Twitch is introducing a feature that will allow select creators to earn regular income by streaming with ads for a set number of hours. Called the Ad Incentive Program, it’s a way for the platform’s top creators to generate predictable payouts. Because reliable income is important and “managing ads can be a pain that takes time away from content creation,” AIP (pronounced “Ape,” per Twitch) means “no more guesswork when it comes to your monthly ad payouts. No more fiddling with ad timing.” Qualified AIP participants will receive an offer from Twitch. Continue reading Twitch Ad Incentive Program Offers Creators Regular Income

Rumblings are surfacing about the impact to Meta Platforms advertising on Facebook and Instagram due to increased costs resulting from the new user privacy policy introduced by Apple last summer. Meta expects to take a hit of as much as $10 billion to this year’s revenue as a result of the change, which requires users to grant permission to apps to track their activity for advertising purposes. Meta’s market value dropped by roughly $300 billion in the wake of that forecast. In light of Google’s discussion this month of implementing privacy changes of its own, it remains to be seen whether the changes are triggering a digital advertising transition or crash. Continue reading Apple Privacy Changes Hurt Meta, Help Google, Pundits Say

Having ridden the short-form video wave to popularity, TikTok now faces a quandary: advertisers want longer-form content in which to place their messaging, while users say they don’t even have sufficient attention span for minute-long videos. Last year, a TikTok survey indicated 50 percent of its users find clips of more than a minute stressful, and about a third of them zip through 60-second clips at double-speed. “It’s not because I don’t have time, but because I can’t concentrate,” one twentysomething user reportedly explained in a survey response. Despite that feedback, TikTok began experimenting through the second half of 2021 with videos of five minutes and 10 minutes. Continue reading TikTok Fights Attention Deficit, Chases Ads with Longer Vids

Google is working on measures to protect consumer privacy by limiting data sharing from Android OS smartphones. The Alphabet-owned company says its changes will not be as disruptive as steps taken last year by Apple, which revamped its iOS iPhone software so users were required to grant permission for ad tracking. The resulting volume of users who blocked tracking had a profoundly negative effect on companies that rely on targeted advertising. Google didn’t indicate when the changes will roll out, but did say it will support existing operating systems for two more years. Continue reading Google Promises Less Disruptive Privacy Changes for Mobile

Three months after MoviePass co-founder Stacy Spikes shared hopes to resurrect his subscription movie service, shuttered late 2019, the executive held a New York press conference to announce his summer reboot. “A lot of people lost money. A lot of people lost trust,” Spikes told reporters, explaining that he plans to run MoviePass 2.0 like a co-op, with top-level stakeholders eligible to hold partial ownership and a lifetime subscription. “Moviegoing is not going anywhere. Cinema is not going anywhere,” Spikes said during last week’s press event at Lincoln Center’s Walter Reade Theater. Continue reading MoviePass Service Plans to Be Back in Operation by Summer

Twitter net income dropped 20 percent in Q4, but the company posted revenue gains for both the quarter and the year, up 22 percent to $1.57 billion for the three months ending December 31, and 37 percent for the year, which closed at just over $5 billion. Net income was $182 million in Q4, versus $222 million in 2020, due to increased costs in areas such as hiring and marketing. Twitter announced a $4 billion stock buyback and said it would maintain its aggressive Q4 2023 goal of 315 million monetizable Daily Active Users (mDAUs). Continue reading Twitter Revenue Tops $5 Billion in 2021, Up 22 Percent in Q4

Amazon had a merry Q4, doubling net income to $14.3 billion from $7.2 billion the prior year. While quarterly revenue of $137.4 billion was up 9 percent due largely to its “biggest-ever” Black Friday to Cyber Monday shopping weekend, the profit surge was the result of a pre-tax gain of $11.8 billion from its investment in Rivian. The electric car manufacturer completed an initial public offering in November. The Amazon Web Services cloud unit grew revenue 40 percent to $17.8 billion, more than $5 billion of it income. Total 2021 revenue was $469.8 billion, up 22 percent. Continue reading Amazon Profits Double While Q4 Operating Income Plunges

