Amazon’s Twitch Inks Live-Streaming Deals to Rival YouTube

Amazon is boosting content on Twitch by inking exclusive live-streaming deals with media companies and influencers, to better compete with its rival, YouTube. According to sources, Twitch now offers minimum guarantees of up to “a few million dollars a year” plus a piece of future advertising sales and subscription revenue. In return, Amazon demands a minimum number of live-streaming hours per week. Among the deals signed is one with prankster Tanner Braungardt, who has 4 million YouTube subscribers. Continue reading Amazon’s Twitch Inks Live-Streaming Deals to Rival YouTube

Amazon Adds Game Streaming to Prime, Unveils New Games

Amazon is adding video game streaming to its Prime membership, offering subscribers one free channel on Twitch Interactive, which the company purchased for about $1 billion in 2014. Prime members can watch others play video games on Twitch for free. With this move, the Seattle-based company positions itself as a competitor to Sony and Microsoft and signals its greater ambitions in gaming. Amazon also introduced three new online multiplayer games being developed through Amazon Game Studios. Continue reading Amazon Adds Game Streaming to Prime, Unveils New Games

Advertisers Still Favor Televised Sports Over Online Gaming

Video game-centric website Twitch, recently acquired by Amazon for close to $1 billion, now has a global audience of 60 million users. The audience is passionate, consuming 16 billion minutes of video per month. The site seems to be an ideal way for advertisers to reach the young male demographic, between ages 18 and 30. However, televised sports content remains a viable method for reaching this audience, and advertisers have not yet shifted in preference from TV to online gaming. Continue reading Advertisers Still Favor Televised Sports Over Online Gaming

Deal Now Complete: Amazon Acquires Twitch for $970 Million

According to a new SEC filing, Amazon’s buyout of online video game streaming company Twitch is now complete. The acquisition, worth $970 million and first revealed in late August, marks Amazon’s largest and most expensive deal to date. This follows earlier reports that suggested a similar deal was in the works with Google subsidiary YouTube. Twitch touts more than 55 million active monthly users, and is currently the largest live-streaming website in the U.S. by a significant margin. Continue reading Deal Now Complete: Amazon Acquires Twitch for $970 Million

Google to Purchase Live Game Streamer Twitch for $1 Billion

Google has signed a $1 billion deal to acquire popular streaming platform Twitch.tv, according to sources familiar with the matter. Google’s YouTube division is in charge of the deal, which reflects the popularity of live Internet streaming and, in particular, the rapidly evolving interest in competitive gaming as a spectator sport. San Francisco-based Twitch currently touts more than 50 million monthly users. In addition, more than 1.1 million of its members broadcast videos each month. Continue reading Google to Purchase Live Game Streamer Twitch for $1 Billion