Amazon Curated Annual Holiday Toy Guide Comes at a Cost

Amazon released its annual Holiday Toy Guide featuring more than 1,700 “curated” items. In order to be considered for a spot in the well-regarded guide, Amazon charges toy companies millions of dollars, according to documents reviewed by Bloomberg. Amazon sells “Holiday Toy List” sponsorships for up to $2 million, and “the more sponsors pay, the more products they can nominate to be on the list and the more prominently their own products will be featured on the popular website.” Amazon’s summer toy list charged lower rates.

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Instagram Star: What It Takes to Build and Maintain a Career

Instagram stars excel at making their beautiful lives seem effortless, but according to one such professional, Meghan Young, it’s harder than it looks. Social media influencers who go pro receive money from companies whose products they endorse. That such a career even exists is due to billions of users eager to consume aspirational content and advertisers eager to reach a young demographic. Marketing agency Mediakix estimates that companies will spend $1.6 billion this year on Instagram influencers alone. Continue reading Instagram Star: What It Takes to Build and Maintain a Career

IMDb and Paramount Network Introduce Alexa Flash Briefing

IMDb, the Internet Movie Database owned by Amazon has teamed up with Paramount Network (formerly Spike TV) to launch its first Alexa skill. The Flash Briefing is a customizable news alert that gathers information from several online sources; the “What’s on TV” Flash will also list the airtime and network information of the day’s top five trending TV shows, as rated by IMDb page views. The user activates the briefing by saying, “Alexa, what’s my Flash Briefing?” Amazon banned ads in Alexa skills except for Flash Briefings and within music. Continue reading IMDb and Paramount Network Introduce Alexa Flash Briefing

YouTube Gaming’s Streamer Base Experiences Major Growth

A new Streamlabs report suggests that Twitch rival YouTube Gaming is gaining significant traction. While Twitch continues its lead in live streaming video, YouTube’s monthly active streamer base increased by 343 percent during 2017. Twitch attracted 27,000 concurrent streamers in Q4 2017, while YouTube Gaming had 7,000, notes TechCrunch. “Twitch also saw 788,000 concurrent viewers in Q4, up from 736,7000 in the prior quarter.” YouTube was “second with 308,000 concurrent viewers, followed by Periscope’s 80,000, Facebook’s 27,500 and Microsoft Mixer’s 5,000.” Continue reading YouTube Gaming’s Streamer Base Experiences Major Growth

Hulu Pursues Programmatic Advertising, Powered by LiveRail

Hulu will try its hand at programmatic advertising with a private ad exchange that should make buying ads more similar to the experience on Facebook or Twitter. The new automatic ad buying service will rely on Facebook video ad exchange LiveRail, but won’t leave the company’s traditional salespeople out of the equation. To make ads more valuable, Hulu will combine its own data with that of the advertiser to more narrowly target relevant viewers. Show-specific sponsorships won’t initially be offered. Continue reading Hulu Pursues Programmatic Advertising, Powered by LiveRail

Nielsen Calls for Updated Ratings Standards to Address Digital

Nielsen, the company that provides data about what people watch, listen to, and purchase, is calling for a new set of rating standards due to the growing popularity of accessing media content via tablets and other devices. This statement came after Viacom’s recent criticism of Nielsen, claiming that the research firm is outdated because the ratings do not consider digital viewing methods. Nielsen admits that its ratings for broadcast networks have been inaccurate for seven months now. Continue reading Nielsen Calls for Updated Ratings Standards to Address Digital