The European Union wants deepfakes and other AI-generated content labeled, and is pressing signatories to its Code of Practice on Online Disinformation to adopt technology that will clearly identify output that is generated or manipulated by machines. “The new AI technologies can be a force for good” that offers “new avenues for increased efficiency and creative expression. But, as always, we have to mention the dark side,” EU values and transparency commissioner Vera Jourova said, citing “new risks and the potential for negative consequences for society.” Continue reading EU Urges Tech Companies to Label All AI-Generated Content

AI startup Dumme (pronounced “dummy”) is generating prerelease fervor, with hundreds of creators signing up for a test and a waitlist topping 20,000 for the video editing platform, which automates creation of short-form videos from long-form fare. The Y Combinator-backed company has raised $3.4 million in a seed round following its 2022 launch. Dumme’s pitch is two-fold: you don’t have to be a genius to use it, and the AI-generated results will be better than what a human could achieve manually when it comes to trimming long-form YouTube content for short-form platforms like TikTok, YouTube Shorts and Instagram Reels. Continue reading AI Startup Dumme Makes Easy Work of Editing Short Videos

Family history platform MyHeritage is releasing a mobile app called Reimagine that enables high-speed scanning of entire album pages to complement the company’s AI tools for restoring — and even facially animating — historical photos. Now users can easily import printed photos stored in albums by snapping page pictures on their iOS or Android device. The app will separate the individual photos, cropping and saving them as standalone images to which metadata can be added for indexing. The app also works with individual photos, or digital uploads from a camera roll. Continue reading Photo App Reimagine Brings Old Images to Life with AI Tools

Snapchat is rolling out a new feature for its premium Snapchat+ platform that enables users who send Snaps to My AI let the artificial intelligence know what they’re up to “receive a unique generative Snap back that keeps the conversation going” via My AI Snaps. The feature was previewed at the Snap Partner Summit in April as part of a larger push on AI updates, including the ability to invite the My AI chatbot to participate in group chats with friends and the ability to get AI Lens suggestions and place recommendations. In addition, the My AI chatbot — made free to all users this year — was updated to reply to users’ Snaps with a text-based response. Continue reading Snapchat+ Introduces ‘My AI Snaps’ for Chatbot Snap Backs

TikTok is floating a trial balloon of its own AI chatbot, named Tako, now testing in select markets. Tako invites users to ask questions about TikTok videos and is also designed to help with discovery and recommendations. Tako’s public testing was first reported by Israeli app intelligence firm Watchful. TikTok subsequently confirmed testing in the Philippines and said Tako tests were live in some other global markets, but said the chatbot is not yet deployed in the United States. Unlike Microsoft’s Bing Chat, Google’s Bard and Snap’s My AI, Tako seems hyperfocused on TikTok content. Continue reading TikTok Embraces AI with Tako Chatbot, Now in Limited Tests

Meta Platforms has agreed to sell Giphy to Shutterstock for $53 million in net cash, winding down a yearslong legal battle with the UK Competition and Markets Authority, which ordered the divestiture. Shutterstock, which licenses photos and other image content, said Giphy adds 1.7 billion in daily mobile users and global partners that include Meta’s own Instagram, Facebook and Whatsapp in addition to Microsoft, Samsung, Twitter, TikTok, Slack and Discord. Meta acquired Giphy in 2020 for $315 million and was one year later ordered by the UK CMA to unwind the deal, citing antitrust issues. Continue reading Meta Platforms Is Selling Giphy to Shutterstock for $53 Million

Montana has become the first state to institute an outright ban on TikTok, barring it from operating in the region and prohibiting app stores from providing downloads there. The move is opposed not only by the Chinese-owned TikTok, but by free speech advocacy groups including the American Civil Liberties Union. The ban is set to go into effect January 1, 2024, though legal challenges could delay that implementation. Observers say the inevitable lawsuits fighting the legislation could prove instructive as relates to proposed federal TikTok bans in development in Washington. Continue reading Montana’s TikTok Ban Tees Up First Amendment Legal Battle

