By
Paula ParisiOctober 30, 2024
Apple has revealed the new iMac, which features an M4 chip and Apple Intelligence in an ultra-thin case. Refreshed versions of all three MacBook Pros are also powered by M4 Pro and M4 Max chips. With the M4, the new iMac performs “up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1.1,” Apple says, adding that the neural engine in the M4 makes “iMac the world’s best all-in-one for AI,” with bespoke Apple Intelligence. Apple released iOS 18.1, which also includes Apple Intelligence features, among them writing and summary tools and a “more natural and conversational Siri.” Continue reading Apple Ships iOS 18.1 with New Siri, Debuts iMac with M4 Chip
By
Paula ParisiJanuary 23, 2023
Apple has announced new 14- and 16-inch iterations of its MacBook Pro laptops, featuring Apple’s next-generation silicon. The M2 Pro and M2 Max chips turn the MacBook Pro into a portable workstation, able to tackle demanding tasks like effects rendering and color grading. Apple is promising up to 22 hours of battery life, the most ever in a Mac. The smaller model starts at $1,999, while entry level for the 16-inch is $2,499. Pre-orders began last week and delivery starts tomorrow. Apple is also releasing an updated Mac mini with M2 ($599) or M2 Pro ($1,299) chips. Continue reading Apple Debuts MacBook Pros with M2 Pro and M2 Max Chips
By
Debra KaufmanFebruary 23, 2021
Apple unveiled its annual Platform Security Guide, now 200 pages, which provides the first-ever detailed documentation of its new M1 chips. The company is known for being reticent to release much in-depth technical information as part of its “security through obscurity” strategy to fend off hackers. However, this latest edition of the guide offers “significantly expanded information,” including details about the secure enclave and other software features and is designed to enable customers use the technology’s defense attributes. Continue reading Apple Reveals Platform Security Guide with Info on M1 Chip
By
Debra KaufmanDecember 14, 2020
Apple has begun building its own cellular modem for smartphones, to replace those now purchased from Qualcomm, according to Apple senior vice president of hardware technologies Johny Srouji. He added that it is one of the few wireless chips that Apple designs, along with the W-series in the Apple Watch and U1 Ultra Wideband (UWB) chip in the iPhone. In addition to reducing costs, moving the modem in-house could eventually lead to cellular connectivity becoming a standard feature for the iPad, Apple Watch and other devices. Continue reading Apple Begins Working on Its Own Cellular Modem for Devices
By
Debra KaufmanNovember 12, 2020
Apple unveiled a new M1 microchip, designed in-house, which chief executive Tim Cook said is “by far the most powerful chip that we have ever created.” Aimed at offering faster performance and longer battery life, the company said that the M1 integrated into the new super-thin MacBook Air (priced starting at $999) will run 3.5 times faster than the past generation. Without a fan, the device will run silently. The M1 will also be installed in a 13-inch MacBook Pro, starting at $1,299, and the Mac mini, starting at $699. Continue reading The New Mac Lineup Touts Apple’s Own Powerful M1 Chips
By
Rob ScottOctober 31, 2018
Apple hosted its latest product keynote event in Brooklyn, New York yesterday. The company introduced its “most creative products” — specifically, a new iPad Pro, MacBook Air and Mac mini. As expected, Apple introduced a redesigned iPad Pro with slimmer edges, a USB-C port, Face ID (and no home button), and more powerful specs. The 11-inch model starts at $799 and the 12.9-inch version at $999. The new MacBook Air with high-resolution Retina display (starting at $1199) is 50 percent narrower than its predecessor, 17 percent smaller, and 10 percent thinner. Made from recycled aluminum, it’s also slightly less than 10 percent lighter. Continue reading Apple Targets Creative Professionals with Its New Devices
By
Rob ScottAugust 22, 2018
Apple is planning to release a new low-cost MacBook laptop later this year that features a high-resolution 13-inch Retina display. The laptop will reportedly look much like the MacBook Air but with thinner bezels. Apple will target consumers looking for an affordable laptop and schools that purchase computers in bulk. The company is also expected to introduce a professional-focused upgrade to its Mac mini desktop, the macOS Mojave operating system, three new iPhones, Apple Watches with larger screens, and new versions of the iPad Pro tablet. Continue reading Apple to Unveil New MacBook and Other Hardware This Year