ETC coverage of CES 2016 shifts to Las Vegas on January 4 and will feature the latest news and guidance for attendees. The ETC team will report from the Consumer Technology Association’s Top Trends and Global Market Report sessions on Monday afternoon. From there, we will go to CES Unveiled, the major press preview of many of the most noteworthy products to be displayed when the exhibit halls open two days later on January 6. Expect twice daily news briefs and as-its-published updates on the ETCentric app. Continue reading ETC Coverage of CES Resumes in January From Las Vegas

The second wave of virtual reality is here, and with it comes a burst of awareness and interest from young adults. The edgy and experimental virtual reality projects of the mid-90’s have given way to the consumer, with many news outlets billing 2016 as the “year of virtual reality.” I call out the two waves of virtual reality because many people in their early to mid twenties have no idea that the first wave ever happened, though the aesthetics, anxieties, and excitement that it produced seem to have carried into the modern perception of what virtual reality is today. Continue reading CES: Virtual Reality Has Young Adults Cautiously Optimistic

While companies prepare to release virtual reality experiences into the consumer market, an increasing flow of money and effort is going toward developing and buying augmented reality (AR) technology and ideas. Augmented reality is any situation where your personal experience with the world around you is enhanced, supplemented, or added to via personally worn technology. The AR space is getting busy and increasingly crowded as companies position themselves to secure a piece of a new media ecosystem that is projected to yield $120B in revenue by 2020. Continue reading CES: Augmented Reality Getting Ready in the Green Room

The Society of Motion Picture and Television Engineers opened its annual conference in Hollywood with a day devoted to the technical and artistic challenges of virtual reality and augmented reality, otherwise known as mixed reality. AMD lead architect for VR and advanced rendering Layla Mah gave the keynote address, detailing the technical parameters that will allow VR to become a commercial reality: an untethered device capable of one petaflop (a quadrillion floating point operations per second) among other criteria. Continue reading SMPTE 2015: VR, AR Open Annual TV/Film Engineering Show

During a product unveiling in New York last week, Microsoft introduced new devices including a Surface Book laptop, the company’s latest Surface Pro tablet, big-screen Lumia smartphones that plug into displays for PC capabilities, and a $249 wearable fitness band. The press event also showcased Microsoft’s HoloLens augmented reality headset. While a focus on CE devices represents a shift for the software giant, hardware serves an integral role in a new corporate strategy that revolves around the Windows 10 operating system, designed to run on a variety of different devices. Continue reading Microsoft Unveils New Devices with Emphasis on Windows 10

Microsoft used its E3 media event last week in Los Angeles to present its vision of the future of immersive entertainment with a “mixed reality” demonstration of the popular video game “Minecraft” seen through its HoloLens headset. The demonstration at the Shrine Auditorium exhibition hall lasted only a few minutes but its impact continues to resonate. Although Microsoft has provided few detailed plans, its early demos and comments made at E3 and other conferences suggest a future that is something more than a virtual or augmented reality. Continue reading Microsoft: Mixed Reality is Future of Immersive Entertainment

Canon has been demonstrating a handheld version of its MREAL Mixed Reality technology at SIGGRAPH this week. According to Canon, the technology merges virtual objects with the real world, at full scale in three dimensions. The company launched its MREAL Mixed Reality headset earlier this year. The handheld version functions similarly to the headset, by enabling the use of markers or sensors to render images in real space. Continue reading SIGGRAPH: Canon Previews Handheld Mixed Reality Technology

Canon is preparing to launch its MREAL Mixed Reality headset this month with a hefty $125,000 price tag and estimated $25,000 in annual maintenance. But the device is not intended for the typical consumer. Instead, it was designed for groups such as automotive manufacturers, research universities and museum display curators. The MREAL technology could also serve as a powerful tool for digital prototyping. Continue reading Canon to Release $125K MREAL Mixed Reality Headset