Adobe Sensei GenAI Offers Firefly Image-Generator, Text FX

Adobe is plunging into the world of generative AI with Adobe Sensei GenAI, designed to leverage multiple large language models across the Adobe Experience Cloud and the real-time data management framework known as the Adobe Experience Platform. Adobe Firefly is the company’s new suite of creative generative AI models for the cloud. Its first two products are a text-to-image generator and an effects generator for typeface. Adobe is touting its image-creator as “designed to generate content safe for commercial use” in that the AI model was trained only on licensed or out-of-copyright work and shouldn’t expose users to liability. Continue reading Adobe Sensei GenAI Offers Firefly Image-Generator, Text FX

CES: Samsung 8K Premiere Projector Marks an Industry First

Samsung has introduced its 8K Premiere ultra-short throw projector that CNN calls a “first-of-its-kind.” The projector, and update to the company’s 4K Premiere, supports a maximum picture of 150-inches for a massive screen. Native 8K remains a ways off, but the system artificially up-rezzes 4K content while future-proofing. Sitting just inches from a screen or wall, with Dolby Atmos, the unit minimizes wires and auxiliary equipment, which has been a trend at CES 2023. Due for release later this year, pricing was not announced, but the 2020 model that this one builds upon started at $3,500. Continue reading CES: Samsung 8K Premiere Projector Marks an Industry First

Adobe Elements Touts Consumer AI in Photoshop, Premiere

Adobe is taking artificial intelligence to the mass market in Photoshop Elements 2023 and Premiere Elements 2023. The new releases incorporate Adobe Sensei AI-powered features to enable intuitive, streamlined workflows and Step-by-step Guided Edits. The a la carte Elements line has been called “affordable” and “casual.” Adobe describes the overall package as “simple for users at any skill level,” leaving the door wide open for sophisticated features. Adobe says the smaller, lighter Elements 2023 packages offer improved speed and stability, installing 35 percent quicker, with a 50 percent baseline launch-time improvement.  Continue reading Adobe Elements Touts Consumer AI in Photoshop, Premiere

Adobe Publishes Workflow Guide for Quibi Content Creators

Adobe issued a workflow guide for content creators producing short-form video for the new Quibi app for mobile devices. The guide offers a step-by-step process via its Premiere Pro production platform, outlining technical specs for deliverables and use of the machine-learning-powered Auto Reframe feature to streamline creation of both horizontal and vertical versions. Quibi co-founder Jeffrey Katzenberg also stated that, in May, some Quibi users will be able to cast the service from phones to their TVs. Continue reading Adobe Publishes Workflow Guide for Quibi Content Creators

Facebook Is Testing Playable Ad Format With Game Previews

At F8 2018 on May 1, Facebook plans to reveal more details of a new playable ad format that it just started testing with a few game developers. The ad allows players to preview a game before installing it, with the goal of driving more “high-intent” installs. Later this year, Facebook plans to roll out the new ad format across its News Feed, and to all advertisers. Facebook is also testing Premiere, which lets content creators debut pre-recorded videos, with real-time chats, as Facebook Live moments. Continue reading Facebook Is Testing Playable Ad Format With Game Previews

MTV to Simulcast Series Premiere on Facebook and YouTube

Viacom’s MTV is testing a new promotional approach by livestreaming its new true-crime docu-series, “Unlocking The Truth” on Facebook Live and YouTube at the same time the show debuts on cable TV this evening at 11:00 pm. Additionally, replays of the premiere will be made available on both platforms after the premiere airs. “But sorry, cord-cutters: Only the premiere of the eight-episode series will be available free without a pay-TV subscription,” notes Variety. The digital simulcast is “a different spin on the free sampling strategy TV networks have long used to gin up interest in a program.” Continue reading MTV to Simulcast Series Premiere on Facebook and YouTube

Amazon Streams U.S. Premiere of British Comedy on Facebook

British comedy “Catastrophe” made its streaming debut in the U.S. this week exclusively on Amazon’s Facebook page. The move is a new approach to promoting Netflix competitor Amazon Prime Instant Video. Two days after Monday night’s premiere, the show will be made available for streaming only to Amazon Instant Video subscribers (the entire season will be available Friday). This is not the first time social media has been leveraged this way. Hulu has been posting select videos on Facebook, while studios have been offering movie rentals and purchases via social platforms. Continue reading Amazon Streams U.S. Premiere of British Comedy on Facebook

