Facebook Working on Video App, Licensing TV-Quality Content

As part of its “video first” strategy, Facebook is at work on a video app for Apple TV and other TV set-top boxes, say knowledgeable sources, who add that the social media platform is also in discussions to license long-form “TV-quality” content. The move will allow Facebook to compete for TV advertising revenue and distribute content to TV sets. The company is already the No. 2 destination for digital ads after Google, but has said it is running out of room for more ads in its News Feed, the company’s main source of revenue. Continue reading Facebook Working on Video App, Licensing TV-Quality Content

Google, Facebook in Earliest Stages of Combatting Fake News

Although both Google and Facebook have declared they will fight fake news, the two companies are still in the early stages of acting on that pledge. Google says that, as of the end of 2016, it had permanently banned almost 200 publishers from its AdSense advertising network. Facebook took aim at its Trending Topics feature, blamed by some for spreading fake news, introducing changes intended to showcase only reliable news articles. But these actions are miniscule in context of the immense problem at hand. Continue reading Google, Facebook in Earliest Stages of Combatting Fake News

Publishers Rethink Sharing Content on Social Media Platforms

The trade group Digital Content Next just released a report that details how some publishers of newspapers and other media outlets are pulling back on their use of Facebook’s Instant Articles program. The change comes as publishers re-examine their business models, especially vis-à-vis social media platforms. Publishers have hosted stories on Facebook, rather than their own websites, so they load more quickly on mobile phones. But these publishers also chafe against Facebook restrictions on the number and types of ads in Instant Articles. Continue reading Publishers Rethink Sharing Content on Social Media Platforms

Google Competes with Customers for Prime Online Ad Space

Google is among the biggest buyers of its own ads and the Silicon Valley titan is increasingly pushing its own hardware products — from Nest smart-home thermostats to the new Pixel phones — on its own site. Now a recent study shows that Google gives its own ads and those of its affiliate companies the most prominent placement nearly all the time. Google isn’t the only company competing with its customers for online ad space; Facebook and Microsoft fall into that same category. The digital advertising industry is valued at $187 billion. Continue reading Google Competes with Customers for Prime Online Ad Space

Facebook Moves to Fix Metrics Bugs and Assuage Advertisers

In the wake of admitting it had overstated how long users spend watching videos on its site, Facebook is taking steps to regain credibility among advertisers and publishers. The company, which apologized in September, will now rely more on third-party measurement services — including comScore, Moat, Nielsen and Integral Ad Science — to ensure accurate metrics on display and video ads. Other moves include the formation of a “measurement council,” composed of ad agency execs and marketers, to develop more relevant metrics. Continue reading Facebook Moves to Fix Metrics Bugs and Assuage Advertisers

Vevo Puts Emphasis on Social with Rebranding and New App

Vevo, launched by Sony Music Entertainment and Universal Music Group in 2009 to sell digital advertising, is going through a rebranding. About 400 million people watch the company’s relatively small catalog of 200,000 music videos, but they primarily watch them on YouTube. Vevo wants to change that. Although it already had an app, it’s rolling out a brand new one that Vevo hopes will not only capture viewers but keep them there with conversations and social media. The company also plans to roll out an ad-free subscription tier. Continue reading Vevo Puts Emphasis on Social with Rebranding and New App

Advertising Spend at This Year’s Upfronts Predicted to Spike

The move to new technology has thrown a monkey wrench in a roughly $70 billion TV advertising industry that has endured without much change for decades. Since then, television and advertising executives have been trying to determine what the future will look like among a range of competing and confusing scenarios and how to monetize it. That all comes to bear as we approach this season’s upfronts, and some sources are predicting, perhaps counter-intuitively, that ad rates will spike this year for the first time in awhile. Continue reading Advertising Spend at This Year’s Upfronts Predicted to Spike

AT&T, with Videology, to Sell Programmatic Ads on Linear TV

AT&T has partnered with ad technology company Videology to introduce a “private marketplace” for a handful of select advertisers, who will be able to buy linear TV ads reaching 26 million households. Beginning in Q3, advertisers can use their own data and data from third parties to reach targeted audiences on cable networks on AT&T’s U-verse service or DirecTV, which AT&T acquired last year for $49 billion. Advertisers will be able to purchase ads via a self-serve website, although the back-end will operate manually. Continue reading AT&T, with Videology, to Sell Programmatic Ads on Linear TV

