Electronic Dance DJ Marshmello Performs ‘Fortnite’ Concert

On February 2, electronic dance producer Marshmello performed a 10-minute concert — as a digital avatar — to gamers playing the popular game “Fortnite.” The runaway success of this unusual mix highlights how games can not only gather millions of players, but also become a stage for a variety of entertainment. Marshmello’s representatives stated that the concert “attracted millions of viewers.” In June, Marshmello participated in an Epic Games’ “Fortnite” tournament, teamed with Tyler “Ninja” Blevins, a celebrity gamer. Continue reading Electronic Dance DJ Marshmello Performs ‘Fortnite’ Concert

Apple Blends Streaming, Social, Radio for New Music Service

The new Apple Music service, unveiled during yesterday’s WWDC in San Francisco, will be released for iOS the end of this month and will be coming to Android devices this fall. The service will allow subscribers to stream their favorite music, access curated playlists, and watch music videos and exclusive clips in HD for $9.99 per month. The company is also offering a $14.99 family plan for sharing Apple Music with up to five other people. Apple is adding a global radio station called Beats 1 that will be run by DJ and music producer Zane Lowe. Continue reading Apple Blends Streaming, Social, Radio for New Music Service

Apple Plans Music Streaming Service to Compete with Spotify

Facing a decline in download sales, Apple plans to launch a competitor to Spotify and other music streaming services. The announcement will likely be made at next week’s Worldwide Developers Conference. In 2003, the iTunes Music Store revolutionized how consumers buy music. While Apple currently sells about 80-85 percent of global music downloads, music consumption has changed, and the company only has a small fraction of the streaming business. Meanwhile, Spotify accounts for 86 percent of on-demand music streaming in the United States. Continue reading Apple Plans Music Streaming Service to Compete with Spotify

Apple’s Upcoming Beats Music Relaunch Has Spotify In Sight

Apple’s revamped Beats Music streaming service will debut later this year and will be looking to take on other popular streaming services such as Spotify. Originally, Apple intended to offer Beats Music at $8 per month, instead of the competition’s standard $10 per month, by using its leverage in the music industry to secure cheaper rights. The negotiations fell through, and with no plans for a free version of Beats Music, Apple may have to work harder to attract customers. Continue reading Apple’s Upcoming Beats Music Relaunch Has Spotify In Sight

Billy Chasen Shutters Turntable.fm, Launches New Social App

Turntable.fm founder Billy Chasen announced that the service is officially closing, “ending one of the most compelling experiments in music discovery to ever hit the Web,” suggests The Verge. Chasen attempted to play by the rules, paying every time a song was streamed, which eventually proved to be too expensive. He believes that the music industry is stifling innovation and digital startups. For his next venture, Chasen is going social with Ketchup, a free app he launched last month. Continue reading Billy Chasen Shutters Turntable.fm, Launches New Social App

Beats Music Leans on Human Curation to Edge Out Competitors

Beats Music, a soon-to-be-released digital subscription service created by Jimmy Iovine, has a unique plan to attract subscribers and outdo competitors such as Radio and Spotify. This plan involves human curation, and while the company has declined to specify exactly how this will work, freelancers involved in the project have provided a certain amount of information. Essentially, unique playlists will be compiled by musicians, music writers and freelancers. Continue reading Beats Music Leans on Human Curation to Edge Out Competitors