Adobe Publishes Workflow Guide for Quibi Content Creators

Adobe issued a workflow guide for content creators producing short-form video for the new Quibi app for mobile devices. The guide offers a step-by-step process via its Premiere Pro production platform, outlining technical specs for deliverables and use of the machine-learning-powered Auto Reframe feature to streamline creation of both horizontal and vertical versions. Quibi co-founder Jeffrey Katzenberg also stated that, in May, some Quibi users will be able to cast the service from phones to their TVs. Continue reading Adobe Publishes Workflow Guide for Quibi Content Creators

Facebook Is Testing Playable Ad Format With Game Previews

At F8 2018 on May 1, Facebook plans to reveal more details of a new playable ad format that it just started testing with a few game developers. The ad allows players to preview a game before installing it, with the goal of driving more “high-intent” installs. Later this year, Facebook plans to roll out the new ad format across its News Feed, and to all advertisers. Facebook is also testing Premiere, which lets content creators debut pre-recorded videos, with real-time chats, as Facebook Live moments. Continue reading Facebook Is Testing Playable Ad Format With Game Previews

MTV to Simulcast Series Premiere on Facebook and YouTube

Viacom’s MTV is testing a new promotional approach by livestreaming its new true-crime docu-series, “Unlocking The Truth” on Facebook Live and YouTube at the same time the show debuts on cable TV this evening at 11:00 pm. Additionally, replays of the premiere will be made available on both platforms after the premiere airs. “But sorry, cord-cutters: Only the premiere of the eight-episode series will be available free without a pay-TV subscription,” notes Variety. The digital simulcast is “a different spin on the free sampling strategy TV networks have long used to gin up interest in a program.” Continue reading MTV to Simulcast Series Premiere on Facebook and YouTube

Amazon Streams U.S. Premiere of British Comedy on Facebook

British comedy “Catastrophe” made its streaming debut in the U.S. this week exclusively on Amazon’s Facebook page. The move is a new approach to promoting Netflix competitor Amazon Prime Instant Video. Two days after Monday night’s premiere, the show will be made available for streaming only to Amazon Instant Video subscribers (the entire season will be available Friday). This is not the first time social media has been leveraged this way. Hulu has been posting select videos on Facebook, while studios have been offering movie rentals and purchases via social platforms. Continue reading Amazon Streams U.S. Premiere of British Comedy on Facebook

Fans Used Periscope to Live Stream ‘Game of Thrones’ Illegally

“Game of Thrones” fans have found a new way to pirate HBO’s hit show: live streaming through Twitter’s Periscope app. The Australian site Mumbrella reported that several Periscope users were broadcasting the “Game of Thrones” Season 5 premiere, and HBO issued take-down notices. Periscope, which has an entire team dedicated to reviewing material, issued a statement saying it explicitly prohibits piracy and it can remove content and shut down user accounts. Continue reading Fans Used Periscope to Live Stream ‘Game of Thrones’ Illegally

HBO to Test Simultaneous Global Airing of ‘Game of Thrones’

The fifth season of HBO’s global hit series, “Game of Thrones” is slated to premiere in the U.S. on April 12. This time around, however, the cable network plans to broadcast the series simultaneously worldwide in an effort to combat piracy. When episodes air at 9:00 pm in New York, they will also air at 2:00 am in London and 9:00 am in Hong Kong. While the international air times may seem unusual, HBO hopes they will curtail the number of illegal downloads of what has become the most-pirated TV show in the world. Continue reading HBO to Test Simultaneous Global Airing of ‘Game of Thrones’

Fox’s ‘Gotham’ Pilot is Most Pirated New TV Show this Fall

The premiere of Fox’s “Gotham” was illegally downloaded 1.33 million times over the course of 13 days. That is more than five times the number of downloads of any other new TV series in the U.S. More than 177,000 of those downloads took place in the U.S., even though the show was available for free online streaming the next day. Viewers in Australia, the U.K., Brazil, and Canada also heavily pirated the show, indicating the Batman-based series has worldwide appeal. Continue reading Fox’s ‘Gotham’ Pilot is Most Pirated New TV Show this Fall

