Whistleblower Frances Haugen said on “60 Minutes” Sunday night that Facebook was cognizant of problems with apps, including Instagram, that allowed misinformation to be spread and caused societal harm, especially among young girls. Haugen revealed on the CBS news show to be the source of documents leaked to The Wall Street Journal that led to congressional inquiry. She also filed eight complaints with the Securities and Exchange Commission alleging Facebook hid research from investors and the public. The former product manager worked for nearly two years on the civic integrity team before exiting the social network in May. Continue reading Whistleblower Contends Facebook Values Profits Over Safety

TikTok feted brands and agencies with its premiere TikTok World event. The virtual presentation introduced new features designed to help advertisers become adept at leveraging TikTok’s creators, content and community. Despite its sizzle and viewership, TikTok lags behind other social media companies in terms of ad revenue. TikTok began accepting ads about a year ago and generates roughly $1.3 billion annually in U.S. ad sales. Compare that to the $5.5 billion Statista predicts for YouTube this year, or eMarketer’s $48 billion assessment for Facebook and Instagram, $2.6 billion for LinkedIn and $2.2 billion for Twitter. Continue reading TikTok Introduces New Strategies, Tools to Attract Advertisers

A third of U.S. adults continue to get their news regularly from Facebook, though the number has declined from 36 percent in 2020 to 31 percent in 2021. This reduction marks an overall drop in the number of Americans who say they get their news from any social media source — a figure that dropped by 5 percentage points year-over-year (from 53 percent in 2020 to just under 48 percent this year). TikTok was the only major platform to gain during this period. The general decline comes as social media companies face criticism for not doing enough to stem the flow of misinformation on their platforms, Pew Research notes. Continue reading Top Social Platforms Losing Some Traction as News Sources

Facing a Congressional hearing on the potential harmful effects of Instagram on teenage girls, Facebook announced it is pausing work on Instagram Kids, intended for children 13 and under. Facebook says it still plans to build a more age-appropriate Instagram but is holding off in the face of what has become a public relations crisis for the company. “This will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today,” explained Instagram head Adam Mosseri. Continue reading Facebook Hits Pause on Instagram App for Users 13 & Under

After analyzing hundreds of social media ad campaigns by the top streaming ad platforms, BrandTotal has found that Disney+ is leading in paid share-of-voice, with 30 percent of all impressions. HBO Max is next with 23 percent, with Hulu in third place at 21 percent. The top-five included Peacock with 16 percent and Paramount+ at 7 percent. Meanwhile, the report found Apple TV+ and Netflix to be the least active social media advertisers, with 2 percent and 1 percent, respectively. BrandTotal’s report — Social Intelligence Competitive Snapshot: The Streaming Wars — analyzed paid social advertising campaigns over 90 days beginning June 23, 2021. Continue reading Disney+ Leverages Social Platforms to Draw Streaming Subs

Facebook’s semi-independent Oversight Board is scrutinizing the company’s XCheck (or cross-check) system, which permits famous or powerful users to be held to more lenient behavior rules than other users. The inquiry, which calls out “apparent inconsistencies” in the social media firm’s decision-making, follows an investigative report by The Wall Street Journal. XCheck was initially designed as a quality control system for sanctions against high-profile users, including celebrities, politicians and journalists. It eventually grew to encompass millions of accounts, some of whom were “whitelisted,” which rendered them immune from disciplinary actions. Continue reading XCheck System Is Scrutinized by Facebook Oversight Board

The clout of social media in traditional entertainment is recognized with coverage in The Wall Street Journal, which reports Netflix paid 20-year-old TikTok star Addison Rae more than $20 million as a lead in the romantic comedy “He’s All That,” the top U.S. performer on the streaming service upon its August premiere. A documentary series featuring TikTok’s Charli D’Amelio launched on Disney’s Hulu service this month, while producer Brent Montgomery, with credits including reality TV hits such as “Duck Dynasty” and “Pawn Stars” has sold Netflix “The Hype House,” about influencer roomies. Continue reading Hollywood Is Hiring Social Media Stars for Film and Television

