Apple to Buy Beats for $3 Billion: Largest Deal in its History

Apple announced yesterday that it has agreed to purchase Beats Electronics for $3 billion, in a deal that is expected to help the tech giant better compete with subscription-based music services. As anticipated based on earlier reports, Apple will offer the Beats streaming music service, built on curated playlists, and its premium headphones under a separate Beats brand, while the iTunes music store and streaming radio platform will be offered alongside the Beats music service. The Beats deal marks the largest acquisition in Apple’s history. Continue reading Apple to Buy Beats for $3 Billion: Largest Deal in its History

Forrester Sees Growth in Use of Big Data Despite Confusion

In a survey of 259 marketing and business development execs in finance, retail and consumer products, Forrester Research found that one-third of the respondents were confused about big data, and only 9 percent plan to implement related technologies in the next year. Forrester also found in a parallel survey that 452 technology execs at the same companies claimed they were more familiar with big data. Despite the confusion, the report encourages companies to take advantage of data supplied by Internet users and connected devices.

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It’s Official: Satya Nadella to Serve as Microsoft Chief Exec

Following a five-month search, Satya Nadella has officially been named Microsoft’s third CEO in the company’s nearly four-decade-long history. Yesterday, the 22-year Microsoft vet was named to succeed Steve Ballmer. In addition, co-founder Bill Gates will vacate his chairman’s post to become technical adviser to Nadella and help shape Microsoft’s product strategy moving forward, including a focus in the mobile space. Gates is not expected to play a role in day-to-day management. Continue reading It’s Official: Satya Nadella to Serve as Microsoft Chief Exec

Hollywood Executives Discuss Piracy with President Obama

Entertainment media execs met with President Obama this week to discuss including copyright protections in new trade agreements and help in facilitating improved relations between Hollywood and Silicon Valley. During the meeting, the president offered his administration’s assistance in bridging the divide between the two industries. A priority in Hollywood is to stop search engines from linking to websites that stream pirated content. Continue reading Hollywood Executives Discuss Piracy with President Obama

Announcement: Entertainment Matters at the 2014 CES

Entertainment Matters at CES, sponsored by Variety, is returning to this year’s Consumer Electronics Show. The program helps entertainment professionals navigate CES through exhibits, conference sessions and events specifically geared for the Hollywood community. CEA is offering ETC members complimentary CES registration as well as a 25 percent discount off the Entertainment Matters Conference Pass. Please use priority code EMETC when registering to receive these discounts. Continue reading Announcement: Entertainment Matters at the 2014 CES

ESPN Sales Chief Says Digital Disruption is Key to Success

According to one ESPN executive, sports television is in a position to take greater advantage of technology and “digital disruption” — benefiting not only advertisers, but viewers as well. From the invention of instant replay and new platforms for a social, interactive game-watching experience, sports have led the way for innovative options for viewers to tune in and for advertisers to get valuable airtime, making the most of their ad dollars. Continue reading ESPN Sales Chief Says Digital Disruption is Key to Success