For years, Facebook counted any video auto-play that lasted three seconds or longer as a view, which resulted in many publishers producing very short clips. Last year, the social media platform tweaked its News Feed algorithm to favor longer videos, and, with the debut of mid-roll ads, publishers had incentive to post clips longer than 90 seconds. Social video publishing specialist Wochit has collected data from over 200 publishers, including CBS, NBC News and USA Today that proves Facebook’s strategy is working. Continue reading Viewer Engagement Increasing for Longer Facebook Videos

NBCUniversal reports that its first NBC News daily show for Snapchat already has more than 29 million unique viewers after one month on air. “Stay Tuned,” which broadcasts twice daily, launched July 18. While the figure tops viewership for some of NBC News’ top-rated television offerings, a direct comparison is not necessarily realistic since a Snapchat view starts as soon as a video is opened — and content created for mobile users is distilled into smaller need-to-know bits as compared to traditional TV news. However, the early success marks a major first step for NBC on the social platform. Continue reading NBC News’ Daily Show Tops 29 Million Viewers on Snapchat

Although President Obama finally stated that he sides with the Justice Department in the ongoing battles between law enforcement and Apple over encryption of the San Bernardino shooter’s iPhone, U.S. citizens aren’t so sure. A Wall Street Journal/NBC News survey revealed that 47 percent of Americans believe Apple shouldn’t cooperate with law enforcement. The government is not just facing a difficult battle with Apple but another, even more crucial one with Facebook’s WhatsApp popular messaging application. Continue reading Apple, WhatsApp Cases Focus on Law Enforcement vs. Privacy

Pluto TV chief executive Tom Ryan sees the company as a “remix” of traditional linear TV, a place where viewers don’t have to pick what they want to watch. The company just announced new content deals with NBC News, Reuters, Paramount, 120 Sports, CNET, Legendary Digital, and Corus Entertainment, but the majority of its content is YouTube or Vimeo videos that have been repackaged to resemble linear channels. New executive chair Ken Parks says the service plans to be an aggregator for digital subscription services. Continue reading Pluto TV Aggregates Digital Channels to Remix Traditional TV

After months of negotiations, media companies have finally started publishing their content directly to Facebook. Nine major news organizations, including BBC News, NBC News and The New York Times, have agreed to the Facebook deal. The articles will load faster and the news organizations will be able to sell advertisements and keep the entire revenue. However, some analysts believe that this deal might draw readers and advertisers away from the media companies’ own sites. Continue reading Facebook Now Hosting Articles from Major News Organizations

NBC News is looking to leverage on-the-scene user generated content for its news coverage, envisioning a day when live video could be streamed directly to its New York control rooms from the camera phones of witnesses to newsworthy events. This approach could replace or complement footage by professional crews and ease the pressure of producers frantically searching Twitter and Facebook to locate eyewitness accounts. The network is acquiring Web service Stringwire as its first step toward this goal. Continue reading NBC News to Purchase Stringwire for Streaming Phone Video