Snap Inc. ended 2021 with its first net profit on quarterly results since going public in 2017, with Q4 earnings of $22.5 million versus last year’s net loss of $113 million during the same period. The company’s Q4 revenue of $1.3 billion marked a 42 percent increase year-over-year, while Snapchat’s daily active users rose 20 percent to 319 million, beating analyst estimates on both counts, which sent Snap stock soaring last week. In 2022, Snap has to contend with Apple’s iOS privacy changes, something Meta Platforms forecasts will take a $10 billion bite out of its own earnings.  Continue reading Snap Notches First Quarterly Profits on $1.3 Billion Revenue

The European Commission is seeking a more prominent seat at the regulatory table in the hall where global technology standards are being crafted. Experts periodically confer, beyond public view, to establish rules for emerging technology, and the norms for everything from connectivity to artificial intelligence. Now, EU commissioners are concerned they’ll wind up sidelined as a market-dominant U.S. and emboldened China white-knuckle their way to the lectern when groups like the International Organization for Standardization and the UN’s International Telecommunication Union dictate how technology is to be deployed across the globe. Continue reading EU Asserts Itself on Standards, Takes Position on Ad Consent

Google parent Alphabet posted Q4 2021 revenue of $75.33 billion, a 32 percent increase over the same period in 2020 that outperformed expectations. The blowout results were attributed to small and large businesses embracing digital advertising as a way to reach consumers housebound by COVID-19. Profits rose 36 percent to $20.64 billion in Q4. Alphabet revenue for the year ending December 31 was $257.6 billion, a 41 percent increase over 2020. The company also announced a 20-for-1 stock split. Alphabet CEO Sundar Pichai cited “a quarterly sales record for our Pixel phones despite supply constraints” among the achievements. Continue reading Google Advertising Puts Alphabet Profit Up 36 Percent in Q4

The European Parliament has added amendments to the EU’s proposed Digital Services Act that will further strengthen consumer protections and make it more difficult for Big Tech to continue tactics for surveillance advertising and microtargeting. The new amendments, advanced at a plenary session last week, are significant in part because they apply to digital services more broadly than the original DSA, which targets “gatekeeper” companies like Google and Facebook. Parliament had already endorsed a full ban on the profiling of minors as well as limiting the use of special category data for ad serving. Continue reading Euro Parliament Toughens Stance on Surveillance Advertising

Snapchat is blaming Apple’s new digital advertising policy for what it predicts will be a slow Q4. Changes including an iOS rule letting users opt-out of ads make it difficult for advertisers to test campaigns and measure results, Snapchat claims. The prediction came as Snap Inc. released Q3 results, announcing $1.067 billion for quarterly revenue, just short of the $1.07 billion expected. Snap exceed its Q3 goal for daily active users, which hit 306 million, beating by 5 million its Q2 estimate. Despite a 57 percent revenue year-over-year increase, Snap stock value dropped significantly. Continue reading Mixed Snapchat Picture Results in Stock Dive on Q3 Results

In its latest effort to take on Amazon in e-commerce advertising, Alphabet announced that Google will update its product search pages to include more images of items such as accessories and apparel. Rather than Google’s traditional scroll of links with accompanying text, the results will feature a look more similar to a digital store. The move is part of the search giant’s larger strategy to fend off Amazon, Target, Walmart and others that have been ramping up their digital ad businesses to complement retail and e-commerce operations. While Google still enjoys the lead in online search, it does not join these competitors in directly selling products. Continue reading Google to Update Its Product Searches to Attract Advertisers

Apple and Google are introducing privacy protections to thwart marketers from gaining access to consumer data when displaying ads, a change that is expected to seriously impact the online advertising schema that is the bedrock of ‘free’ apps and websites like Facebook and TikTok. In April, Apple iPhones debuted a pop-up window that asks people for permission to be tracked by apps. Google has outlined plans to disable a tracking capability in its Chrome web browser. And Facebook announced last month that is working on a new type of ad display that will not rely on personal data. Continue reading Consumer Privacy Concerns May Affect Future of Digital Ads

For fiscal Q4, Fox Corporation — parent of FOX News Channel, the FOX broadcast network and FOX Sports — reported net income of $253 million, or 43 cents per share, versus $122 million, or 20 cents per share year-over-year. Company chief executive Lachlan Murdoch stated that the company looks forward to “the return of normalized sports and entertainment calendars and the start of the midterm election cycle.” Fox became a standalone, publicly-traded company on Mar 21, 2019, after the Disney and Twenty-First Century Fox merger. Continue reading Fox Enjoys Robust Q4 Based on Cable, TV Advertising Sales