To avoid possible outages, Netflix is now running its streaming-video service across two regions of the Amazon Web Service (AWS) cloud platform, balancing its traffic between the two. The major service disruption that occurred Christmas Eve of last year took down the site’s streaming, forcing Netflix to scramble. Now, the company will run its streaming service across AWS’ East and West regions, allowing for rerouting of traffic if necessary. Continue reading Netflix Plans Streaming Traffic Across Amazon Cloud Regions

More television fans are turning to “catch up viewing” for their favorite TV shows. Although video on demand is increasing in popularity, TV outlets do not really benefit. Advertisers do not see a point in supporting TV episodes more than a few days after the initial air date. Comcast plans to experiment with allowing advertisers to place the same commercials on older streamed episodes of TV shows that are featured with current episodes. Continue reading Comcast Plans New Advertising Approach for Video On Demand

Apple has reportedly acquired social media analytics firm Topsy Labs for more than $200 million. Topsy is one of four Twitter partners with access to the social network’s full stream of tweets, currently averaging about 500 million messages per day. The firm then analyzes the information and resells it to customers. Topsy markets itself as a global trendspotter and has helped Hollywood studios predict box office demand for movies based on social chatter. Continue reading Apple Goes Social with $200 Million Purchase of Topsy Labs

Intel is reportedly asking about $500 million for its OnCue service, which the chipmaker developed before making the decision to no longer pursue its online pay TV ambitions. The company is looking to secure a sale by the end of the year, according to inside sources. Verizon, which has been talking with broadcast and cable channels regarding terms for a streaming TV service, is believed to be one potential suitor. Intel has also met with Samsung and Liberty Global. Continue reading Intel Looking to Sell Online Pay TV Service for $500 Million

Video game playing is becoming a new form of spectator sport as livestreaming popularity continues to soar. More and more, game companies are encouraging players to share clips of their gameplay highlights and stream them live. Jayson Love is the host of “MANvsGAME” — a popular Web show in which he broadcasts his gaming to Twitch — and between advertisers and subscribers, he’s poised to earn $100,000 next year just by playing games. Continue reading Popularity of Video Game Livestreaming Grows, Rivaling TV

Twitter is intent on becoming like a social TV guide for its users, and the newest phase of that strategy can be seen in the platform’s latest app update. Now, in the corner of the screen, Twitter promotes television shows to users based on how active those users are. The idea is to drive traffic to TV programs. Down the line this kind of marketing will likely be monetized, but it needs to be done in a way that current and new users understand and do not find annoying. Continue reading Twitter Providing TV Suggestions Based on its User Activity

Spotify and Bravo have announced a collaboration that will make the cable network Spotify’s first U.S. television partner to develop custom playlists for shows. The first playlists will be available on the day of the premieres of “The Real Housewives of Atlanta,” “The Real Housewives of Beverly Hills,” “Vanderpump Rules” and “Thicker Than Water.” Playlists will then be updated during the season with songs that reflect the characters and each show’s developments. Continue reading Spotify Joins Facebook and Twitter in Social TV Conversation

TV networks and advertisers are teaming together to create a new kind of Twitter ad campaign. Fox and American Express have partnered to attach the credit card company’s ads to clips of Fox TV shows, like “New Girl,” that are shared on Twitter. It is American Express’ way of interacting with consumers online in a more informal setting, and it may be the first partnership in which sponsors attach themselves to TV clips spreading on Twitter. Continue reading Fox and American Express Partner for Twitter Ad Campaign

Netflix has launched a visually richer interface with rotating images for subscribers who access the streaming service via television. The new interface is designed to improve discovery and playback, in an effort to increase the amount of time subscribers watch Netflix content on their TVs. Three automatically rotating images will appear for each selected title, featuring a short synopsis for each TV show or movie, and easy access to recommendation tools. Continue reading New Netflix Interface Improves Video Discovery and Playback

Hulu is reportedly in talks with pay TV providers including AT&T, Comcast, Cox, Time Warner Cable and Verizon regarding potential partnerships. Among the ideas being discussed is for pay TV operators to sell Hulu Plus as part of their television bundles, said people familiar with the situation. In addition, Hulu hopes that consumers would have access to the service via cable set-top boxes, providing Hulu Plus subscribers with the option to watch full current seasons of broadcast TV shows. Continue reading Hulu Discusses Bundling Possibilities with Pay TV Providers

Amazon Studios has launched a program that brings viewers into the development process. Amazon Preview asks consumers to view its pilots, test footage, concepts and storyboards to provide feedback on general interest and how to improve content. The program intends to help Amazon Studios carefully direct its resources and launch pilots that are better received. Amazon has already invited viewers to weigh in on its new shows, but the new program is an expanded, more selective effort. Continue reading Amazon Preview: Viewers to Steer Movie Concepts, TV Pilots

There are only 300 of Valve’s Steam Machine gaming PCs, and they’re being shipped to beta testers. But Valve’s production of the device will end there — this is just a prototype. Third party-manufactured machines will be revealed in January at the next Consumer Electronics Show (CES) in Las Vegas, during which consumers will get more information about Steam’s specs. What we know now is that the device will have high- and low-end models. Continue reading Valve Releases Steam Game Machine Prototypes for Testing

TNT has greenlit an unscripted investigation series called “APB with Troy Dunn” that will feature a new twist involving social media. Missing persons expert Troy Dunn will locate and reunite long-lost loved ones with friends and family. A social media app integrated into the show will enable viewers to get involved with the process. TNT has ordered six hour-long episodes. The series will debut on Friday, January 17, following the season 2 premiere of “Cold Justice.” Continue reading TNT to Premiere Investigation Series with Social Media Twist

YouTube hosted its first-ever YouTube Music Awards Sunday at Pier 36 in New York City, and viewers around the world got to stream the event live from their computers. Actor Jason Schwartzman and comedian and musician Reggie Watts were the unscripted hosts, while Spike Jonze was the creative director. The show attracted around 220,000 viewers at its highest point, and the whole event felt like a spontaneous, often chaotic, and not-at-all traditional award show. Continue reading Live-Streamed YouTube Music Awards Disorganized But Fun

Vince Gilligan, the creator of the Emmy-winning series “Breaking Bad,” told BBC in a recent interview that he attributed the show’s following in part to illegal downloads. The dramatic final episode was downloaded illegally more than 500,000 times in just 12 hours — the show’s most pirated episode, according to Variety. But Gilligan also says those downloads negatively affected the people who worked on the show and earned them less money as a result. Continue reading ‘Breaking Bad’ Creator Credits Illegal Downloads for Popularity