Apps vs. Mobile Web: Apple, Google Compete for Publishers

Apple pushes apps as a way to make the iPhone a must-have device. Google pushes mobile websites, to make money from digital search and the data it collects. What’s a digital publisher to do? More and more of them are finding it onerous to maintain both. Although apps are ideal for loyal users, they require users to download them. Web pages appear to be a better way to attract new users. Apps currently dominate, but there’s some indication that publishers that must choose between the two, pick their website. Continue reading Apps vs. Mobile Web: Apple, Google Compete for Publishers

Social Platforms Allow Third Party Verification of Ad Viewability

Facebook is the latest company to accede to the demands of advertisers and allow independent measurement firm Moat to determine if ads are actually being viewed. Up until now, Facebook and Google have both used internal measurement tools, which several advertisers — Unilever among them — have found to be an unsatisfactory solution. That’s the reason that Unilever, for example, has pulled back ads on Facebook and Google. Twitter has recently also permitted Moat to ascertain viewability figures. Continue reading Social Platforms Allow Third Party Verification of Ad Viewability

Hulu Pursues Programmatic Advertising, Powered by LiveRail

Hulu will try its hand at programmatic advertising with a private ad exchange that should make buying ads more similar to the experience on Facebook or Twitter. The new automatic ad buying service will rely on Facebook video ad exchange LiveRail, but won’t leave the company’s traditional salespeople out of the equation. To make ads more valuable, Hulu will combine its own data with that of the advertiser to more narrowly target relevant viewers. Show-specific sponsorships won’t initially be offered. Continue reading Hulu Pursues Programmatic Advertising, Powered by LiveRail

Instagram’s New API Could Spark Major Change in Digital Ads

Instagram just turned on its API (application programming interface) for ads, and some experts are calling it the next step in advertising’s digital evolution. Before, advertising on Facebook-owned Instagram was a complex process. Now, any potential advertiser can simply buy an ad on Instagram using online ad-buying tools from Instagram partners. What makes this new process interesting to advertisers is an estimated 44 percent of Instagram’s 300 million users are in the coveted 18-29 year old demographic. Continue reading Instagram’s New API Could Spark Major Change in Digital Ads

Facebook, Google Capture Major Share of Advertising Dollars

The bulk of advertisers’ dollars still end up on television, but digital advertising is playing catch-up. Most recently, Facebook revealed quarterly revenue numbers that jumped 39 percent, nearly three-fourths of which comes from advertising on mobile devices. Users are spending an increasing amount of time on Facebook and Facebook-owned properties such as Instagram and Messenger. That coincides with advertisers’ interest in digital advertising’s ability to more narrowly target specific demographics. Continue reading Facebook, Google Capture Major Share of Advertising Dollars

Facebook Steps Into Commerce, Building Shops Within Pages

Facebook has taken a leap into commerce by building out shops within Facebook Pages, allowing businesses with a Facebook Page a chance to sell directly to consumers. Although the new move into commerce is in its testing phase, some shops already sport a “buy” button, which keeps the consumer on the page from product browsing to purchase. The “buy” button was introduced last year, but Facebook’s new aim is to make the shopping experience more robust and integrated. Facebook currently does not take a percentage of sales. Continue reading Facebook Steps Into Commerce, Building Shops Within Pages

New York City Plans to Transform Pay Phones into Wi-Fi Hubs

The aging pay phones of New York City are getting a digital makeover. Mayor Bill de Blasio’s office announced a five-borough “LinkNYC” plan to give New York City residents access to free and fast Internet service. The “Link” devices, installed as replacements to the city’s 6,400 coin-operated pay phones, will also provide free phone calling and a free charging station. City officials expect the digital advertisements on the Link devices to bring in at least $20 million in annual ad revenue. Continue reading New York City Plans to Transform Pay Phones into Wi-Fi Hubs

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