Fans Used Periscope to Live Stream ‘Game of Thrones’ Illegally

“Game of Thrones” fans have found a new way to pirate HBO’s hit show: live streaming through Twitter’s Periscope app. The Australian site Mumbrella reported that several Periscope users were broadcasting the “Game of Thrones” Season 5 premiere, and HBO issued take-down notices. Periscope, which has an entire team dedicated to reviewing material, issued a statement saying it explicitly prohibits piracy and it can remove content and shut down user accounts. Continue reading Fans Used Periscope to Live Stream ‘Game of Thrones’ Illegally

HBO to Test Simultaneous Global Airing of ‘Game of Thrones’

The fifth season of HBO’s global hit series, “Game of Thrones” is slated to premiere in the U.S. on April 12. This time around, however, the cable network plans to broadcast the series simultaneously worldwide in an effort to combat piracy. When episodes air at 9:00 pm in New York, they will also air at 2:00 am in London and 9:00 am in Hong Kong. While the international air times may seem unusual, HBO hopes they will curtail the number of illegal downloads of what has become the most-pirated TV show in the world. Continue reading HBO to Test Simultaneous Global Airing of ‘Game of Thrones’

Fox’s ‘Gotham’ Pilot is Most Pirated New TV Show this Fall

The premiere of Fox’s “Gotham” was illegally downloaded 1.33 million times over the course of 13 days. That is more than five times the number of downloads of any other new TV series in the U.S. More than 177,000 of those downloads took place in the U.S., even though the show was available for free online streaming the next day. Viewers in Australia, the U.K., Brazil, and Canada also heavily pirated the show, indicating the Batman-based series has worldwide appeal. Continue reading Fox’s ‘Gotham’ Pilot is Most Pirated New TV Show this Fall

Study: Live-Tweeting Actors Drive Engagement, Good for Shows

A recent study from Twitter shows that live-tweeting from an actor’s account can boost the volume of conversation on the social network. Series premieres with live-tweeting cast-members had 64 percent more tweets that day than TV shows that did not. The difference for live-tweeting from the show’s official handle was only a seven percent increase. Twitter says actors also generate a significant following when they live-tweet. Their lift in follow rate increases by 228 percent. Continue reading Study: Live-Tweeting Actors Drive Engagement, Good for Shows

Networks Increasingly Releasing Their TV Premieres Online

Major television networks, such as ABC, Fox and NBC, are debuting their new fall shows online weeks ahead of the television premiere dates. The pilot episodes of NBC’s “A to Z,” ABC’s “Selfie,” and Fox’s “Red Band Society” are all available on Hulu before their scheduled television air date. This increasingly common practice gives viewers the chance to sample the new shows earlier and start some online buzz before the flood of other pilots debut during the fall television season. Continue reading Networks Increasingly Releasing Their TV Premieres Online

HPA Panel Addresses Post Production’s Move to the Cloud

Is post production dead… or has it just fled to the cloud? That question was posed by HPA President Leon Silverman who moderated a panel on the future of post production at the HPA Tech Retreat yesterday. Post production facilities coping with complicated metadata and new delivery platforms are moving services to the cloud, and panelists from companies including Sony, Premiere Digital, Paramount, Light Iron and others described how they are incorporating cloud services. Continue reading HPA Panel Addresses Post Production’s Move to the Cloud

Spotify Joins Facebook and Twitter in Social TV Conversation

Spotify and Bravo have announced a collaboration that will make the cable network Spotify’s first U.S. television partner to develop custom playlists for shows. The first playlists will be available on the day of the premieres of “The Real Housewives of Atlanta,” “The Real Housewives of Beverly Hills,” “Vanderpump Rules” and “Thicker Than Water.” Playlists will then be updated during the season with songs that reflect the characters and each show’s developments. Continue reading Spotify Joins Facebook and Twitter in Social TV Conversation

MPAA Updates its Anti-Piracy Guidelines for Movie Theaters

The Motion Picture Association of America offers theater employees a $500 reward for catching moviegoers illegally recording films on the big screen. The Association recently updated its anti-piracy guidelines, which outline tips for spotting illegal recording activity. The new guidelines urge theaters to enforce a strict zero-tolerance policy regarding any video, audio, or photographic documentation that may lead to piracy. Continue reading MPAA Updates its Anti-Piracy Guidelines for Movie Theaters