Google may change the way that online browsing activity is tracked by developing an anonymous identifier for advertising, or AdID. This identifier would essentially replace third-party cookies to track browsing information, which would then be used for marketing purposes. The identifier would be sent to advertisers and ad networks that agree to certain guidelines, while providing users with greater privacy and control over how they browse the Internet. Continue reading Google May Implement Anonymous Identifier to Replace Cookies

YouTube this week announced a new feature that will soon allow its users to watch video content offline. Starting in November, Google’s YouTube mobile apps will enable users to download content for offline viewing within a 48-hour period following the downloads. While the new feature may be a win for video fans when they are not online, some industry execs speculate that the move will not have much of an impact on total viewing numbers or advertising dollars. Continue reading YouTube Mobile Apps Will Soon Add Offline Viewing Feature

ETC staffers Tim Miller, Don Levy and Phil Lelyveld visited Los Angeles-based Maker Studios in August. Maker Studios is a media company founded by YouTube artists in 2009, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” The company manages 60,000 channels and claims to have more than a billion monthly subscribers. Continue reading EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

Twitter’s longtime hallmark has been its simplicity, and almost all of the company’s revenue, which is projected to be nearly $600 million this year and $950 million next year, has come from three basic advertising formats. While this simplicity has generated profit, it might put Twitter at a disadvantage, especially in relationship to other social sites such as Facebook that collect more information about individual users in order to sell advertising. Continue reading Twitter’s Ad Simplicity May Be a Weakness, Despite Revenue

Tabletop computer screens could improve the restaurant experience for diners and employees. Restaurants such as Chili’s Bar & Grill plan to introduce such technology in the future. The causal dining chain, which has been testing the approach this year, will install tabletop touchscreens in most of its 1,266 restaurants by early next year. Dallas-based Ziosk LLC provides tablet computers mounted to a base that include menu options, a card swipe device and video games. Continue reading Tabletop Computer Screens Bring Change to Dining Experience

Visible World, a New York specialist in interactive advertising, is testing a smart TV app that alerts viewers when a certain program is about to air, even if they are doing something else such as playing a video game or streaming a movie. TV networks are finding it more difficult to get the word out about their shows, but this app may help to solve that issue. The app may also prove helpful for TV networks in determining how effective their promotions are to TV viewers. Continue reading New Smart TV App Will Remind Viewers When Shows Will Air

Twitter announced filing its much-anticipated initial public offering last Thursday, in what could become the highest-profile tech stock market debut since last year’s Facebook IPO. The social media giant filed “confidential” paperwork with securities regulators to sell shares, but did not make public the company’s financials, including revenues. Filing confidentially is a new feature in the stock market created by the JOBS Act, designed for companies making less than $1 billion in revenue. Continue reading Twitter Announces Filing for IPO in Fewer Than 140 Characters

Clear Channel Communications announced a deal late last week with the Warner Music Group through which Warner’s acts will collect royalties when their songs are played on Clear Channel’s 850 stations. This will mark the first time that the music label and its acts — which include Bruno Mars, CeeLo Green, Coldplay and Green Day — will collect payments from Clear Channel. In exchange for the deal and promotion for its acts, Clear Channel will receive a favorable rate for online streaming. Continue reading Clear Channel-Warner Deal Underlines Digital Licensing Issues

Twitter announced this week that it has acquired mobile advertising firm MoPub, which enables mobile application publishers to manage inventory and leverage advertising such as direct ads, house ads, ad network and real-time bidding through the MoPub Marketplace exchange. The deal, worth an estimated $350 million, can be viewed as Twitter’s latest effort to increase revenue prior to its much-anticipated initial public offering, expected sometime next year. Continue reading Following Trendrr Deal, Twitter Acquires Mobile Ad Firm MoPub

Facebook has again decided to postpone the unveiling of its video ad program. The 15-second ad slots, reportedly priced from $1 million to roughly $2.4 million, are expected to target specific demographics of the Facebook userbase. Although the program was initially scheduled to launch in the first half of the year, the unveiling was eventually pushed to the summer, and then October. With the most recent delay, the company has not provided a new launch timeframe. Continue reading Facebook Decides to Push Back Launch for Video Ad Program

Snapchat CEO Evan Spiegel recently announced that the company’s messaging app is processing more than 350 million snaps a day, which is an increase from 200 million in June. The popularity of the app stems from the fact that one can send pictures that are instantly deleted after being opened. Facebook’s Poke app may have been a potential threat to Snapchat, but while the Poke app has lost popularity, Snapchat is number 12 among Apple’s free apps. Continue reading Snapchat Boasts 350 Million Snaps Per Day, Looks to Expand

Since March, Emily White has been leading a team to develop a paid advertising program for Instagram. The photo-sharing service has been ad-free since the start, and may risk losing users when it adopts advertisements, especially from its large, young user base. White is working to establish relationships with brands, and to expand Instagram as a brand marketing platform. Yet it is unclear how advertisers and brands will pay for a service they use for free. Continue reading Instagram to Begin Experimenting with Advertising Service

Facebook recently announced two new API tools for TV networks and news outlets to access its user data, offering measurements such as the number of statuses mentioning certain celebrities or which gender is interested in a specific news story. The APIs will give TV networks and news media more insight into their audience and programming. The features, Public Feed API and Keyword Insights API, are being offered to CNN, NBC, Sky TV, BuzzFeed, The Guardian, Slate and social media analytics firm Mass Relevance. Continue reading Facebook Offers User Data to TV Networks and News Outlets

When marketers discuss social TV and growing trends involving second screens, they are often thinking Twitter, which has become synonymous with the sharing of TV-related content. Last week we reported that Twitter had acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Understanding social TV is rapidly becoming vital to marketers. Earlier this year, Twitter purchased social analytics firm Bluefin Labs, and Nielsen acquired SocialGuide. Continue reading Despite Growing Competition, Twitter Leads Social TV Wave

The Acxiom Corporation, a marketing technology firm based in Little Rock, Arkansas, announced on Wednesday a new website that will offer consumers a chance to view some of the data that the company has collected about them. While the site is a step toward addressing the government’s push for increased transparency from the data brokerage industry, critics believe it actually presents a rather sanitized look at data mining and marketing. Continue reading Transparency: Acxiom Shows Consumers What Data it Collects