The Walt Disney Company is formalizing its efforts to leverage the power of social media influencers under a new program called the Disney Creators Lab. The initiative launches with 20 diverse influencers who have already established credibility with Disney by posting content related to the company on platforms including TikTok, Instagram and YouTube. Disney says that while there is no direct financial remuneration involved, the program will help influencers improve their skills and expand opportunities. Participants will be enrolled in weekly online Disney courses imparting techniques to promote social media more effectively. Continue reading Disney’s Creators Lab Leverages Power of Social Influencers

Global consumer social app spending is expected to hit $17.2 billion by 2025, up from $6.78 billion in 2021, according to a study by San Francisco-based mobile analytics firm App Annie. That’s a 29 percent compound annual growth rate (CAGR) over five years — a brisk pace credited mainly to live streaming. By 2025, the lifetime total spend on social apps is expected to reach $78 billion, according to App Annie. Meanwhile, time spent using social media the globe over totaled a whopping 740 billion hours for the first half of 2021, with 548 billion hours devoted to live streaming. Continue reading Social App Spending Projected to Hit $17.2B Globally in 2025

Facebook and Luxottica Group’s luxury sunglass manufacturer Ray-Ban unveiled new smart glasses that enable the user to record via cameras hidden in the frame. The Ray-Ban glasses — priced at $299 — are based on the classic Wayfarer model, with the addition of a very small recording light, two 5-megapixel cameras, three microphones and four gigabytes of storage. The glasses, which will come in 20 style combinations and either clear or prescription lenses, are powered by Facebook technology. Both Facebook and Ray-Ban parent Luxottica stated that, “privacy is built into the product.” Continue reading Facebook and Ray-Ban Team Up on Next-Gen Smart Glasses

Microsoft announced it is acquiring Clipchamp, an in-browser video creation and editing app that can be used on everything from social clips destined for YouTube to promos and business presentations. Combining “the simplicity of a web app with the full computing power of a PC with graphics processing unit acceleration,” Microsoft says Clipchamp is a “natural fit” with the existing cloud-based productivity suite of Microsoft 365 for families, students and business. With a template-driven approach and wide variety of filters, Clipchamp is a prosumer tool that has garnered more than 17 million registered users since launching in 2013. Continue reading Microsoft Acquires Clipchamp as New Tool for Video Creators

In its first major ruling against social media giant Facebook, Irish authorities fined the company’s WhatsApp messaging service almost $270 million (225 million euros) under the General Data Protection Regulation (GDPR). Those authorities stated that WhatsApp was not transparent about how data collected by those using the app is shared with other Facebook properties, including Instagram. WhatsApp said it would appeal the decision. Since established three years ago, the GDPR has not resulted in any major fines or penalties for Facebook until now. Continue reading Ireland Slaps Facebook’s WhatsApp Service with GDPR Fine

TikTok is pushing out its Creator Marketplace API, which allows partner firms to optimize campaigns using first-party data and platform integration. The Creator Marketplace aggregates TikTok’s influencers, sharing basic stats that helps them connect with brands that can then mount, manage, measure and track campaigns within the app. The new API takes this to a new level with features including demographic filtering and real-time campaign tracking. Formally debuted in June 2020, Creator Marketplace aggregates TikTok influencers with at least 10,000 followers and 100,000 video views in the last 30 days. Continue reading TikTok Creator Marketplace Connects Brands and Influencers

TikTok has introduced in-app shopping for the first time in a deal with e-commerce platform Shopify. Previously, users could shop on TikTok only by clicking ads. The move is designed to more seamlessly leverage the influencers aggregated on the meme-friendly video service. Participating Shopify merchants can now trick-out their profiles with shopping tabs that link to products like clothing, makeup and household products featured in TikTok content. Shopify is currently piloting the program with merchants including Kylie Jenner and expects to offer the feature to all e-commerce partners this fall. Continue reading TikTok and Shopify Partner to Pilot In-App Shopping Feature

To promote its upcoming sci-fi thriller “Reminiscence,” Warner Bros. has teamed up with AI startup D-ID to create a website that allows anyone to upload a photo that turns it into a deepfake video sequence promoting the film. D-ID, which started out as developing technology to protect consumers against facial recognition, now uses that research to optimize deepfakes. D-ID chief executive Gil Perry stated that the company “built a very strong face engine” that enabled a deepfake to be created from a single photo. Continue reading Warner Bros. Teams with AI Startup to Create Custom Trailers