TikTok is launching the #NewMusic search hub as a discovery space for global artists to showcase new songs. Prior to its Friday rollout, the hashtag already had 18 million views on TikTok, which is now fashioning it as a destination for music fans seeking content from new and established artists. TikTok says NewMusic will often feature exclusive drops and let artists connect with fans. The ByteDance company has partnered with Jonas Brothers and Miguel to promote NewMusic. Jonas Brothers’ new single “Waffle House” has amassed 1.1 billion views on TikTok’s For You pages internationally. Continue reading TikTok Rolls Out ‘NewMusic’ Global Search Hub for Discovery

Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z

Google appears to be in control of a major television network. According to internal data obtained by The Information, nearly half the time spent viewing the Alphabet company’s YouTube platform — 45 percent — now takes place on TV screens. That’s a significant increase from the 30 percent viewership the company reportedly logged for 2020. Coming on the heels of the IAB NewFronts, where digital platforms including Meta, TikTok and Snap were among those vying for advertiser attention, the story is well timed to help YouTube distinguish itself from competitors that seem focused largely on reaching mobile viewers. Continue reading Almost Half of YouTube Viewers Watch Video on TV Screens

In the wake of Microsoft’s phenomenal success with Bing Chat powered by OpenAI, Google is restyling its search platform to be conversationally driven using artificial intelligence. It also plans to add more social media posts and short videos to its search results, a significant shift from the “10 blue links” of website results that have traditionally served as the Google Search template. At its Google I/O developer conference today, Google is expected to showcase new AI features that it will incorporate into search as part of a new project code-named “Magi.” Continue reading Google to Restyle Search with a More ‘Snackable’ AI Touch

Amazon is rolling out its Inspire shopping feed to all U.S. customers. The short-form video and photo feed, which has drawn comparisons to TikTok, lets customers explore products while shopping from content created by influencers and brands. After logging in to the Amazon Shopping app, the Inspire light bulb icon will connect users to a menu of more than 20 categories, from makeup and skin care to pets, gaming, travel, health and more. Users can vertically scroll the content feed and double-tap on the screen to create “likes” for the content displayed. Continue reading Amazon Expands Its Release of ‘Inspire’ Video Shopping App

Snap is testing sponsored links for My AI, the chatbot introduced a year ago with Snapchat+ and made available free to all users last month. “We’re experimenting with new ways that My AI can surface useful information at the right moment during conversations. This includes early testing of sponsored links to connect our community with partners relevant to the conversation in the moment,” Snap said as part of its NewFronts announcements, emphasizing paid chat links are in “an early, experimental phase.” Messaging is a core Snapchat functionality, making conversational AI a natural enhancement, Snap Americas president Rob Wilk said. Continue reading Snap Promotes ‘My AI’ Sponsored Links Tests, New Ad Slots

TikTok’s new Pulse Premiere will allow publishers to sell ads alongside their posts and keep half the revenue, a move to engage institutional creators in addition to the influencers and app-savvy individuals that have been the video-sharing platform’s mainstay. An offshoot of TikTok’s Pulse program revenue-sharing plan, available for the top 4 percent of creators’ posts, Pulse Premiere permits ads against all posts from publishers including Condé Nast, NBCUniversal and Vox Media. Advertisers have embraced TikTok to reach Gen Z. Sensor Tower predicts the ByteDance-owned company will secure 2.5 percent of the domestic digital ad market in 2023. Continue reading TikTok Pulse Premiere Gives Publishers a 50 Percent Ad Cut

Image-sharing social platform Pinterest has named Amazon as its first third-party ad partner. The multiyear strategic partnership will see the e-commerce giant marketing various brands and products on Pinterest and porting interested shoppers back to its site to complete the sale for “a seamless on-Amazon buying experience.” The integration will begin later this year and roll out over several quarters. The news was timed to Pinterest’s Q1 results, which saw revenue up by 5 percent year-over-year to $603 million. The number of global monthly active users also increased, by 7 percent to 463 million, a gain of 13 million. Continue reading Pinterest Sets Multiyear Deal with Amazon for Third-Party Ads