Lyft Media is the new business unit under which the ride hailing company is consolidating its advertising sales activities. More than two years since Lyft acquired Halo Cars Inc., manufacturer of car-top digital monitors, it is renewing its focus on generating ad revenue. In-car tablets that show advertisements in addition to letting riders track routes, control music and tip and rate their drivers are being testing in Los Angeles and by year’s end will be in 25 percent of Lyft vehicles there and in Washington D.C., Chicago and San Francisco. Continue reading Lyft Media Aims to Expand Multi-Platform Digital Ad Presence

The nation’s largest publisher, Penguin Random House, was in federal court this week to defend itself against the Justice Department, which filed an antitrust lawsuit to block its acquisition of Simon & Schuster. The DOJ has been increasingly focused on antitrust and is hiring more trial lawyers in preparation for an action against Alphabet’s Google for its dominance in search and digital advertising. Although ostensibly on trial for threatening to shrink the number of American mass-market publishers from five to four, the Penguin suit also involves examination of the retail power of Amazon. Continue reading How the DOJ Antitrust Publishing Lawsuit Relates to Amazon

Meta Platforms’ revenue dropped 1 percent in the second quarter, totaling $28.8 billion, just missing Wall Street’s expectation. It was the first year-over-year revenue drop since the company went public 10 years ago. Meta logged $6.69 billion in Q2 profit, down 36 percent over the same period in 2021. Costs increased by 22 percent, largely due to ongoing heavy investment in the metaverse, where the company’s ambitions took a hit Wednesday when the Federal Trade Commission filed a lawsuit to prevent Meta from buying Los Angeles-based virtual reality firm Within. Continue reading Profits Down as FTC Sues Meta to Block Purchase of Within

Meta Platforms has agreed to change its advertising technology and pay a $115,054 fine to settle a Justice Department claim of race and gender discrimination by the algorithm used to display its housing ads. “Meta will — for the first time — change its ad delivery system to address algorithmic discrimination,” U.S. attorney for the Southern District of New York Damian Williams said in a statement. “But if Meta fails to demonstrate that it has sufficiently changed its delivery system to guard against algorithmic bias, this office will proceed with the litigation.” Continue reading Meta Platforms Will Adjust Ad Tech per Agreement with DOJ

The European Union unveiled a new code of practice for disinformation, a glimpse at the regulation Big Tech companies will be dealing with under upcoming digital content laws. Meta Platforms, Twitter, TikTok and Google have agreed to the new rules, which update voluntary guidelines. The revised standards direct social media companies to avoid advertising adjacent to intentionally false or misleading content. EU policymakers have said they will make parts of the new code mandatory under the Digital Services Act. Platforms agreeing to comply with the new rules must submit implementation reports by early 2023. Continue reading European Union Creates Code of Practice on Disinformation

Direct-to-consumer startups that previously relied mainly on Facebook and Instagram to reach customers continue to adapt strategies more than a year after Apple’s privacy policy revisions forced massive change on the digital advertising sector. Brands that were marketing before Apple’s privacy changes took effect last year had an opportunity to build customer bases using the uniquely specific targeting opportunities once offered by social media. Newer entities, however, are struggling to get a toehold as they search for comparable tools, looking well beyond the traditional social platforms. Continue reading Direct-to-Consumer Marketers Seek Social Media Alternatives

Snap’s investor warning of slow growth ahead has sent shivers through the social media sector, the digital advertising industry, and Wall Street. Though the general messaging that supply chain issues coupled with the war in Ukraine is bad for business is not exactly news, Snap CEO Evan Spiegel’s message that “the macro environment has deteriorated further and faster than we anticipated when we issued our quarterly guidance last month” hit a nerve. Snap lost 43 percent of its market cap on Tuesday, with the social media sector showing signs of drag and analysts forecasting trouble ahead for ad-supported media. Continue reading Dire Snap Forecast Dampens Social Media, Digital Ad Sectors

Social video platform TikTok has unveiled a new advertising solution that allows brands to place their messages next to the top content in TikTok’s For You feed. The contextual ad solution, TikTok Pulse, is the first to allow TikTok creators a chance to share ad revenue. The program initially makes publishers, public figures and creators with 100,000 or more followers whose videos are in the top 4 percent eligible for a 50/50 ad revenue split. Pulse launches in the U.S. in June, with plans to roll out to additional markets in the fall. Continue reading TikTok ‘Pulse’ Pairs Advertising with Top-Performing Videos

