SiriusXM Updates Streaming App, Introduces Budget Pricing

SiriusXM will roll out a redesigned app and new logo to North America subscribers beginning on December 14, the company announced at its Next Generation event in New York City for industry and press. Along with the new look, the company will debut an updated pricing structure that includes a $9.99 per month Streaming All Access plan aimed at “a new generation of SiriusXM listeners,” the company explained. The new SiriusXM app will first be available in Apple’s App Store, Google Play, and on Amazon Fire devices, with additional platforms and features to come in early 2024.

Listeners can expect “a more personalized, easy-to-use, lean-back streaming experience that puts discovery at the forefront,” according to the music and talk platform. SiriusXM CEO Jennifer Witz in a news announcement called the launch “a new era of innovation,” adding this “is just the beginning” of an improved listener experience “on the go, in the car, and wherever they choose to tune in.”

The move “is designed to integrate the company’s three business: its flagship satellite service SiriusXM, the music streamer Pandora, and its growing network of podcasts,” writes The Verge, noting “the company acquired Pandora and Stitcher over the past five years, but it largely kept them as distinct entities.”

SiriusXM is also adding a new price point with the $9.99 per month Streaming All Access plan. “Currently, the company’s all-inclusive streaming-only plan costs $10.99 per month,” Variety reports.

To coincide with the rebranding and new app, SiriusXM is “introducing new guest DJ channel takeovers from over 160 top artists and bands, including Olivia Rodrigo, Cardi B, Alice Cooper, Luke Combs and Maren Morris,” notes Variety.

The company has also launched a new online store to fuel fan passions, with plans to offer “limited releases, host favorites, signed items, and more,” the company said in an investor announcement.

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