August 15, 2014
The partnership to allow musicians to sell directly to Spotify users through BandPage has gone live. BandPage, a platform that allows artists to easily promote themselves and make money online, will enable exclusive offers from the artists directly to the fans. The offers will transcend typical merchandise and instead include secret shows, meet-and-greets, soundcheck parties and more. The service went live on Wednesday, and offers are already available to the public.
“For so long, musicians haven’t effectively been able to reach their fans with the right merch and VIP experiences across major streaming services. This partnership opens up a new revenue stream that enables musicians to sell directly to 40 million fans at the moment they are most engaged and listening to a musician’s song,” said BandPage founder and CEO J Sider. “It’s great to work with such a powerful industry leader like Spotify to help musicians increase their revenue and grow their fan base.”
Offers are available on artists’ Spotify profile pages.
“Examples include an opportunity to meet Porter Robinson and receive a prop from his Lionhearted video, a one-of-a-kind koozie and t-shirt bundle from Miranda Lambert, a presale and exclusive online concert offer from Ariana Grande, a song collaboration with members of Tea Leaf Green, pre-show soundcheck parties with the Stone Foxes and many more,” explains the press release.
The approach enables artists to show fans how important they are to their success. It also allows for artists to connect directly to fans in new ways.