SiriusXM will roll out a redesigned app and new logo to North America subscribers beginning on December 14, the company announced at its Next Generation event in New York City for industry and press. Along with the new look, the company will debut an updated pricing structure that includes a $9.99 per month Streaming All Access plan aimed at “a new generation of SiriusXM listeners,” the company explained. The new SiriusXM app will first be available in Apple’s App Store, Google Play, and on Amazon Fire devices, with additional platforms and features to come in early 2024. Continue reading SiriusXM Updates Streaming App, Introduces Budget Pricing

OpenAI has released the DALL-E 3 generative AI imaging platform in research preview. The latest iteration features more safety options and integrates with OpenAI’s ChatGPT, currently driven by the now seasoned large language model GPT-4. That is the ChatGPT version to which Plus subscribers and enterprise customers have access — the same who will be able to preview DALL-E 3. The free chatbot is built around GPT-3.5. OpenAI says GPT-4 makes for better contextual understanding by DALL-E, which even in version 2 evidenced some glaring comprehension glitches. Continue reading OpenAI’s Latest Version of DALL-E Integrates with ChatGPT

Elon Musk has begun rebranding Twitter as X with a simple black letter X-ing out the iconic blue bird logo. The reaction has been mixed so far. Some say it conjures cool, as in “X marks the spot,” while others suggest it evokes a corporate industrial “Big Brother” that could negatively impact the successful brand. Whether it will help Musk and CEO Linda Yaccarino monetize the social service remains to be seen, but it definitely marks a clean break from a colorful past. On Monday, at Twitter’s San Francisco headquarters, feathered features like the company logo that once lorded over the cafeteria were removed, and stylized X logos were projected. Continue reading Twitter Rebrands as ‘X’ in Next Step Toward ‘Everything App’

Warner’s pay-TV network Turner Classic Movies (TCM) is unveiling a new logo, colorful on-air promos, new sets for Ben Mankiewicz and other hosts, new openings for shows including “The Essentials” and “Noir Alley,” and new branding that explores the interplay between past and present cinema. The aesthetics update will not change the vintage movie collection but intends to “help the cable channel stay relevant and reach a wider audience.” TCM executives are also weighing the future of a linear cable channel in a growing streaming media ecosystem. Continue reading Turner Classic Movies Promotes Logo and Content Makeover

For the first time ever, the MTV Video Music Awards will take place in Newark, New Jersey. With the new location comes a new video strategy courtesy of a partnership with Twitter, announced at the social media company’s Digital Content NewFronts event on Monday. When viewers tune into the VMAs in late August of this year, they’ll be greeted by the Stan Cam — a live and interactive viewing experience through which they can vote on the feeds they most want to see, giving them access to celebrities and behind-the-scenes footage. Continue reading MTV VMAs, Twitter Team Up For Fan-Controlled Streaming

Roku debuted its Roku Whole Home Entertainment Licensing Program, which will partner with original equipment manufacturing (OEM) partners to integrate voice search and other entertainment-related features into smart soundbars and speakers. The options for the new licensing program includes Roku Connect, a free program for its OEM partners that will enable them to build high-end wireless speakers that both connect to the Roku ecosystem and synchronize multi-rooms. A logo will identify the speakers as part of the program. Continue reading CES 2018: Roku Debuts Licensing Program with OEM Partners

Oculus is joining with a number of hardware partners — including Alienware, AMD, Asus, Dell, Intel and Nvidia — to introduce “Oculus Ready” PC systems optimized for the Rift. Starting at price points under $1,000, PCs featuring the certification are expected to hit the market next year and could be a major step toward the consumer adoption of virtual reality. Oculus CEO Brendan Iribe previously hinted that a complete Rift system, including a PC, would run about $1,500. Founder Palmer Luckey recently added that the Rift headset alone will cost more than the $350 developer kit. Continue reading Hardware Partners to Introduce “Oculus Ready” Certified PCs

When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

Netflix is making good on its promise to compete directly with movie theaters now that it’s in final negotiations for the exclusive rights to a Sundance Film Festival documentary. The film, “The Square,” is about the Egyptian revolution and will be released through Netflix. It could make Netflix an Oscar contender, just a short while after its success at the Emmys with “House of Cards.” According to one source, this will be the first of many films to be released first on Netflix. Continue reading Netflix Plans to Release Sundance Award-Winning Documentary