Google to Update Its Product Searches to Attract Advertisers

In its latest effort to take on Amazon in e-commerce advertising, Alphabet announced that Google will update its product search pages to include more images of items such as accessories and apparel. Rather than Google’s traditional scroll of links with accompanying text, the results will feature a look more similar to a digital store. The move is part of the search giant’s larger strategy to fend off Amazon, Target, Walmart and others that have been ramping up their digital ad businesses to complement retail and e-commerce operations. While Google still enjoys the lead in online search, it does not join these competitors in directly selling products. Continue reading Google to Update Its Product Searches to Attract Advertisers

Google Launches New Google Pay, Readies Banking Service

Google is relaunching its Google Pay digital wallet and online payment system for Android and iOS with a raft of new features including the ability to connect to the user’s bank account for a searchable overview of finances. The company also plans to partner with banks in 2021 to offer its Plex, an online checking and savings account within the app. This more fully-featured Google Pay can now serve as a direct competitor to Apple Pay, Samsung Pay, PayPal, Venmo and other apps and services, as well as an online bank such as Ally. Continue reading Google Launches New Google Pay, Readies Banking Service

Google Tests Making YouTube an E-Commerce Marketplace

Google has plans to turn YouTube into a major marketplace and has already asked creators to tag and track products on their videos via YouTube software. Google will then link that data to shopping tools and analytics. According to sources, Google is also partnering with Shopify to test an integration for selling items on YouTube. A spokesperson, who confirmed the company is testing the features “with a limited number of video channels,” added that creators will maintain control over the products displayed. Continue reading Google Tests Making YouTube an E-Commerce Marketplace

Google Ramps Up Online Shopping, Faces Scrutiny in Europe

Google has tried to compete with Amazon in online shopping four times since 2013. But, with shoppers stuck at home during the COVID-19 pandemic, the company now sees another opportunity. To lure sellers, Google said it would waive sales commissions, which range from 5 percent to 15 percent, and let retailers use third-party payment and order management services like Shopify. In the European Union, meanwhile, Google is facing the demand that it “make major concessions” related to its $2.1 billion purchase of Fitbit, including how it uses customer data for search and advertising. Continue reading Google Ramps Up Online Shopping, Faces Scrutiny in Europe

Advertisers Reduce, Stop Campaigns in Face of Coronavirus

Coca-Cola, Kohl’s, Marriott and Zillow Group are among those companies that have reduced or stopped marketing efforts during the coronavirus pandemic. Facebook said its advertising business is “weakening,” and Amazon has cut back on its Google Shopping ads. Advertising giants Interpublic Group and Publicis delayed their financial forecasts, citing an uncertain future. During the Great Recession, said the WARC research group, $60.5 billion in global advertising vanished and it took eight years to “fully recover.” Some observers believe this crisis will be worse. Continue reading Advertisers Reduce, Stop Campaigns in Face of Coronavirus

Google Upgrades Shopping Portal, Extends Lens Capability

Google has streamlined its Shopping desktop and mobile portals in anticipation of the holiday season and unveiled a fashion recommendation engine for Google Lens, its AI-enabled computer vision search tool. According to Google Shopping vice president Surojit Chatterjee, the redesign is aimed at making it easier for users to “research and buy” what they are looking for. A personalized homepage offers product suggestions, and new sections allow re-ordering. Also more prominent are links to “nearby and online” stores. Continue reading Google Upgrades Shopping Portal, Extends Lens Capability

Google Tech Contractors Vote to Join Steelworkers’ Union

In Pittsburgh, a group of about 80 HCL Technologies contractors working at Google has voted to unionize with the United Steelworkers. Although the group represents only a small number of the many contractors employed by Google, it represents one of the first groups of tech workers to unionize in the U.S., according to United Steelworkers. At Google’s Bakery Square offices, contractors work side-by-side full-time Google employees but are paid less and receive fewer benefits, leading to the push to organize. Continue reading Google Tech Contractors Vote to Join Steelworkers’ Union

EU Parliament Passes Laws That Impact Online Companies

The European Parliament voted to fine Internet platforms such as Facebook, Google and Twitter up to 4 percent of their annual global turnover if they do not remove extremist content within one hour of authorities’ request to do so. The vote was 308 to 204, with 70 abstentions. The European Parliament also approved a platform-to-business (P2B) law proposed by the European Commission in April 2018. The P2B law forces Amazon and Google to reveal how they rank products and Facebook and others to be more transparent. Continue reading EU Parliament Passes Laws That Impact Online Companies

German Price-Comparison Service Files Suit Against Google

Price-comparison service Idealo sued Google in a Berlin court, claiming that the tech behemoth has made it harder for users to find Idealo on the search engine since it began promoting its own price-comparison product Google Shopping. Ideola’s suit also names Google Ireland, Alphabet’s European body, and seeks €500 million in damages. The suit is based on the European Union’s two-year old ruling that fined Google €2.42 billion ($2.72 billion) for favoring its own offerings over those of competitors. Continue reading German Price-Comparison Service Files Suit Against Google

Google Plans to Invest $550 Million in China Retailer JD.com

As part of its efforts to expand in Asia and compete with Amazon, Google is investing $550 million in Chinese e-commerce platform JD.com. The partnership will include the Google Shopping advertising platform promoting JD.com products, which should help the Beijing-based Jingdong (formerly 360buy) reach beyond China and Southeast Asia markets to the U.S. and Europe. Google has been ramping up investments across Asia. The company recently invested in Indonesian ride-hailing company Go-Jek, and is reportedly considering an investment in Indian e-commerce upstart Flipkart. Continue reading Google Plans to Invest $550 Million in China Retailer JD.com

Google Offers Formal Response to Two EU Antitrust Charges

Google formally rebutted two antitrust charges made by the European Commission (the European Union’s executive body). The Commission claims that Google has used its search engine to boost Google Shopping, its price comparison service, and AdSense, its ad placement service. A third European Union antitrust suit claims that Google’s mobile OS is a ‘Trojan horse’ to promote its own products and services, injuring potential rivals. The EU says it “cannot at this stage prejudge the final outcome of the investigation.” Continue reading Google Offers Formal Response to Two EU Antitrust Charges

Companies Look to Meet Demand for Faster, Cheaper Delivery

According to a recent Harris poll, 14 percent of respondents and 25 percent of millennials would accept an added fee for same-day delivery of online purchases. The mean price these consumers are willing to pay is $13.90. Customers want faster, but affordable delivery, so startups are taking on the traditional infrastructure approach of Amazon (involving warehouses, vehicle fleets and full-time employees) by rethinking operations and, in many cases, turning to crowdsourced workers. Continue reading Companies Look to Meet Demand for Faster, Cheaper Delivery

Google will Compete with Amazon by Adding Product Ratings

In an attempt to compete with Amazon, Google is planning to add ratings to its product listing ads in order to make search results more effective. The ratings are to be based on aggregated rating and review data taken from several sources. Google believes merchants that gather these ratings will decide to share the data because it ultimately generates more business. The move should create more relevant search results as more data surrounds the product.

Continue reading Google will Compete with Amazon by Adding Product Ratings

Google Takes Next Step to Dominate Retail with Acquisition

Google’s purchase this month of Channel Intelligence, a data management platform for retailer inventory, suggests that Google has plans to become the dominant player in global e-commerce. In the U.S. alone, that market is already worth $186 billion. The $125 million deal will not only impact Google’s ad business, but underscores the company’s strategy to work its way into the retail market, starting with e-commerce websites. Continue reading Google Takes Next Step to Dominate Retail with Acquisition