Facebook Toughens Ad Rules in Lead-Up to 2020 Election

As the 2020 U.S. presidential election approaches, Facebook said it is strengthening how it verifies who is paying for political advertising, in an attempt to curtail the spread of disinformation on the site. Last year, Facebook began to require political advertisers to reveal the names — and prove the identities — of the organizations behind ads. At the same time, as numerous Democratic hopefuls vie for the presidential nomination, the cost for advertising on Facebook is skyrocketing. Continue reading Facebook Toughens Ad Rules in Lead-Up to 2020 Election

News Corp Working on Publisher-Centric Curated News Site

News Corp is developing Knewz.com, a website and mobile app that aggregates news and is intended to be an alternative to Google News and other platforms that don’t adequately compensate publishers. Sources said that an alpha version of Knewz.com was being shown for News Corp executives and that the company could launch the final product later this year — or decide not to proceed with it. Knewz.com is expected to draw from national news outlets such as The Wall Street Journal, The New York Times, The Washington Post and NBC News. Continue reading News Corp Working on Publisher-Centric Curated News Site

NBC Targets News Junkies With Ad-Supported OTT Service

NBC News is introducing its free, ad-supported streaming video service with an eight-hour programming day (3:00-11:00 pm Eastern, Monday through Friday) and a mix of news content. “NBC News Now” hopes to attract a new generation of information aficionados with a blend of short-form “Briefly” updates, live reports and in-depth stories. “We want to be the premiere place for viewers who are news junkies — news savvy, digitally savvy, but may not be watching on traditional platforms or have access to cable service,” explained Rashida Jones, SVP of specials for NBC News and MSNBC, who is overseeing the initiative. Continue reading NBC Targets News Junkies With Ad-Supported OTT Service

Our Stories: Snapchat Turns to Publishers to Boost Revenue

In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue

Vizio Adds WatchFree Service to SmartCast TVs via Pluto TV

On Wednesday, Vizio debuted WatchFree to its TV sets with its SmartCast operating system, adding more access to free, ad-supported TV programming. Pluto TV, an ad-supported streaming service, powers the service, which will offer 100 channels including NBC News/MSNBC, Fox Sports, MST3K and The Surf Channel, as well as movie channels. In the near future, “Ramsay’s Kitchen Nightmares” and “Unsolved Mysteries” will appear as pop-up channels. Vizio’s SmartCast operating system was first launched in 2016. Continue reading Vizio Adds WatchFree Service to SmartCast TVs via Pluto TV

NBCUniversal, Google Ink Deal to Produce Multi-Episode VR

NBCUniversal and Google have teamed up to create and distribute 10+ multi-episode original 360-degree video and VR180 video productions, for “Saturday Night Live,” Bravo’s “Vanderpump Rules” and SYFY Wire among others. The two companies began their collaboration in January, producing a few 360-degree videos for “Saturday Night Live,” and, on Monday, they released two new videos related to “Vanderpump Rules,” which were produced with Google’s 360-degree video capture/production platform Jump. Continue reading NBCUniversal, Google Ink Deal to Produce Multi-Episode VR

NBC News Could Launch a Live-Streaming Product This Year

NBC News programming is currently available via broadcast television, cable channel MSNBC and social platform Snapchat. An additional distribution option to attract younger viewers is being considered. Speaking to reporters this week, NBC News and MSNBC chair Andrew Lack explained that execs are mulling a new live-streaming service. “Lack did not give a time frame for a launch, though he suggested the concept could roll out in 2018,” reports Variety. “He and Nick Ascheim, senior vice president of digital for NBC News, said executives were also considering whether the product would be free or require a subscription.” Continue reading NBC News Could Launch a Live-Streaming Product This Year

