Amazon has added interactive shopping from Amazon Live to Prime Video and the Amazon-owned FAST platform Freevee. Previously available only via web browser on computers, mobile and Fire TV, Amazon Live now debuts as a “Live TV” tab on Prime Video and Freevee while continuing to be available at Amazon.com/live. With the TV launch of Amazon Live, customers in the U.S. will “have more ways to shop with creators, brands, and celebrities” and will also be offered “shop the show” technology enabling what the company says will be “seamless” browsing, shopping and engagement with content using their mobile device. Continue reading Amazon Live FAST Shopping Added to Prime Video, Freevee

Instagram will cease allowing product tags for live-stream shopping in the U.S. as of March 16, a functionality that has been available to creators and businesses since 2020. Although live-stream shopping is popular and profitable in Asian markets, it has been slow to take hold in the U.S. and Europe. Instagram says users will still be able to set up shops and leverage shopping opportunities across their feeds, stories and Reels, just not in live broadcasts. The company will “continue to invest in shopping experiences,” focusing on those “that provide the most value to our users.” Continue reading Instagram Will End Live-Stream Shopping and Focus on Ads

Live-stream shopping has been slow to take off in the U.S., but some feel the sector is at a tipping point. U.S. revenue from the format is projected to reach $20 billion this year and grow to $57 billion in 2025 says Coresight Research. However, that’s a drop in the bucket compared to the activity in Asia. McKinsey Digital says outlets like Alibaba can rack up more than $7 billion in 30 minutes. Estimates place the Asia-Pacific market at about $180 billion in live-streamed shopping for 2021. Now big players like Walmart, Target, YouTube and TikTok are getting serious about cracking open the U.S. market, too. Continue reading Retailers, Big Tech Get Behind Live-Stream Shopping in U.S.

TikTok is said to be partnering with Los Angeles-based TalkShopLive to handle its live shopping initiative in North America after an in-house UK effort produced lackluster results. Due to hit the U.S. in time for the holiday season, TikTok Shop will be built on technology and support from TalkShopLive as it positions live-stream shopping hosted by influencers, brands and retailers selling products on the short-form video platform. Launched last year, TikTok Shop UK was the ByteDance company’s first such effort outside of Asia, where it is available in countries including Vietnam, Singapore and the Philippines. Continue reading TikTok May Team Up with TalkShopLive for a Holiday Launch

Walmart and TikTok partnered to create a shoppable one-hour live-stream event let week — the Holiday Shop-Along Spectacular — that allowed TikTok creators to feature Walmart fashion items that users can buy without leaving the app. This is the first time that TikTok has hosted such a shoppable live stream in the U.S. Following the event, the items will continue to be featured and available for sale on Walmart’s TikTok page. Walmart is not sharing revenues with TikTok. Meanwhile, Instagram is also bringing shopping to Reels. Continue reading Walmart and TikTok Team Up for Shopping via Live Streaming

Cable TV rivals QVC and the Home Shopping Network announced they plan to merge through an all-stock transaction valued around $2.1 billion. QVC chief exec Mike George will run the combined company and 17 cable channels. As impulse buying and video watching increasingly go mobile, the TV-based retailers have been facing increased competition from Amazon. “QVC’s sales in the U.S. have declined in each of the last three quarters,” reports The Wall Street Journal. “Revenue at HSN has declined for six straight quarters, and the company has been searching for a new CEO.” Continue reading QVC to Purchase HSN in All-Stock Deal Valued at $2.1 Billion

BitTorrent is going through some changes: according to sources, founder Bram Cohen is turning his efforts to a new crypto-currency project, Rogelio Choy is taking over the chief executive position from Dipak Joshi, and plans are afoot to turn the BitTorrent Live service into a separate, venture-funded company. Joshi, who came on board as interim chief executive after BitTorrent fired its co-chief executives in October, will continue to work as its chief financial officer, a role he’s held since 2014. Continue reading BitTorrent Adds New Chief Exec, Aims to Spinoff Live Service

In its biggest bid yet to compete more directly with Amazon, Arkansas-based Walmart is acquiring e-commerce startup Jet.com for $3.3 billion ($3 billion in cash and $300 million in shares to be paid over time). Walmart has been busy expanding its online operation, and the Jet.com deal provides it with a shopping site that is adding 400,000 consumers monthly and has already reached a $1 billion gross merchandise run rate. Store-based businesses such as Costco, Target and Walmart have been looking for effective ways to contend with Amazon’s successful online model. Continue reading Walmart to Purchase Jet.com in Bid to Compete with Amazon

According to comScore, 10 percent of Internet users in the U.S. only go online via smartphones and tablets. The measurement firm further notes that 13 percent of users accessing retail apps and sites do so via mobile devices only. Interestingly, the number of mobile-only shoppers at the top 10 retailers exceeds 50 percent in some cases. During January, for example, comScore reports the following percentages for mobile-only shoppers at top retailers: 51 percent at Walmart, 59 percent at Apple, and 53 percent at Target. Continue reading Percentage of Mobile-Only Shoppers at Top Retailers Increases

In order to accommodate consumers’ increasing desire to shop on mobile devices, home shopping pioneer QVC plans to launch a new tablet app that will feature content related to its television broadcasts. According to Nielsen’s 2014 Digital Consumer Report, 84 percent of smartphone and tablet owners use their devices as second screens while watching television. Leveraging this trend, QVC’s app will accompany its TV programming in order to help drive sales.  Continue reading Second Screen: QVC Hopes Tablet App Will Help Drive Sales

Time Warner Cable is marketing a stripped-down, low-cost bundle ($29.99 per month) that includes HBO and a limited number of broadcast TV channels. The new package is targeting viewers who are not interested in paying for a traditional tier of cable channels. The “Starter TV with HBO” package features about 20 channels including local broadcast networks. The special pricing is available for the first 12 months, but does not include set-top box fees or other charges. Continue reading Time Warner Cable Offers $29.99 Bundle: HBO and 20 Channels