Deloitte Predicts 5G Will Spark Boom of Smart Home Devices

A new Deloitte study, “Connectivity and Mobile Trends Survey,” found that current U.S. households own “an average of 11 connected devices, including seven with screens to view content.” Deloitte vice-chair/U.S. telecom and media and entertainment leader Kevin Westcott declared that, after AT&T, T-Mobile and Verizon roll out 5G, we’ll see “a significant increase in connected devices.” The study further found that 67 percent of consumers plan to upgrade to 5G-compatible smartphones when they become available. Continue reading Deloitte Predicts 5G Will Spark Boom of Smart Home Devices

YouTube Unveils Tools to Create Hundreds of Ads From One

Just in advance of Advertising Week, YouTube is debuting new advertising tools based on Ipsos research that people who watch online video ads are four times more likely to pay attention than to TV ads. The research also showed that promos played on YouTube garner twice as much attention as other social platforms. YouTube added new targeting options to its Custom Affinity Audiences tool, introduced in January. The targeting options, in addition to search, include downloaded apps or real locations customers have visited. Continue reading YouTube Unveils Tools to Create Hundreds of Ads From One

Most Americans Support Net Neutrality, Online Protest Slated

Amazon, Etsy, Kickstarter, Mozilla, Reddit and Y Combinator are planning a “day of action” to oppose the FCC’s plan to undo net neutrality. On July 12, the companies plan to change their websites in various ways to raise awareness of the current efforts to repeal net neutrality, which prohibits ISPs from blocking or slowing websites or charging fees to display content. A recent poll showed that a large percentage of Americans, across all political affiliations, support net neutrality and question the government’s ability to protect Internet access. Continue reading Most Americans Support Net Neutrality, Online Protest Slated

Hollywood & Media: No One Owns Customers, Metadata Rules

The argument over who owns customers is over. “The customer will own himself more than ever,” says Ipsos executive Jake Dorn. “Who will own the data/metadata and who will make it actual? That’ll have a huge impact on the experience we see in the future.” TiVo executive Evan Young agrees. “We see people rebelling,” he says. “They’re shifting their habits to the media that suits their need, dropping on and off [outlets].” ICM’s Jonathan Perelman adds, “the consumer doesn’t care where it is or how it’s been made.” Continue reading Hollywood & Media: No One Owns Customers, Metadata Rules

Movie Trailers Popular on YouTube, Mobile Viewing on the Rise

According to an Ipsos study commissioned by Google, younger moviegoers are more inclined to watch movie trailers on YouTube than on television. While 54 percent of respondents age 13-24 indicated they are more likely to watch trailers via YouTube, an impressive 65 percent said that trailers they watch on YouTube will influence what films they end up seeing in theaters. In addition, a related study from Google and Millward Brown Digital found that 81 percent of moviegoers age 18-64 who watch movie trailers online turn to YouTube as well. Continue reading Movie Trailers Popular on YouTube, Mobile Viewing on the Rise

Yahoo Hosting Lucrative Daily and One-Week Fantasy Sports

Yahoo now hosts daily and one-week fantasy sports games, one of the most popular activities on the Internet, with an estimated 57 million fans in the U.S. and Canada. Yahoo, similar to other online destinations, has long hosted season-long fantasy sports but the daily segment has grown rapidly in the last two years. Yahoo stands to make hundreds of millions in new revenue, say analysts. Two companies dominate the category: FanDuel and DraftKings, which are now drawing interest from big name investors. Continue reading Yahoo Hosting Lucrative Daily and One-Week Fantasy Sports

Initial Projections Suggest Apple Watch is Beating Expectations

Apple Watch may have surpassed global pre-orders of 2.3 million units last week, according to unofficial figures from KGI Securities analyst Ming-Chi Kuo. The most popular model is the Apple Watch Sport says Kuo, who has an impressive record of predicting sales of Apple devices. If the figures are accurate, they almost double the 1.25-1.5 million in sales projected for the first weekend. Meanwhile, Apple is introducing workshops called ‘Apple Watch Basics’ at its Apple Store locations to show consumers how to use the new wearable. Continue reading Initial Projections Suggest Apple Watch is Beating Expectations

Sony and Microsoft Target Gamers and More with New Consoles

Sony and Microsoft, the gaming industry’s two leading console makers, are preparing to go head-to-head this holiday season with new game consoles that also serve as media entertainment hubs. According to a Reuters/Ipsos poll, more American shoppers are leaning toward purchasing Sony’s PlayStation 4 over Microsoft’s Xbox One. In response to their interest in dedicated game devices, 26 percent of respondents indicated they are likely to purchase the new PS4, while 15 percent chose the Xbox One. Continue reading Sony and Microsoft Target Gamers and More with New Consoles