ESPN Delivers Twice-Daily ‘SportsCenter’ Show on Snapchat

Following new shows from CNN and NBC News debuting on Snapchat, ESPN will introduce its first episode of “SportsCenter” on the social platform at 5:00 pm Eastern today, hosted by Katie Nolan (formerly of Fox Sports). Starting tomorrow, three- to five-minute episodes of the popular ESPN show will air at 5:00 am and 5:00 pm on weekdays and 5:00 am on weekends. Additional episodes will be reserved for breaking news. The Snapchat version of the show will be hosted by Nolan, sports anchor Elle Duncan, NBA commentator Cassidy Hubbarth, ESPN Radio’s Jason Fitz, reporter Jac Collinsworth and comedian Cy Amundson. Continue reading ESPN Delivers Twice-Daily ‘SportsCenter’ Show on Snapchat

Viewer Engagement Increasing for Longer Facebook Videos

For years, Facebook counted any video auto-play that lasted three seconds or longer as a view, which resulted in many publishers producing very short clips. Last year, the social media platform tweaked its News Feed algorithm to favor longer videos, and, with the debut of mid-roll ads, publishers had incentive to post clips longer than 90 seconds. Social video publishing specialist Wochit has collected data from over 200 publishers, including CBS, NBC News and USA Today that proves Facebook’s strategy is working. Continue reading Viewer Engagement Increasing for Longer Facebook Videos

NBC News’ Daily Show Tops 29 Million Viewers on Snapchat

NBCUniversal reports that its first NBC News daily show for Snapchat already has more than 29 million unique viewers after one month on air. “Stay Tuned,” which broadcasts twice daily, launched July 18. While the figure tops viewership for some of NBC News’ top-rated television offerings, a direct comparison is not necessarily realistic since a Snapchat view starts as soon as a video is opened — and content created for mobile users is distilled into smaller need-to-know bits as compared to traditional TV news. However, the early success marks a major first step for NBC on the social platform. Continue reading NBC News’ Daily Show Tops 29 Million Viewers on Snapchat

Apple, WhatsApp Cases Focus on Law Enforcement vs. Privacy

Although President Obama finally stated that he sides with the Justice Department in the ongoing battles between law enforcement and Apple over encryption of the San Bernardino shooter’s iPhone, U.S. citizens aren’t so sure. A Wall Street Journal/NBC News survey revealed that 47 percent of Americans believe Apple shouldn’t cooperate with law enforcement. The government is not just facing a difficult battle with Apple but another, even more crucial one with Facebook’s WhatsApp popular messaging application. Continue reading Apple, WhatsApp Cases Focus on Law Enforcement vs. Privacy

Pluto TV Aggregates Digital Channels to Remix Traditional TV

Pluto TV chief executive Tom Ryan sees the company as a “remix” of traditional linear TV, a place where viewers don’t have to pick what they want to watch. The company just announced new content deals with NBC News, Reuters, Paramount, 120 Sports, CNET, Legendary Digital, and Corus Entertainment, but the majority of its content is YouTube or Vimeo videos that have been repackaged to resemble linear channels. New executive chair Ken Parks says the service plans to be an aggregator for digital subscription services. Continue reading Pluto TV Aggregates Digital Channels to Remix Traditional TV

Facebook Now Hosting Articles from Major News Organizations

After months of negotiations, media companies have finally started publishing their content directly to Facebook. Nine major news organizations, including BBC News, NBC News and The New York Times, have agreed to the Facebook deal. The articles will load faster and the news organizations will be able to sell advertisements and keep the entire revenue. However, some analysts believe that this deal might draw readers and advertisers away from the media companies’ own sites. Continue reading Facebook Now Hosting Articles from Major News Organizations

NBC News to Purchase Stringwire for Streaming Phone Video

NBC News is looking to leverage on-the-scene user generated content for its news coverage, envisioning a day when live video could be streamed directly to its New York control rooms from the camera phones of witnesses to newsworthy events. This approach could replace or complement footage by professional crews and ease the pressure of producers frantically searching Twitter and Facebook to locate eyewitness accounts. The network is acquiring Web service Stringwire as its first step toward this goal. Continue reading NBC News to Purchase Stringwire for Streaming Phone Video