Dell EMC’s Burns Predicts Advance of Innovative Tech Trends

Dell EMC chief technology officer for media & entertainment Thomas Burns noted the “specific superpower” of natural disasters in driving change. “The entire industry experiences this all together and forces everyone to change at the same time,” he explained during yesterday’s Equinix/ETC webinar. “Although the tools may be lesser resolution, the talent and the viewers don’t mind. We have a free pass to experiment that we wouldn’t otherwise.” That observation, he said, is relevant to the changes the M&E industry is undergoing during the coronavirus pandemic. Continue reading Dell EMC’s Burns Predicts Advance of Innovative Tech Trends

HPA Tech Retreat: Evolving Security for Media & Entertainment

An increasing concern over content security was the subject of HBO/WarnerMedia productions and content security head Marc Zorn’s talk on “Why Traditional Information Security Doesn’t Fit in Most of Media & Entertainment.” “Film security was based on physical controls,” he said. “Post production began after photography, and threats were primarily from post onwards.” Once the workflow became digital, he added, threats to digital media looked like IT security, “from an IT security professional’s perspective.” Continue reading HPA Tech Retreat: Evolving Security for Media & Entertainment

HPA Tech Retreat: Immersive Audio Standards Ready For Use

Immersive audio standards are complete, said Sony Pictures Entertainment executive director of audio Brian Vessa, and now the task is to encourage widespread use. Immersive Audio Bitstream (IAB) is the interoperable system that allows one mix — the IAB DCP — to play back in multiple immersive sound systems in movie theaters. “For home entertainment, a single mix can be transcoded to multiple deliverables,” Vessa said. Most tentpole movies are already being mixed natively in immersive audio, he added. Continue reading HPA Tech Retreat: Immersive Audio Standards Ready For Use

HPA Tech Retreat: Latest From Academy Software Foundation

In 2018, the Academy of Motion Picture Arts and Sciences established the Academy Software Foundation, with the mission of increasing the “quality and quantity of open source contributions … [to] lower the barrier to entry for developing and using” it. Its genesis was a survey conducted by the AMPAS Science and Technology Council that found 84 percent of those in the media & entertainment industry used it — but had challenges. At HPA Tech Retreat, ASWF executive director David Morin updated the group’s activities. Continue reading HPA Tech Retreat: Latest From Academy Software Foundation

HPA Tech Retreat: Academy Color Encoding System Updates

Under the aegis of the Academy of Motion Picture Arts and Sciences, hundreds of motion picture and TV technologists created ACES (Academy Color Encoding System), a color management system to enable color decisions to be successfully retained throughout the workflow. Since ACES debuted in 2014, the system has achieved SMPTE standardization and continues to evolve, under the leadership of chair Annie Chang and vice chairs Rod Bogart and Joachim “JZ” Zell. Chang listed some recent updates found in ACES 1.2. Continue reading HPA Tech Retreat: Academy Color Encoding System Updates

HPA Tech Retreat: The DPP’s Report on Next Gen Production

The Digital Production Partnership (DPP) is a London-based media industry business network, with a membership of 400+ companies representing the entire content supply chain. Eighteen months ago, the DPP issued the Production Business Survey report, detailing the operations of 57 production companies vis-à-vis the cloud. What it found was discouraging, so the DPP set its sights on another survey on Next Generation Production. At the HPA Tech Retreat, managing director Mark Harrison presented the findings. Continue reading HPA Tech Retreat: The DPP’s Report on Next Gen Production

HPA Tech Retreat: ETC Outlines Adaptive Production Projects

ETC’s director of adaptive production Seth Levenson described the USC think tank’s array of projects under this umbrella, which include archiving, blockchain, and visual effects standards. The working group on archiving, co-chaired by Paramount Pictures senior vice president asset management Andrea Kalas, is developing best practices for cloud preservation. Levenson pointed to the white paper on “Guidelines for Digital Audio-Visual Assets in the Cloud,” which in part focused on fixity, or getting out the same assets that were uploaded. Continue reading HPA Tech Retreat: ETC Outlines Adaptive Production Projects

HPA Tech Retreat: MovieLabs 2030 Vision For Cloud’s Future

A half-day program focusing on the principles detailed in MovieLabs 2030 Vision white paper began with a look at the future of cloud fundamentals and workflows in the cloud. The conversation, moderated by ETC’s cloud lead Erik Weaver, featured representatives from cloud-native companies such as Cloudian and RStor as well as veterans in the storage arena Spectra Logic, StorageDNA and Quantum. Weaver asked the participants to detail the biggest hurdles to the widespread evolution to cloud-based solutions. Continue reading HPA Tech Retreat: MovieLabs 2030 Vision For Cloud’s Future