Netflix has confirmed it is considering an ad-supported tier. The news follows speculation at SXSW, and coincides with a quarterly subscriber loss, the company’s first in more than a decade. As a result, “revenue growth has slowed considerably,” reads its Q1 shareholder letter, attributing the lag to “relatively high household penetration” that includes a “large number of households sharing accounts.” Combined with a COVID-induced streaming bubble followed by exploding competition and costs, the landscape has changed, and Netflix is contemplating how to change with it. Continue reading Netflix Considers Advertising Model as Subscribers Dip in Q1

Snapchat’s new feature, Dynamic Stories, uses RSS feeds from 40 media partners to automatically generate Stories that will appear in its Discover section. Early partners include Axios, Bloomberg, CNN, Condé Nast, ESPN, The Wall Street Journal and Vice. Publishers are already seeing results, Snapchat reports, with The Washington Post reaching more than 1.1 million Snapchatters with coverage of the war in Ukraine. Using RSS automation, Snap is lowering the barrier to entry for legitimate news publishers by eliminating the need for manual updates. After their initial appearance the Stories will update in real time. Continue reading 40 Blue-Chip Media Partners Join Snapchat to Stream News

In April, Apple gave consumers the option to turn off ad tracking on iPhones, and this month Google began revealing plans to replace traditional cookie tracking with what it says will be a less intrusive measure. Experts say, however, these changes don’t actually safeguard data privacy. Rather, companies are taking a new approach that consolidates data power among fewer gatekeepers, a change some say may be for the worse. The new method, known as “first-party” tracking, prevents accruing a tracking history from app to app, but lets specific sites gather info with consumer permission. Continue reading Latest Privacy Moves Do Not Prevent Consumer Ad Tracking

Twitch is introducing a feature that will allow select creators to earn regular income by streaming with ads for a set number of hours. Called the Ad Incentive Program, it’s a way for the platform’s top creators to generate predictable payouts. Because reliable income is important and “managing ads can be a pain that takes time away from content creation,” AIP (pronounced “Ape,” per Twitch) means “no more guesswork when it comes to your monthly ad payouts. No more fiddling with ad timing.” Qualified AIP participants will receive an offer from Twitch. Continue reading Twitch Ad Incentive Program Offers Creators Regular Income

Rumblings are surfacing about the impact to Meta Platforms advertising on Facebook and Instagram due to increased costs resulting from the new user privacy policy introduced by Apple last summer. Meta expects to take a hit of as much as $10 billion to this year’s revenue as a result of the change, which requires users to grant permission to apps to track their activity for advertising purposes. Meta’s market value dropped by roughly $300 billion in the wake of that forecast. In light of Google’s discussion this month of implementing privacy changes of its own, it remains to be seen whether the changes are triggering a digital advertising transition or crash. Continue reading Apple Privacy Changes Hurt Meta, Help Google, Pundits Say

Having ridden the short-form video wave to popularity, TikTok now faces a quandary: advertisers want longer-form content in which to place their messaging, while users say they don’t even have sufficient attention span for minute-long videos. Last year, a TikTok survey indicated 50 percent of its users find clips of more than a minute stressful, and about a third of them zip through 60-second clips at double-speed. “It’s not because I don’t have time, but because I can’t concentrate,” one twentysomething user reportedly explained in a survey response. Despite that feedback, TikTok began experimenting through the second half of 2021 with videos of five minutes and 10 minutes. Continue reading TikTok Fights Attention Deficit, Chases Ads with Longer Vids

Google is working on measures to protect consumer privacy by limiting data sharing from Android OS smartphones. The Alphabet-owned company says its changes will not be as disruptive as steps taken last year by Apple, which revamped its iOS iPhone software so users were required to grant permission for ad tracking. The resulting volume of users who blocked tracking had a profoundly negative effect on companies that rely on targeted advertising. Google didn’t indicate when the changes will roll out, but did say it will support existing operating systems for two more years. Continue reading Google Promises Less Disruptive Privacy Changes for Mobile