Peacock Offers Shows for Next-Day Streaming at New Price

Peacock is having a sale for new customers in September. As part of “a special Fall celebratory offer,” the rate for a Premium plan will be reduced from $4.99 a month to “just $1.99 a month,” or $19.99 for the year. Premium subscribers see up to 5 minutes of ads per hour and can stream news and first-run entertainment content next-day. Peacock also offers an ad-free Premium Plus plan for $9.99 per month and a free Basic plan that has ads but no next-day streaming. September will also be the month Peacock adds current NBC and Bravo shows for next-day streaming. Continue reading Peacock Offers Shows for Next-Day Streaming at New Price

Big Ten Rights Deal Most Lucrative in College Sports History

Comcast announced that Peacock and NBC will “become the exclusive home of ‘Big Ten Saturday Night’ football” beginning in 2023. CBS and FOX also get a piece of Big Ten action in a rights deal that also includes basketball. The college mega-conference will reportedly reap more than $7 billion over seven years, beginning July 1, 2023. CBS and FOX will share the remainder of the Saturday football schedule, with FOX broadcasting the noon games and CBS (and Paramount+) getting mid-afternoon play. The arrangement concludes ESPN’s 40-year run of Big Ten football programming. Continue reading Big Ten Rights Deal Most Lucrative in College Sports History

NBC Sets New Record for Price of Super Bowl Commercials

NBCUniversal announced that it has been selling 30-second ad spots for the NFL’s Super Bowl LVI for as much as $6.5 million, marking an 18 percent increase over the last Super Bowl and establishing a new rate record. Notably, the ad rate suggests that advertiser demand remains strong for the live broadcast despite shrinking audiences. The game is slated for February 13, 2022, at SoFi Stadium in Inglewood, California. In addition, NBC has nearly sold out its advertising for the Beijing Winter Olympics, also scheduled for February. The Super Bowl and Winter Olympics have a schedule overlap for the first time. Continue reading NBC Sets New Record for Price of Super Bowl Commercials

Pandemic Disrupts Traditional TV Upfronts and Ad Spending

Spring is when the television industry holds glitzy upfronts to showcase their fall TV lineup to advertisers in impressive locations like Carnegie Hall and the Beacon Theatre. NBCUniversal, for example, typically holds its upfront at Radio City Music Hall. This year, however, the coronavirus pandemic is impacting the traditional approach to upfronts. NBCUniversal chair of advertising & partnerships Linda Yaccarino held court over a livestreamed presentation from her home, joined by two celebrities making remote appearances. Advertisers accessed the upfront by clicking on a private link. Continue reading Pandemic Disrupts Traditional TV Upfronts and Ad Spending

NBCUniversal Snags Mobile Rights to ‘Sunday Night Football’

NBCUniversal inked a deal with NFL for the rights to stream “Sunday Night Football” to mobile phones, beginning in 2018 and including Super Bowl LII on February 4. The media titan, which will stream the games through its “TV Everywhere” mobile phone offering, has been streaming “Sunday Night Football” to various platforms since 2008, but this is the first time it will be able to stream the No. 1 primetime TV show on all digital platforms. Cable subscribers have had access to the games via apps for tablets and smart TVs. Continue reading NBCUniversal Snags Mobile Rights to ‘Sunday Night Football’

Live Streaming Takes Center Stage on New NBC Sports Website

NBC Sports Digital launched a redesigned site that emphasizes live sports broadcasting, including “Sunday Night Football” games. The site, which is live this week, highlights a total of 2,700 streamed-live events this year and 4,000 next year with the Summer Olympic Games in Rio. This year’s live streaming events include NFL games, the Stanley Cup, NASCAR, English Premiere League soccer and Golf Channel content. Although advertising revenue from the website is small relative to linear TV, executives are excited about its prospects. Continue reading Live Streaming Takes Center Stage on New NBC Sports Website