Meta Platforms is adjusting Facebook’s algorithms to offer more discovery and personalization features, according to the company. Users will now automatically land on a Home tab instead of the old News Feed. A revamped Feed will emphasize videos, photos and algorithmically curated posts. While observers have been quick to label the change yet another attempt to chase TikTok’s addictive, influencer-driven feed, Meta assures users this doesn’t mean goodbye to friends and family. “You can curate a Favorites list of the friends and Pages you care about most and filter their content in this new tab,” the company says. Continue reading New Facebook and Instagram Updates Mimic TikTok’s Model

Facebook’s photo- and video-sharing app Instagram is implementing a creator marketplace test on an invitation-only basis to brands active in the United States. Brands invited to participate in this early phase can use the Meta Business Suite of tools to filter creators by age, gender, interests and number of followers. They’ll also be able to filter based on the demographics of a creator’s engaged audience. Announced last year, the Instagram creator marketplace is designed to facilitate connections between brands and the creators they may find it useful to connect with regarding partnerships and marketing campaigns. Continue reading Instagram Rolls Out Invitation-Only Creator Marketplace Test

Meta Platforms is testing a new tool called Instagram Live Producer, designed to help creators achieve a more professional look from their desktops using streaming software, with initial support for Streamlabs, OBS Studio and StreamYard. The company says this new integration “opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics,” and is currently only available to “a small group of partners.” Previously, creators could only broadcast live video on Instagram Live from smartphones. Instagram Live Producer enables functionality more like Twitch or YouTube. Continue reading Instagram Targets a Pro Broadcast Look with ‘Live Producer’

Meta Platforms is preparing for a steep economic downturn that CEO Mark Zuckerberg is trying to get in front of by cutting costs and refocusing priorities. Engineering hires will be cut by 30 percent this year, with fewer than 7,000 additions as opposed to the original target of 10,000. The pivot comes at a time when Meta is seeking to expand on several fronts. The company reportedly needs to increase by fivefold the computing power of its data centers in order to accommodate the artificial intelligence technology that will be necessary to support its new “discovery” push.  Continue reading Meta Plans Hiring Cuts as It Gears Up for ‘Fierce Headwinds’

Meta Platforms is facing a backlash based on the fees it is charging virtual reality developers for access to its Meta Quest Store, which uses a financial model similar to that of leading mobile app stores. The Meta Quest Store supports the leading consumer market VR headset, the Quest 2, and reportedly demands 30 percent from digital purchases and anywhere from 15 percent to 30 percent on subscription sales, which is comparable to Apple and Android store fees. Because Meta CEO Mark Zuckerberg previously criticized those companies’ fee structures, he’s being labeled a hypocrite by those opposing the charges. Continue reading Developers Criticize Meta Platforms for Costly VR App Fees

Meta Platforms is expanding the scope of its Instagram Reels APIs for developers. The move follows Meta CEO Mark Zuckerberg’s comment that the Reels short-form video feature “is our fastest growing content format by far” in a February blog post that announced the global rollout of Facebook Reels. In its Q1 earnings report, Meta said that the Reels feature accounts for more than 20 percent of user time on Instagram. Meta is now making Instagram Reels APIs available to third-party platforms, increasing the options for brands that post Instagram Reels to their accounts. Continue reading Meta Implements Broad Rollout of Reels APIs for Developers

Researchers from Meta Platforms’ Reality Labs and the University of Texas at Austin have developed audio tools that Meta CEO Mark Zuckerberg says will deliver a more realistic metaverse experience. Among the new tools is a visual acoustic matching model called AViTAR that adapts any audio clip to a chosen environment using a photograph, not advanced geometry, to create a simulation. Also in the pipeline is the Visually-Informed Dereverberation mode (VIDA), which will “remove reverberation,” isolating source sounds for a fully immersive effect. Continue reading Meta Releases Trio of New Spatial Audio Tools to Developers

Meta Platforms is sweetening the pot for creators on Facebook and Instagram by deferring revenue sharing to 2024 and allowing paying subscribers on other platforms access to subscriber-only Facebook Groups. Meta CEO Mark Zuckerberg says Meta is testing an Instagram destination creators can use to get discovered and paid for content. Meta will also be opening its Reels bonus program to more Facebook users and letting a wider range of creators participate in Facebook’s Stars tipping feature. The company is also expanding last month’s Instagram NFT test as eBay announces purchase of the KnownOrigin NFT marketplace. Continue reading Meta Touts Creator Monetization Tools and NFT Collectibles

