E-Commerce: “Buy Now” Buttons Appear in Twitter Mobile App

One new feature suggests that Twitter may be experimenting with online shopping. “Buy Now” buttons began appearing in the mobile app this week in tweets from Fancy, an online retailer. The buttons previously took users to a checkout page, but the function is no longer active. If the function is restored, it will be the first time that Twitter allows users to pay for products from a tweet. Twitter has been expanding its e-commerce capabilities since the company went public. Continue reading E-Commerce: “Buy Now” Buttons Appear in Twitter Mobile App

After Beta Success, Twitter Launches Mobile-App Install Ads

Twitter is augmenting its lineup of advertising options with new mobile-app install ads. These ads, which feature links directly to an app on Apple’s App Store or Google Play, have already been appearing in users’ Twitter feeds for a few months. The company says the beta tests were successful and it officially launched the new ad platform on Monday. Mobile-app install ads may help Twitter generate more revenue, most of which comes from advertising. Continue reading After Beta Success, Twitter Launches Mobile-App Install Ads

Netflix Exec Talks Viewer Habits, Development Plans and More

Netflix’s head of original content, Cindy Holland, recently spoke with The Hollywood Reporter about emerging trends in entertainment media and some of her company’s ambitions. Topics included Netflix viewer habits, development and pilot plans, working with content creators, and the straight-to-series strategy. Holland, a 12-year veteran of Netflix, oversees a growing portion of the company’s $3 billion programming budget. Most recently, she has been tasked with developing original series. Continue reading Netflix Exec Talks Viewer Habits, Development Plans and More

Supreme Court Rules Against Aereo in Favor of Broadcasters

The U.S. Supreme Court has ruled in favor of broadcasters in a decision that could have far-reaching implications for the media industry. The court found that online video startup Aereo violated copyright law by allowing its subscribers to watch and record over-the-air broadcasts from electronic devices via a system of miniature antennas. Broadcasters including ABC, CBS, FOX and NBC have been battling Aereo, arguing that the startup was accessing their programming without authorization. Continue reading Supreme Court Rules Against Aereo in Favor of Broadcasters

Vice Media Success Generating Interest from Media Giants?

Vice Media is best known for its wide array of online video content, which ranges from current events and investigative reporting to music and kittens. An insider says that the company expects to generate $500 million in revenue this year. Now, major media conglomerates looking for a younger audience are reportedly discussing a partnership with Vice that could potentially amount to billions — while some have suggested that such reports are exaggerated. Continue reading Vice Media Success Generating Interest from Media Giants?

EBay Research Study Finds That Search Ads are Ineffective

A new controlled study by eBay Research Labs examined search ads — the kind that have made Google the richest advertising company in the world — and learned that companies may be exaggerating the effectiveness of these ads. The study showed that consumers were no more likely to buy things from eBay after seeing search ads than they were prior to viewing the ads. Researchers further concluded that reviews, comments, and related digital data have lessened the power of advertising. Continue reading EBay Research Study Finds That Search Ads are Ineffective

YouTube to Block Artists Who Don’t Sign Up for New Service

Content from indie artists could disappear from Google’s YouTube “in a matter of days.” As YouTube prepares to launch its ad-free streaming music service, it also plans to block videos from independent labels and artists that choose not to sign up for the new subscription offering. While YouTube has signed licensing deals with the major labels, it says it will block others from using its entire platform if they do not agree to terms of the upcoming premium service. Continue reading YouTube to Block Artists Who Don’t Sign Up for New Service

Amazon Releases App Figures in Preparation for Launch Event

Following several hardware launches over the past year, including new Kindle Fire tablets and its Fire TV streaming box, Amazon is expected to unveil its first smartphone during a launch event in Seattle on Wednesday. To generate buzz, the company posted a YouTube video about a mysterious new product and announced that the number of apps in its Appstore nearly tripled over the past year. More than 240,000 apps are now available, and Amazon claims developers can make more money with its apps. Continue reading Amazon Releases App Figures in Preparation for Launch Event

EU and South Korea Team Up for Faster Mobile Internet Access

South Korea and the European Union announced a new pact today to develop 5G networks for faster mobile Internet service. The two will launch a joint group with plans to develop systems, set standards and ready radio frequencies in order to help establish a global vision on 5G by the end of next year. According to EU data, the six minutes required to download a one-hour HD movie on a 4G mobile Internet would only take six seconds on a superfast 5G network. Continue reading EU and South Korea Team Up for Faster Mobile Internet Access

Facebook to Offer Expanded User Data for More Targeted Ads

Facebook recently announced that it plans to expand the amount of information it provides to advertisers by including data from its billion-plus users regarding their Web-browsing habits. While the news may cause repercussions amongst Facebook users and critics in terms of privacy concerns, the move would also allow advertisers to better target their ads. The social network already allows advertisers to target users based on their activity, including “likes” and fan pages. Continue reading Facebook to Offer Expanded User Data for More Targeted Ads

The Los Angeles Tech Scene is Making a New Name for Itself

The Los Angeles tech scene — from Santa Monica to Irvine to West Adams — has been booming in recent years. According to open source map Represent.LA, there are now 889 startups in the region. Many LA tech entrepreneurs got started with cheap mobile apps that quickly became profitable. They focus on creativity and aesthetics, tap celebrities when needed, and remain open to products designed just for fun. And the sunny LA weather and cheaper rent attracts talent from around the world. Continue reading The Los Angeles Tech Scene is Making a New Name for Itself

Satellite-Imaging: Google to Acquire Skybox for $500 Million

Google is purchasing satellite startup Skybox Imaging for $500 million in cash. Founded in 2009, Skybox designs lightweight, affordable satellites that record photos and video of Earth. Skybox employees will initially work with Google’s Maps unit. While Google says it is purchasing Skybox for its imaging capabilities, the search giant is also trying to provide the planet with fast Internet access via balloons, drones and satellites. The acquisition may be part of these larger efforts. Continue reading Satellite-Imaging: Google to Acquire Skybox for $500 Million

PwC Study: Electronic Home Video to Top Physical by 2016

According to new report from PricewaterhouseCoopers, box office and digital revenue is expected to steadily increase over the next five years, while rentals and sales of discs are projected to sharply decline. PwC predicts that electronic home video revenue will exceed revenue of physical home video by 2016. Not surprisingly, DVDs are facing a questionable future. PwC estimates that physical home entertainment revenue will decline from $12.2 billion in 2013 to $8.7 billion in 2018. Continue reading PwC Study: Electronic Home Video to Top Physical by 2016

Google, Facebook Look to Expand Reach of Internet Access

Led by Greg Wyler, founder of O3b Networks, Google’s plans to increase Internet access through satellites surge forward. In order to reach unwired regions, Google plans to spend an estimated $1 billion to $3 billion on a fleet of satellites. The project is expected to begin with 180 small, high-capacity satellites orbiting the earth at lower altitudes than traditional satellites. Both Google and Facebook are looking to increase revenue and earnings, and have pinpointed users in these remote regions to do so. Continue reading Google, Facebook Look to Expand Reach of Internet Access

Is the Amazon-Hachette Dispute About More Than Book Sales?

Amazon is making books unavailable for pre-ordering and extending shipping times due to its dispute with one of the country’s largest publishers, Hachette Book Group. These tactics put pressure on Hachette as the two companies negotiate new terms of a deal for Amazon to sell the publisher’s books online. Amazon wants to increase its cut of the sales from Hachette books and e-books. In a statement Tuesday night, the online retailer said it does not expect the dispute to be resolved any time soon. Continue reading Is the Amazon-Hachette Dispute About More Than Book Sales?