Study: Live-Tweeting Actors Drive Engagement, Good for Shows

A recent study from Twitter shows that live-tweeting from an actor’s account can boost the volume of conversation on the social network. Series premieres with live-tweeting cast-members had 64 percent more tweets that day than TV shows that did not. The difference for live-tweeting from the show’s official handle was only a seven percent increase. Twitter says actors also generate a significant following when they live-tweet. Their lift in follow rate increases by 228 percent. Continue reading Study: Live-Tweeting Actors Drive Engagement, Good for Shows

Networks Increasingly Releasing Their TV Premieres Online

Major television networks, such as ABC, Fox and NBC, are debuting their new fall shows online weeks ahead of the television premiere dates. The pilot episodes of NBC’s “A to Z,” ABC’s “Selfie,” and Fox’s “Red Band Society” are all available on Hulu before their scheduled television air date. This increasingly common practice gives viewers the chance to sample the new shows earlier and start some online buzz before the flood of other pilots debut during the fall television season. Continue reading Networks Increasingly Releasing Their TV Premieres Online

HPA Panel Addresses Post Production’s Move to the Cloud

Is post production dead… or has it just fled to the cloud? That question was posed by HPA President Leon Silverman who moderated a panel on the future of post production at the HPA Tech Retreat yesterday. Post production facilities coping with complicated metadata and new delivery platforms are moving services to the cloud, and panelists from companies including Sony, Premiere Digital, Paramount, Light Iron and others described how they are incorporating cloud services. Continue reading HPA Panel Addresses Post Production’s Move to the Cloud

Spotify Joins Facebook and Twitter in Social TV Conversation

Spotify and Bravo have announced a collaboration that will make the cable network Spotify’s first U.S. television partner to develop custom playlists for shows. The first playlists will be available on the day of the premieres of “The Real Housewives of Atlanta,” “The Real Housewives of Beverly Hills,” “Vanderpump Rules” and “Thicker Than Water.” Playlists will then be updated during the season with songs that reflect the characters and each show’s developments. Continue reading Spotify Joins Facebook and Twitter in Social TV Conversation

MPAA Updates its Anti-Piracy Guidelines for Movie Theaters

The Motion Picture Association of America offers theater employees a $500 reward for catching moviegoers illegally recording films on the big screen. The Association recently updated its anti-piracy guidelines, which outline tips for spotting illegal recording activity. The new guidelines urge theaters to enforce a strict zero-tolerance policy regarding any video, audio, or photographic documentation that may lead to piracy. Continue reading MPAA Updates its Anti-Piracy Guidelines for Movie Theaters

Social TV: Facebook Partnering with Entertainment Industry

Facebook is working toward greater interactivity between its users and the entertainment industry with television program partnerships. Using popular TV shows, celebrities and related hashtags to encourage even more communication and sharing among users, Faceboook can deliver detailed analytics to its partners about who is watching and what they’re saying on the social media site. TV networks are turning to Facebook to generate social activity and promote their content. Continue reading Social TV: Facebook Partnering with Entertainment Industry

Broadcasters Turn to Additional Screens to Launch New Shows

With fall TV premieres just around the corner, networks including ABC, NBC and Fox are offering pilots and new content through outlets such as Hulu, iTunes, Amazon and cable and satellite provided VOD, often prior to the scheduled television broadcasts. Hulu, for example, is already offering episodes of “The Mindy Project,” “Ironside,” “The Goldbergs,” “Trophy Wife” and “Welcome to the Family.” Some shows will also be available on network websites and those of affiliated stations. Continue reading Broadcasters Turn to Additional Screens to Launch New Shows

NAB 2013: Cloud-Based Production with Adobe Anywhere

First announced at last year’s NAB, cloud-based production service Adobe Anywhere is scheduled to launch in May and will be on display at next week’s NAB (booth SL3910) in Las Vegas. The toolset enables collaboration for creative professionals using Adobe Premiere, After Effects and logging tool Prelude. It uses Adobe’s Mercury streaming engine, a server that streams relevant video frames and scales quality based on available bandwidth. Continue reading NAB 2013: Cloud-Based Production with Adobe Anywhere

Page 1 of 212