchat+ subscription service that launched last June. The premium offering got a boost when the company added early access to its AI chatbot, called My AI. Snap will soon make My AI available free to Snapchat’s 750 million monthly users, the company announced Wednesday at its annual partner summit in Santa Monica, California. Snap CEO Evan Spiegel told attendees the company is targeting 10 million users as a “medium-term goal” for Snapchat+, which in addition to the U.S. is available in the UK, Germany and United Arab Emirates. Continue reading ‘My AI’ Will Be Free for All as Snapchat+ Hits 3M Paying Subs

Montana law may soon include a total ban on TikTok, as governor Greg Gianforte decides whether to sign a first-of-its-kind prohibition approved by the state’s House of Representatives on Friday. The legislation would also seek to prevent app stores doing business in the state from carrying TikTok. Gianforte will also have the option to veto the proposal, or take no action for 10 days after the bill hits his desk, in which case it becomes law without his signature. Such a ban would likely be challenging to enforce at the state level. Blocking users from TikTok has gained bipartisan support at the federal level, though efforts to pass nationwide legislation have failed. Continue reading Montana Is First State to Send TikTok Ban to Governor’s Desk

YouTube Premium is upping is value proposition, adding new features including an enhanced bitrate for web and iOS, SharePlay so Apple users can watch together on FaceTime, and the ability to manage queues using mobile devices. The broader functionality is designed to impress upon potential subscribers that the $12 per month service offers more than ad-free viewing. YouTube says it now has 80 million Premium members “and trialers” taking advantage of a “more immersive YouTube experience.” In the coming weeks, enriched 1080p HD video will be available for Premium accounts first on iOS and then on the web. Continue reading YouTube Premium Adds Value to Platform with New Features

While there are a fair share of cynics ready to write-off the metaverse before it has a chance to crawl out of its crib, many marketers remain believers. Forty-six percent of consumer branding professionals tell Forrester Research they will be upping their metaverse budgets in 2023, while only 12 percent plan to spend less. But generative AI seems to have stolen some of its thunder, with FactSet reporting AI was mentioned on 163 March earnings calls, up from seven in March 2022. The metaverse got 35 mentions, down from 112 the previous year. Continue reading Metaverse Still Shows Potential for Brand Building, Marketing

Utah has become the first state to pass laws requiring social media platforms to obtain age verification before users can register. The law is designed to force social networks to enforce parental consent provisions. As of March 2024, companies including Facebook, Instagram, Snap, TikTok and Twitter will be required to secure proof of age for Utah users via a valid ID instead of just letting people type in their birth date at sign-up. While Utah is out front on the issue, nine other states have proposed legislation that includes age checks, most recently Arkansas. Continue reading Utah’s Social Media Law Requires Age Verification for Minors