HPA Tech Retreat: Perceptual Difference Between 4K and 8K

Warner Bros. vice president of technology Michael Zink described the results of a test, conducted with several partners, to resolve questions about the impact of higher resolution displays with larger screen sizes on the user experience. The test did so by assessing the perceptibility of 4K vs. 8K on a consumer 8K TV displays at a typical viewing distance for various types of content. Partners included the ASC, with content from Pixar and Amazon Prime, and LG for its 88-inch 8K OLED TV display. Continue reading HPA Tech Retreat: Perceptual Difference Between 4K and 8K

HPA Tech Retreat: An Update to Compelling Copyright Issues

At the HPA Tech Retreat in Rancho Mirage, California, Thompson Coburn partner Jim Burger presented his annual update on activities in Washington D.C. relevant to the media and entertainment business. Among the numerous copyright issues that Burger examined was the long-running case of Oracle America v. Google, which is centered on whether or not Oracle’s Java APIs are copyrightable. Google used early versions of the APIs to create its Android operating system. Continue reading HPA Tech Retreat: An Update to Compelling Copyright Issues

HPA Tech Retreat: ETC Immersive Media Challenge Explained

ETC’s immersive media head Phil Lelyveld presented a session describing the organization’s third Immersive Media Challenge — this one with a 5G twist. “The challenge is to ask students and recent graduates to come up with an idea for an engaging experience that is impossible to build now that should be possible to build in three to five years,” he said. “It’s not a hackathon. If you can build it in three to five years, you should probably start building it now. If it’s longer than five years, it’s Fantasyland.” Continue reading HPA Tech Retreat: ETC Immersive Media Challenge Explained

HPA Tech Retreat: Virtual Production for Mainstream Projects

Virtual production, used in big budget movies such as “The Lion King” and “Jungle Book,” relies on game engine technology to marry CGI backgrounds with live actors in real-time. As such, it’s is a cutting edge production technique. But, noted International Cinematographers Guild (ICG) advanced production technology specialist Michael Chambliss, virtual production can actually be used on more mainstream productions with smaller budgets. He moderated a panel of industry experts with experience in doing just that. Continue reading HPA Tech Retreat: Virtual Production for Mainstream Projects

HPA Tech Retreat: The Latest Workflows for Virtual Production

The HPA Tech Retreat kicked off with an ambitious daylong demo that highlighted innovations in content creation, management and distribution technology and workflows. Supersession chair Joachim Zell, VP technology for EFILM walked the audience through numerous elements of an HDR production: filming, editing and finishing two scenes that provided the final chapters for a short film. The process, much of which involved workflows in the cloud, featured multiple cameras, on-set management and collaboration platforms, editorial, dailies and digital intermediate color grading systems, as well as online mastering and distribution platforms. Continue reading HPA Tech Retreat: The Latest Workflows for Virtual Production

ETC Publishes White Paper on Consortium Shared Identity

Led jointly by ETC’s Seth Levenson and Cisco’s Randy Zhang, the Adaptive Production’s Blockchain working group at the Entertainment Technology Center is tackling issues regarding identity and onboarding/offboarding workflow within the entertainment industry. The working group examined the numerous inefficiencies and inconsistencies of production staffing. From temporary contracts to the inconsistent methods of bringing members on and off productions, a great deal of efficiency, legitimacy, and security is lost. The group’s technical white paper, Consortium Shared Identity (CSI) over an Enterprise Blockchain, presents solutions and lays the groundwork for a potential proof of concept down the line. Continue reading ETC Publishes White Paper on Consortium Shared Identity

HPA Tech Retreat: Managing Images for Consumer Displays

In August last year, Sony debuted a brand new line-up of Bravia Master Series 4K TVs, featuring the Netflix Calibration Mode, a setting that would match streaming Ultra HD 4K HDR content produced by Netflix to the TV’s display characteristics. At the HPA Tech Retreat, International Cinematographers Guild technologist Michael Chambliss moderated a discussion on this proprietary feature — only available on Sony TVs for Netflix content — with participants from Netflix, the UHD Alliance and ICG. Continue reading HPA Tech Retreat: Managing Images for Consumer Displays

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