With Apple expected to announce an AR/VR headset by year’s end, Meta Platforms CEO Mark Zuckerberg is wasting no time trying to saturate the market with Meta Quest 2 games and gear, while priming the pump for the Meta Quest Pro, which some say may debut as early as this fall. June has seen a summer sale of up to 40 percent off on 60 Quest 2 games. And last week, Zuckerberg mounted a shock and awe offensive, previewing several early prototypes, including the Holocake 2 — Meta’s lightest, thinnest VR headset, which plays PC virtual reality games. Continue reading Meta Teases Headset Prototypes from VR Development Lab

YouTube is stepping up to fill what it perceives as a short-form video void in India, with a population of one billion, which is facing a ban on Bytedance’s popular video app TikTok. One New York-based creator says 80 percent of his views from a recent viral video short came from India, and YouTube, a division of Alphabet’s Google, is parlaying such information to take on short-form video phenom TikTok globally as video clips become the new battlefield for social media dominance. “There is a long game here,” said Todd Sherman, YouTube Shorts director of product management. “I think short-form video is here to stay.” Continue reading YouTube Gains on TikTok as Top Choice for Short-Form Vid

Facebook is trying to make its feed operate more like TikTok’s, according to recent reports that indicate the company recently directed employees to adjust the platform’s algorithms to prioritize popular posts, regardless of their source, over its traditional approach of serving posts from friends or accounts followed. Parent company Meta Platforms is also said to be reuniting Facebook with the Messenger app in order to align its message functionality with that of TikTok. Combined with an increased emphasis on short-form video with Reels on Facebook and Instagram, the changes reflect TikTok’s threat to Meta’s social media dominance. Continue reading Facebook Adjusts Algorithms, Messenger, to Take on TikTok

Sheryl Sandberg announced that she will be resigning from her 14-year tenure as the chief operating officer of Meta Platforms, the company formerly known as Facebook. She will be replaced by Meta’s chief growth officer Javier Olivan and maintain a seat on the company’s board of directors. Sandberg will work with Meta CEO Mark Zuckerberg to transition out of her role as COO and officially step down this fall. Recognized by Zuckerberg and others as the primary architect of Facebook’s advertising business, Baird analyst Colin Sebastian said Sandberg developed “one of the strongest business models in the digital economy.” Continue reading Sheryl Sandberg Is Stepping Down as COO of Meta Platforms

WhatsApp is now offering commercial services to businesses that want the global messaging app, which now has more than a billion users. The WhatsApp Cloud API lets companies build their own WhatsApp dashboard to chat with customers. WhatsApp was purchased by Facebook, now Meta Platforms, in 2014 for a reported $22 billion, and this expansion is the company’s first serious attempt to monetize the platform. Speaking at a “Conversations” live event last week, Meta CEO Mark Zuckerberg said the new WhatsApp Cloud API was for businesses “big and small.” Continue reading Meta Launches WhatsApp Cloud API for Business, Enterprise

Meta Platforms’ stock price jumped 18 percent Wednesday on Q1 results that while not great were better than expected. Revenue was up 7 percent, to $27.9 billion, the most listless growth rate since Facebook’s May 2012 IPO. Reality Labs, the division driving the company’s metaverse ambitions, beat analysts’ expectations with revenue of $695 million, but the unit lost about $3 billion. Reality Labs is a large investment in a next-generation platform “comparable in value to the leading mobile platforms today,” Meta CEO Mark Zuckerberg said. Continue reading Lowered Expectations Drive Meta Stock Rise on Q1 Earnings

WhatsApp is adding tools so groups of users can come together en masse for private conversations. Called Communities, the feature will enable separate groups to unite under one conversational umbrella supervised by an administrator. Community members will be able to receive updates sent to the entire Community and easily organize smaller discussion groups on topics of specific interest. Rolling out in the coming weeks, Communities will contain powerful admin capabilities, including announcement messages sent to everyone as well as filtering controls that target subgroups. Communities will have the end-to-end encryption of all private WhatsApp conversations.  Continue reading WhatsApp to Introduce Admin-Controlled Community Chats