More Fake Reviews for iOS Apps, Quality Lower for Android

According to analysis from Apptentive, 55 percent of apps with fake reviews were found on the iTunes App Store while 45 percent were on Google Play. The fact that Google Play requires a Google+ account may account for the lower number. Although iOS apps have more fake reviews, Android apps have the worst reviewer quality. The development of the “Love Score” metric, which helps publishers learn what customers really think about the apps they use, brought Apptentive to these findings.

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Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Omnicom Media Group and Twitter announced a mobile-advertising deal yesterday that is said to be valued at $230 million over the next two years. The agreement will integrate Accuen, Omnicom’s ad buying unit, with MoPub, the ad exchange that Twitter acquired in September for $350 million. The deal will lock in advertising rates and access to inventory for Omnicom agencies, while also providing a first look at new ad units and related opportunities being developed by Twitter. Continue reading Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

Twitter announced yesterday that running marketing campaigns on both Twitter and MoPub will be made easier. MoPub, the mobile ad exchange service that Twitter acquired last October, matches advertisers to ad space across mobile apps, handling more than 130 billion ad requests per month. The new interface, available to select advertisers in private beta, is designed to eliminate the need to set up through separate portals. It allows advertisers to be present on both platforms with greater ease and effectiveness. Continue reading Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

Apple Builds New Networks to Boost its Internet Infrastructure

Apple is quietly building new networks, part of an expanded Internet infrastructure capable of delivering large amounts of content to customers, while providing Apple with more control over distributing its online offerings. It will also lay the groundwork for handling more traffic should the company decide to move deeper into television. Apple has been moving in this direction for a while, since the inception of its iCloud service and in response to rising sales of media via iTunes and the App Store. Continue reading Apple Builds New Networks to Boost its Internet Infrastructure

Twitter Numbers Skyrocket on New York Stock Exchange Debut

It seems that Wall Street loves Twitter. The company set an initial public offering price of $26 late Wednesday, only to see the stock close its first trading day up 73 percent at $44.90 a share, with a session high of over $50. The rocketing IPO set co-founder Evan Williams’ stock value at $2.9 billion and co-founder Jack Dorsey’s at $1.2 billion. CEO Dick Costolo’s stock is now worth $384 million. At about $45 per share, the company is valued at $24.4 billion. Continue reading Twitter Numbers Skyrocket on New York Stock Exchange Debut

Myspace Draws 36 Million Millennials, Musicians and Artists

Since last year’s official launch of the re-imagined Myspace in June, its new owners — Tim Vanderhook, Chris Vanderhook, and Justin Timberlake —  have launched iPhone and Android apps while introducing a slew of musical artists to the service. This week, Myspace announced it now has 36 million users, dominated largely by musicians, millennials and artists including photographers and designers. Through Myspace, many are finding a home for music and art discovery and streaming. Continue reading Myspace Draws 36 Million Millennials, Musicians and Artists

Twitter Announces Filing for IPO in Fewer Than 140 Characters

Twitter announced filing its much-anticipated initial public offering last Thursday, in what could become the highest-profile tech stock market debut since last year’s Facebook IPO. The social media giant filed “confidential” paperwork with securities regulators to sell shares, but did not make public the company’s financials, including revenues. Filing confidentially is a new feature in the stock market created by the JOBS Act, designed for companies making less than $1 billion in revenue. Continue reading Twitter Announces Filing for IPO in Fewer Than 140 Characters