YouTube Expanding Live Streaming Capabilities to All Users

YouTube is expanding its live streaming capabilities to all YouTube channels and now includes the option to launch a Google+ Hangout On Air. The launch began with a test period of a handful of users and YouTube partners, followed by a period including users with a certain number of subscribers. Now users with a verified account in good standing will see this feature available in the next few weeks. Users should also expect to experience a boost to their Google+ pages. Continue reading YouTube Expanding Live Streaming Capabilities to All Users

Streaming Music Services Struggle to Recruit Paid Subscribers

Similar to how CD sales gave way to download sales, digital downloads are now giving way to on-demand music streaming. But despite their surging popularity, streaming services such as Pandora and Spotify are having a difficult time getting their listeners to pay for subscriptions. The overwhelming majority of subscribers would rather put up with ads for the free version than shell out money for unlimited, uninterrupted music. Continue reading Streaming Music Services Struggle to Recruit Paid Subscribers

Twitter Runs Location Sharing Experiment with Nearby Feature

Twitter is testing a new timeline for its mobile app based on location, called “Nearby,” which shows users recent tweets that originated in the user’s vicinity. The Nearby feature has occasionally appeared on the smartphones of users who allow the service to use their location (users can also opt out of location sharing). Twitter has yet to comment on the feature, which some suggest could be attractive to advertisers, but says it experiments regularly to provide a better user experience. Continue reading Twitter Runs Location Sharing Experiment with Nearby Feature

YouTube Expected to Earn $5.6 Billion in Revenue for 2013

Google-owned YouTube reached an impressive milestone when it passed the one billion user mark earlier this year. Now the popular online video service is poised to achieve another milestone by crossing the five billion dollar mark. According to recent estimates by eMarketer, YouTube is expected to generate $5.6 billion in gross revenue for 2013, up 51 percent from last year. That figure would represent 11 percent of Google’s total advertising revenues. Continue reading YouTube Expected to Earn $5.6 Billion in Revenue for 2013

Tumblr Launches Beta Advertising Model with Sponsored Posts

Yahoo is testing sponsored posts within Tumblr’s mobile apps, featuring ads from Sony Pictures and 20th Century Fox. The studios aim to generate buzz for movie releases, while Yahoo is hoping to monetize its 300+ million users. The sponsored posts will appear in a list of Tumblr’s most popular blogs under the “Explore” tab, linking to the blogs dedicated to the respective films. Other advertisers include TBS, Delta Air Lines and Calvin Klein. Continue reading Tumblr Launches Beta Advertising Model with Sponsored Posts

New Sensor Technologies Have Untapped Potential in Retail

Embedded sensor technology has proven to be useful in a number of markets, but some are saying it can revolutionize the retail experience for both companies and consumers if used to its full potential. Though online retail is booming in popularity, many transactions still take place inside physical stores, often with the aid of a mobile device. By linking up those factors, shoppers’ experiences will be more productive, and companies will benefit with greater profits. Continue reading New Sensor Technologies Have Untapped Potential in Retail

Amazon Opens Pop-Up Stores to Market Tablets and E-Readers

Seattle-based Amazon is promoting Kindle tablets and e-readers in a pop-up shop in a San Francisco mall, providing a glimpse at what the online retailer could look like in a physical space. Amazon is also offering devices, branded covers and power adapters via vending machines. While Amazon has been expected by some to follow Apple and Microsoft in opening brick-and-mortar storefronts, the company said it has no immediate plans to do so. Continue reading Amazon Opens Pop-Up Stores to Market Tablets and E-Readers

Holiday Shopping Takes a Mobile Turn, Companies Respond

Cyber Monday, one of the busiest online commerce days of the year, is now extending to the rest of the holiday season. Consumers are no longer waiting until the Monday after Thanksgiving to surf the Web for deals. Rather, utilizing their tablets and smartphones, consumers are shopping online for a longer stretch. This is forcing companies like Amazon and eBay to compete with retailers to attract online buyers both before and after Cyber Monday. Continue reading Holiday Shopping Takes a Mobile Turn, Companies Respond

Polyvore Drives More Social Traffic Than Pinterest and Twitter

“Discover, shop, and express your style” is the slogan for Polyvore, an online global community that has created over 80 million collage-like “sets,” designed to give everyone a voice in shaping trends and influencing purchases. While it may not be a household name yet, the social network drives disproportionate amounts of social revenue. At 20 percent, it drives more social traffic than Pinterest (15 percent) and four times that of Twitter (5 percent). Continue reading Polyvore Drives More Social Traffic Than Pinterest and Twitter

Bravo Uses New Facebook API to Enhance User Engagement

Bravo is one of the first networks to make use of Facebook’s new Keyword Insights API. Scanning private posts of the social networking site’s 100 million-plus users, Bravo is taking advantage of the feature — introduced in September — by running keyword searches during new episodes of the “Real Housewives” TV shows and using the data for social engagement during reruns. The reruns are referred to as the “social edition” versions, which include tweets and comments from the stars. Continue reading Bravo Uses New Facebook API to Enhance User Engagement

Fake Twitter Accounts Boost Individuals and Trending Topics

Twitter estimates the percentage of its accounts that are fake is less than 5 percent, but some independent researchers think that number is closer to 9 percent. Fake accounts are a big market for those looking to boost their popularity and influence on Twitter, despite efforts by the social networking site to weed out the imposters. One man who manages 10,000 robot accounts for roughly 50 clients offers a glimpse into the market. Continue reading Fake Twitter Accounts Boost Individuals and Trending Topics

Upworthy.com Partners with Gates Foundation on Global Issues

News aggregator Upworthy is rapidly becoming a viral hit machine for progressive online content. Its staff searches for “stuff that matters,” composes multiple related headlines to test the waters, and selects the top performers, which it then promotes via social media. The simple model is reaping impressive results, surpassing 50 million unique visitors in October. Now the company is launching a global health and poverty section backed by the Bill & Melinda Gates Foundation. Continue reading Upworthy.com Partners with Gates Foundation on Global Issues

Twitter Providing TV Suggestions Based on its User Activity

Twitter is intent on becoming like a social TV guide for its users, and the newest phase of that strategy can be seen in the platform’s latest app update. Now, in the corner of the screen, Twitter promotes television shows to users based on how active those users are. The idea is to drive traffic to TV programs. Down the line this kind of marketing will likely be monetized, but it needs to be done in a way that current and new users understand and do not find annoying. Continue reading Twitter Providing TV Suggestions Based on its User Activity

Rivalry Between Facebook and Newcomer Snapchat Heats Up

Snapchat users are sending approximately 400 million ‘snaps’ per day, whereas Facebook users are uploading about 350 million photos each day and Instagram users are uploading roughly 55 million photos daily. Snapchat’s 400 million snaps account for both video and photo messages, but it is likely that Snapchat surpasses Facebook on photo volume alone. While some question the validity of Snapchat’s numbers, the company reported 350 million snaps daily in September, up from 200 million in June. Continue reading Rivalry Between Facebook and Newcomer Snapchat Heats Up

Google Unveils New Prepaid Debit Card Using Google Wallet

Google is now offering a prepaid debit card that can be used in stores and at ATMs. Using Google Wallet, consumers will be able to access funds just like they would with a regular debit card. The Wallet Card will be accepted wherever MasterCard is accepted, and is free without any monthly fees. The card will also provide Google with consumer information like what was purchased and for how much — even the name and address of the consumer would be recorded. Continue reading Google Unveils New Prepaid Debit Card Using Google Wallet