YouTube has shared a video designed to demystify the algorithm that determines which Shorts get recommended, driving discovery and potential virality. Unlike TikTok and Instagram, YouTube didn’t reveal its top secrets by sharing specific details. In the Q&A presentation, Shorts Product Lead Todd Sherman answered frequently asked questions and emphasized the differences in how viewers consume content on Shorts versus YouTube. While the former involves swiping through hundreds of clips, flagship users are exposed to 10 or 20 videos and must proactively click or tap to play. Continue reading YouTube Unravels Shorts, Demystifying Discovery Algorithm

In the wake of Microsoft’s phenomenal success with Bing Chat powered by OpenAI, Google is restyling its search platform to be conversationally driven using artificial intelligence. It also plans to add more social media posts and short videos to its search results, a significant shift from the “10 blue links” of website results that have traditionally served as the Google Search template. At its Google I/O developer conference today, Google is expected to showcase new AI features that it will incorporate into search as part of a new project code-named “Magi.” Continue reading Google to Restyle Search with a More ‘Snackable’ AI Touch

Facebook has again integrated one of Snapchat’s most notable features, introducing Stories, which allows users to create photo/video montages that vanish within 24 hours. Two other camera-oriented features allow users to make the camera accessible with one rightward swipe and add filters and masks; and introduce a direct-messaging tool. All three features will be unveiled this week. Facebook has experienced a slump in posting, and is studying Snapchat as a way to zero-in on its millennial appeal. Continue reading Facebook Co-Opts Stories, Puts More Pressure on Snapchat

As OTT becomes an increasingly compelling delivery platform, engineers born and bred on over-the-air, cable and satellite technologies are closely examining various schemes for deployment. On SMPTE 2015’s second day, sessions focused on that topic, featuring panelists from Prime Focus Technologies, Comcast and USC Viterbi School of Engineering. The big take-away was that going over-the-top might take some planning but it’s a worthwhile route to take, to engage viewers and provide more data for advertisers. Continue reading SMPTE 2015: Hollywood Engineers Examine OTT Deployment

Last week, Facebook finally unveiled Paper, its much-anticipated mobile app that allows users to enjoy a personalized news stream. The app is launching today for the iPhone (an Android release has yet to be announced). Paper is essentially staffed by a computer algorithm and human curators, based on links shared by Facebook’s 1.2 billion users. Paper offers news in sections, similar to those of a newspaper, and uses smartphone tech such as gyroscopes and sensors to help drive interactive navigation. Continue reading Paper: Facebook Launches Mobile App for Streaming News

Google has released a Glass software update that includes some substantial new features. Update XE12 provides users with the ability to snap a photo with a discreet wink, adds a lock screen function for improved security, offers options for uploading Glass-shot videos directly to YouTube, and intros Hangouts integration for messaging and chatting with friends. Additionally, the Google Play Music app is available and the long-awaited MyGlass app for iOS is being rolled out. Continue reading Google Glass Software Update Delivers Compelling Features

The New York Times has launched a responsive Web app for its daily print edition, designed for tablets and computers. “Today’s Paper,” built with HTML5, offers the content of the daily edition in a layout that is similar to the paper’s iPad app in Newsstand. It is delivered on a regular daily schedule and structured similarly to the print version, for those frustrated by segmented apps and digital offerings. Interaction on a tablet offers swiping and gestures rather than clicking and scrolling. Continue reading NYT Launches HTML5-Based Web App with Print-Like Design

Yahoo’s mobile team in New York City has a developed an app that turns traditional channel surfing into a more intuitive experience with a swipeable interface for browsing and discovery. The iOS app serves as a mobile home for original video content from Yahoo and its content partners, while a side bar allows navigation between other Yahoo apps such as Mail, Flickr and Fantasy Sports. Yahoo Screen already offers more than 1,000 hours of comedy programming, sports, news, movie trailers and more. Continue reading Newly Launched Yahoo Screen Serves as Mobile Hub for Video